March/April 2021
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
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GLAMPSITES<br />
5<br />
STORIES, GUIDES AND REELS<br />
Ensure that your social media is using both Facebook<br />
and Instagram Stories as well as grid posts.<br />
Stories are mobile full screen vertical videos or images<br />
that appear outside of your regular feed and last for 24<br />
hours before they disappear. Use them to show real/<br />
unfiltered glimpses of life at your site that you may prefer<br />
to keep off your grid. Think rough around the edges and<br />
humour!<br />
Save your Stories into collections (aka Highlights) for<br />
later viewing. They offer endless features including @<br />
mentions, location stickers and pretty much everything<br />
else.<br />
Have a look at Instagram Guides. These are essentially<br />
a collection of some of your pre-published posts. Guides<br />
straddle the space between a blog post and Instagram<br />
carousel posts. They may be really useful to showcase a<br />
particular accommodation feature. Each Guide includes a<br />
cover image, title, introduction and optional descriptions<br />
for entries. They appear in a dedicated tab on your profile<br />
and can be shared in Stories, DM and via email. Very<br />
useful!<br />
You may be familiar with the newly launched Instagram<br />
Reels. These are 15 second multiclip videos that you can<br />
create to share on Stories, Explore Feed and the new<br />
Reels tab.<br />
“BUILDING A STRATEGY IS KEY TO THE SUCCESS<br />
OF YOUR SOCIAL MEDIA CONTENT. CONSIDER IT<br />
AKIN TO BUYING A MAP FOR A HOLIDAY”<br />
6<br />
FREQUENCY<br />
Clients often enquire<br />
about posting frequency. I<br />
recommend posting at least three<br />
times per week on Instagram grid<br />
posts and stories. For Facebook, two<br />
posts per week on your page plus<br />
stories and sharing relevant content<br />
in the newsfeed. Don't forget to<br />
adjust your posting frequency to<br />
ABOUT THE AUTHOR<br />
Lisa Bullen runs Social Media Sussex, a<br />
consultancy providing social media training<br />
and advice for campsites and glampsites. Lisa's<br />
online short training course has featured in Cool<br />
Camping. She is also co-founder of The Secret<br />
Campsite in East Sussex. lisa@socialmediasussex.<br />
com / www.socialmediasussex.com/courses<br />
take seasonality into consideration,<br />
e.g. creating posts for your late<br />
availability.<br />
Building a strategy is key to<br />
the success of your social media<br />
content. Consider it akin to buying a<br />
map for a holiday. Yes you can wing<br />
it short term but in the long term<br />
creating a strategy will save you<br />
time and yield great results.<br />
WWW.OPENAIRBUSINESS.COM 45
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