March/April 2021

More documents

Info

In Partnership with REGISTRATION IS NOW OPEN! Register now www.eventproductionshow.co.uk >> FIRST PHYSICAL EVENT BEFORE NEXT YEAR’S LIVE EVENT SEASON >> ESSENTIAL NETWORKING OPPORTUNITIES FOR NEW BUSINESS >> CONFERENCE PROGRAMME DEDICATED TO UNITING THE LIVE EVENT INDUSTRY We’ll be working to government guidelines but we are resetting the stage in every eventuality – so take a stand to make a stand, with us. Contact Joanne Knowles jknowles@mashmedia.net or on 07561567689 ORGANISED BY EVENT PARTNERS CREATIVE PARTNER rglondon.co.uk
EVENTS What Towersey Did… In 2020, the 57 year old Towersey Festival raised over £46,000 to keep itself afloat while maintaining audience engagement and income for artists. Now it’s planning how best to tackle the unknowns of 2021 BACK IN March 2020, when the world got flipped on its axis, Towersey Festival was one of the very first events to cancel its live festival and move online for the year. “We felt we had to be proactive and take our audience with us on a digital journey through the year,” said festival director Joe Heap. “It was vital for us, for our audience and for the artists to have something to hold on to and to keep the unique Towersey spirit alive.” It wasn’t long before many others followed suit of course. Without any income for the foreseeable future, Towersey took the plunge and began a very active Crowdfunder campaign based around real rewards for exclusive festival goodies and access packages. Their audience embraced it and were rewarded with a year-round programme of online activity that featured ‘at-home’ festival weekends including over 24 interactive workshops, three kitchen Ceilidhs (barn dances) and 15 gigs, with over 40 artists taking part. Towersey Festival’s online programme has now had over 10,000 streams and all the content is still available to enjoy for free from the festival website. The Crowdfunder has had over 1,000 supporters and raised £46,000, enough money to keep the festival alive and pay artists and freelancers for their work. “I want to thank our incredible audience, amazing artists and contributors and our team who supported and led this huge effort,” says Joe. “Towersey has always been ground-breaking in the way we approach our event, and this move to creative digital events has been no different.” A ‘PINT SIZED’ TOWERSEY The festival is now focusing on what the future might look like. Unlike many bigger events, the Towersey approach is “cautiously optimistic” according to Joe. Plans are in place for a smaller scale “pint sized” Towersey which it is hoped can go ahead, although much will depend on the success of the government’s Covid roadmap. “We are planning for a number of different scenarios for the 2021 festival depending on how the year pans out and we have some really robust socially distanced, reduced capacity plans in place if needed. Our smaller event is based on rules as they stand now with social distancing measures but hopefully this can be relaxed in the months to come. We also plan to stream from the mainstage so those at home can watch.” Fallback plans include another completely digital event with some large scale streaming as well as lots of workshops and interactive content. “There’s still so much up in the air for larger scale events but we feel like we have all bases covered.” The festival has been lucky enough to have recently received funding via the government’s Culture Recovery Fund. “This vital support will mean we are here for our audiences, community and artists as soon as it is safe to return and be #HereForCulture,” says Joe. “Thank you to Arts Council England and to the government for recognising the importance of our great festival and so many other vital cultural organisations who have been unable to operate for 13 months now. Thanks also to all of our wonderful customers and team for their continued support through 2020 and into 2021. We are not out of the woods yet, but we are certainly in a better place than we were.” ABOUT TOWERSEY FESTIVAL Towersey Festival is a 57 year old event celebrating everything a family festival should be. Now in the hands of third generation family member Joe Heap, Towersey has grown from a few music fans in his grandad’s back garden to an 8,000 attendee event now held at the Claydon Estate, Buckinghamshire, over the August bank holiday weekend. WWW.OPENAIRBUSINESS.COM 63
Page 1 and 2:
ISSUE 41 | March/April 2021 | www.o
Page 3 and 4:
ISSUE 41 | March/April 2021 | www.o
Page 5 and 6:
The Highlands’ Covid-safe Glampin
Page 9 and 10:
PRODUCT New Pricing for the Schiede
Page 11 and 12: Amazingly Versatile, Strikingly Bea
Page 13 and 14: PEOPLE “RURAL IRELAND IS PRETTY M
Page 15 and 16: PEOPLE “WE MAKE THE DOUGH AT MOUN
Page 17 and 18: FUNCTION VENUES Diversifying from f
Page 19 and 20: FUNCTION VENUES How do you publicis
Page 21 and 22: There has never been a better time
Page 23 and 24: FUNCTION VENUES “THIS IS ABOUT PU
Page 25 and 26: STRETCH TENTS Custom also available
Page 27 and 28: FUNCTION VENUES show that would exc
Page 29 and 30: FUNCTION VENUES trivial but to them
Page 31 and 32: FUNCTION VENUES PRODUCT IN FOCUS Ba
Page 33 and 34: DRIVE YOUR REVENUE WITH A DRIVE-IN
Page 35 and 36: GLAMPSITES CASE STUDY Mount View Lu
Page 37 and 38: GLAMPSITES How did you work out you
Page 39 and 40: glamping pods perfect for even the
Page 41 and 42: GETTY IMAGES GLAMPSITES MAINTENANCE
Page 43 and 44: GLAMPSITES living. This does not im
Page 45 and 46: GLAMPSITES 5 STORIES, GUIDES AND RE
Page 47: GLAMPSITES SUPPLIER PROFILE The Pod
Page 50 and 51: GLAMPSITES WE LOVE… Stainless ste
Page 52 and 53: Don’t pack your guests in like sa
Page 54 and 55: EVENTS related to the land owners w
Page 56 and 57: EVENTS What provisions do you make
Page 58 and 59: EVENTS A Point of Difference We Are
Page 60 and 61: EVENTS Breaking Bread Impact Study
Page 64 and 65: EVENTS PRODUCT IN FOCUS Toilets & S
Page 66 and 67: EVENTS OAB Loves Marquees & Structu
Page 68 and 69: Spot light A roundup of products fo
Page 70 and 71: Classified Directory Finman Glampin
Page 72 and 73: 10 & 11 NOV 21 NEC, BIRMINGHAM RUNN
Page 74: PEOPLE SPINNING PLATES Whilst my la
show all

March/April 2021

Create successful ePaper yourself

Delete template?

Save as template?