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March/April 2021

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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GLAMPSITES<br />

CASE STUDY<br />

Mount View<br />

Luxury Glamping<br />

With world beating views, this site lives up<br />

to its marketing photography<br />

Farmer David Wallis was<br />

inspired by a magazine to<br />

diversify with safari tents.<br />

He also added a shepherd’s<br />

hut and is working on<br />

a bespoke cabin at his<br />

Cornish site overlooking<br />

St. Michael’s Mount. A mix<br />

of accommodation helps<br />

attract a range of customer<br />

types but he has to be<br />

watchful of the weather!<br />

What’s your back story- your life before<br />

glamping?<br />

I was born and grew up here at Rose-in-Vale<br />

Farm. I have worked on the farm all my life<br />

and, although we have diversified, we still farm<br />

potatoes and other veg throughout the year. We<br />

started to diversify from traditional farming in<br />

2014 when we put in our solar park. The glamping<br />

accommodation is situated in the same field.<br />

What made you decide to start offering<br />

glamping accommodation?<br />

Glamping came to me one afternoon in the<br />

summer of 2015. I was flicking through a country<br />

magazine and spotted safari tents. It inspired me<br />

and I really felt like this was something we could<br />

do. We have the land, space and one of the best<br />

views in the world. Once the inspiration hit me,<br />

I started to run with the idea. Two years later, in<br />

spring 2017, we were up and running!<br />

How did you research the business before<br />

entering it?<br />

Obviously the idea came from a magazine. We<br />

did our online research and attended both the<br />

Farm Innovation Show in October 2015 and The<br />

National Glamping Show the following year.<br />

Tell us about your location and site<br />

The site overlooks Mounts Bay and has<br />

panoramic views of St. Michael’s Mount. We<br />

are surrounded by some of the best beaches<br />

in Cornwall and the village we are positioned<br />

in is a perfect Cornish retreat. We have a small<br />

honesty shop onsite where guests can purchase<br />

any essentials. Both tents and the shepherd’s<br />

hut have their own private outdoor space and<br />

hot tubs.<br />

I would say the view is our best feature. To me<br />

it’s unbeatable, and many of our guests share the<br />

same opinion. However, due to the positioning of<br />

the site we are open to the elements. I think with<br />

any vast open view you have to expect a little bit<br />

of wind. We aren’t nestled in a valley, if we were<br />

we wouldn’t have our unique selling point, which<br />

is the breathtaking view.<br />

WWW.OPENAIRBUSINESS.COM 35

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