March/April 2021

EVENTS
A Point of Difference
We Are The Fair’s Rob Dudley shares two complex and bespoke
builds created as differentiators in a crowded festival landscape
AS LARGE-scale event and festival
producers we have plenty of experience
at We Are The Fair in delivering complex
projects on behalf of our clients yearround.
The pre-pandemic festival calendar
(and, fingers crossed, the post pandemic
landscape) was getting busier and
more competitive meaning that many
of our clients were keen to differentiate
themselves from their competitors.
These differences can span many aspects
of the event such as the line-up and talent,
the location (although once a great location
has been established, it’s a hard decision
to move), the ancillary entertainment
(wellbeing activities, screening, talks and
discussions, workshops and so on), the
food and beverage offerings and the event’s
overall look and feel.
We have helped many of our clients
achieve these differences for their festivals
and events and of these a few really stand
out in our minds for the unique challenges
they presented and the successful impact
they had on the audience. Here are two of
my favourite examples.
KISSTORY ON THE COMMON
Kisstory is the sister station to Kiss FM,
playing non-stop Old Skool anthems. In
2018 we produced their first large scale
festival, Kisstory on the Common (Streatham
Common, London). Acting as the focal
point of the show, the client wanted to
make an impact with their main stage.
We worked with our set build partners to
design and produce the iconic ‘Boombox’
stage. This structure was made using Layher
scaffold which was then clad with wooden
panels, integrated with LED screens and
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