Decor Mart Nisan 2021

Dolce Vita
to be pioneer franchising carpet brand
Dolce Vita Halı welcomes potential investors with the slogan, ‘choose your style’.
Founded by Mehmet Taşkıran in 1980, and trademarked
as ‘Dolce Vita Halı’ in 2009, the brand is to be
pioneering carpet franchising brand in Turkey. Introducing
a launch to promote franchising in Antalya,
Metin Taşkıran, the chairman said they were a family
dealing with carpet business for 40 years, adding that
they aimed to grant 20 franchise stores in Turkey in
2021. Taşkıran stated that their slogan was “Choose
your style”, emphasizing that everyone had a reason
to choose Dolce Vita.
How would you comment on your being the first
franchising brand at the sector?
Presently, we nearly have 200 stores and 4 more of
our own. Dolce Vita Halı is the brand that took the
pioneering step regarding franchising at our sector.
Actually, there have been attempts before; however,
none of them had managed to operate control and
price stability efficiently. Our system requires the
fact that all the stores will be supervised by us and
their staff will go through training procedures to be
organized by us. There will be fixed prices both on the
Internet and in stores. People will have the opportunity
to have access to carpets at the same price,
regardless of where they buy, either from Dolce Vita
stores or through online. That’s how we will ensure
stability. Since we are planning to surge into branding,
investments will pay back swiftly, which we
deeply believe will be sustainable. After assigning
1 dealership in a city, we will be quite demanding to
grant the second one. Therefore, the first one who
would like to go with us wins.
70 DECOR • March - April 2021