March/April 2021

GLAMPSITES
PRODUCT IN FOCUS
Bookings & Promotion
Glampsites
nationwide
Service: Marketing agency
Supplier: The Wanderlist,
info@thewanderlist.uk / www.
thewanderlist.uk
Details: The Wanderlist’s
aim is to provide guests with
luxury, unique and inspiring
accommodation from across
the UK while providing owners
with an innovative platform to
advertise their properties and
gain lots of direct enquiries
through professional and social
media marketing.
In a world of hungry
commission driven travel
websites The Wanderlist strives
to be personal, passionate and
always commission free, helping
owners to promote their unique
spaces.
Owners can sign up to one
of two packages, gold or silver.
These packages showcase
the best of British self-catered
accommodation via social media
channels, the Wanderlist
website, blogs, newsletters
and national coverage in
well-known newspapers and
magazines.
A key value at The
Wanderlist is ensuring that
owners feel seen and heard,
and that’s why the team prefers
to have a proper chat (tea and
biscuits optional) about the
accommodation before drawing
up a bespoke listing. This way
a true relationship is built at an
individual level.
Customer feedback: Kerena
Pugh, owner of Lon Lodges, said:
“The Wanderlist has provided
our accommodation at Lon
Lodges with a professional portal
for marketing our properties to
potential guests. With years of
experience, The Wanderlist has
been able to give advice and
showcase our lodges as part of
their online presence. Thank
you.”
Amy and Tom Jones, owners
of The Burrow and The Warren
at Dolassey, said: “Working with
The Wanderlist has been so
simple. We have had constant
booking enquiries and some
fantastic press coverage. Nothing
is too much trouble for Laura and
the team.”
Parklife Campers, Buckinghamshire
Product: Social media training and strategy
Supplier: Social Media Sussex, lisa@socialmediasussex.
com, www.socialmediasussex.com
Details: Parklife Campers is an exciting new business
hiring out VW California Oceans for holidaymakers.
Founded by Katie and Ali Park, their beautifully specced
and kitted out vans are perfect for those who wish to
experience van life to the fullest.
Katie enrolled on Lisa Bullen’s (Social Media Sussex)
online course ‘How you can use social media to grow
your campsite or glamping business’ followed by a oneto-one
training session.
Katie was full of ideas but struggling to organise them
into an effective and logical strategy. She had a working
knowledge of Facebook as a personal user, but not from
a business point of view. Additionally, she was keen
to learn how to use Instagram and maximise its newer
features including Stories and Guides.
Instagram offers Parklife a great opportunity to build
their brand and create a community. By encouraging
customers to use their hashtag #ParklifeCampers in their
own Instagram Posts and Stories, Parklife can share user
generated content of their VW vans out on the road on
their own social account. This really complements and
supports their own social Posts, Stories and Guides.
Customer feedback: Katie Park, co-director of Parklife
Campers, said: “The timing was perfect and from an
initial intro with Lisa, it became apparent that she could
help translate the numerous ideas I had and organise
them into an order and create an effective plan. I needed
a tried and tested format and an understanding of what
was required to build a social media presence.”
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