March/April 2021
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
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EVENTS<br />
What provisions do you make for<br />
power, lights and sound?<br />
We generally have up to three<br />
generators, on-site lighting and<br />
amplification on all stages.<br />
How do you manage visitors?<br />
For admissions we use wristbands and<br />
visitor safety is undertaken via friendly<br />
stewarding.<br />
We have the best prices for glamping<br />
and there’s a hotel next door for those<br />
who don’t want to camp.<br />
How do you publicise the event?<br />
The usual, social media and PR. We’ve<br />
also had coverage in The Guardian,<br />
Independent, The Week, The Sunday<br />
Times, i, The Telegraph and Metro.<br />
What challenges have you faced?<br />
Our main challenge has been growing<br />
the festival while maintaining its<br />
intimate nature.<br />
“OUR MAIN<br />
CHALLENGE HAS<br />
BEEN GROWING THE<br />
FESTIVAL WHILE<br />
MAINTAINING ITS<br />
INTIMATE NATURE”<br />
How have you financed the event?<br />
ALSO is self-financed and, touch wood,<br />
is yet to make a loss.<br />
What are your plans for next year?<br />
Let’s get <strong>2021</strong> out of the way first!<br />
Otherwise, bigger and better!<br />
What advice could you give to<br />
someone coming into the outdoor<br />
event industry?<br />
Find your niche and the right channel<br />
to communicate with your audience.<br />
ADDRESS BOOK<br />
MARQUEES<br />
Artisan Marquees<br />
www.artisanmarquees.com<br />
Cotswold Marquees<br />
www.cotswoldmarquees.co.uk<br />
STAGES & AV<br />
The Sound and Light Guys<br />
www.soundandlightguys.co.uk<br />
HEAT & POWER<br />
Woodlands Generators<br />
www.woodlandspower.com<br />
TOILETS<br />
B&W Toilet Hire www.bwhire.co.uk<br />
MERCHANT TERMINALS<br />
iZettle www.zettle.com<br />
DETAILS<br />
Also Festival<br />
2-4 July <strong>2021</strong><br />
Park Farm, Compton Verney<br />
Warwickshire<br />
www.also-festival.com<br />
56 WWW.OPENAIRBUSINESS.COM
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