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March/April 2021

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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EVENTS<br />

A Point of Difference<br />

We Are The Fair’s Rob Dudley shares two complex and bespoke<br />

builds created as differentiators in a crowded festival landscape<br />

AS LARGE-scale event and festival<br />

producers we have plenty of experience<br />

at We Are The Fair in delivering complex<br />

projects on behalf of our clients yearround.<br />

The pre-pandemic festival calendar<br />

(and, fingers crossed, the post pandemic<br />

landscape) was getting busier and<br />

more competitive meaning that many<br />

of our clients were keen to differentiate<br />

themselves from their competitors.<br />

These differences can span many aspects<br />

of the event such as the line-up and talent,<br />

the location (although once a great location<br />

has been established, it’s a hard decision<br />

to move), the ancillary entertainment<br />

(wellbeing activities, screening, talks and<br />

discussions, workshops and so on), the<br />

food and beverage offerings and the event’s<br />

overall look and feel.<br />

We have helped many of our clients<br />

achieve these differences for their festivals<br />

and events and of these a few really stand<br />

out in our minds for the unique challenges<br />

they presented and the successful impact<br />

they had on the audience. Here are two of<br />

my favourite examples.<br />

KISSTORY ON THE COMMON<br />

Kisstory is the sister station to Kiss FM,<br />

playing non-stop Old Skool anthems. In<br />

2018 we produced their first large scale<br />

festival, Kisstory on the Common (Streatham<br />

Common, London). Acting as the focal<br />

point of the show, the client wanted to<br />

make an impact with their main stage.<br />

We worked with our set build partners to<br />

design and produce the iconic ‘Boombox’<br />

stage. This structure was made using Layher<br />

scaffold which was then clad with wooden<br />

panels, integrated with LED screens and<br />

58 WWW.OPENAIRBUSINESS.COM

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