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March/April 2021

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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EVENTS<br />

Breaking Bread<br />

Impact Study<br />

How a pop-up tipi village in Bristol provided work for 100<br />

hospitality and event industry workers during the summer of Covid<br />

A RECENT impact report undertaken by<br />

the team behind pioneering Bristol tipi<br />

village, Breaking Bread, has highlighted<br />

the socio-economic and environmental<br />

impact of the project within the local<br />

hospitality industry.<br />

Breaking Bread was created by festival<br />

and event producers Team Love in<br />

response to the Covid-19 emergency<br />

regulations for the event and hospitality<br />

industries. At the beginning of 2020 these<br />

industries were worth £100bn (events) and<br />

£133.5bn (hospitality), both key players<br />

in the UK’s economy and vital to social<br />

cohesion. However, reports suggest that at<br />

the end of the pandemic we will likely see<br />

an estimated 700 000 job losses across the<br />

UK's pub and events industry, with 61 per<br />

cent of event businesses believing they’ll<br />

cease trading by spring <strong>2021</strong> without any<br />

directed help.<br />

The emphasis of this project was to<br />

provide a safe outdoor dining experience<br />

for people to reconnect with their<br />

social environment while keeping the<br />

hospitality and event sectors afloat in<br />

these challenging times. With resilience at<br />

its heart, Team Love re-engaged with its<br />

established clientele and invested directly<br />

into local partnerships to strengthen<br />

an existing chain of local suppliers,<br />

contractors, workers and producers.<br />

Breaking Bread launched in July 2020<br />

and featured some of Bristol’s most<br />

established hospitality venues; The Pony<br />

& Trap, Pasta Loco, The Love Inn and The<br />

Pipe and Slippers. It ran up until October<br />

of 2020, providing much needed activity<br />

for the region’s hospitality industry and<br />

supply chains.<br />

Team Love spent the winter months<br />

analysing the project impact, ahead of<br />

reopening for a <strong>2021</strong> edition with targets<br />

for improvements in all areas.<br />

KEY FINDINGS<br />

Throughout the three months of Breaking<br />

Bread’s operation, the project provided<br />

work for over 100 hospitality and event<br />

industry workers. Working with a supply<br />

chain of around 50 organisations – 36 of<br />

which were directly based in Bristol across<br />

the food, drink and events industries.<br />

One of the most illuminating statistics of<br />

the report however, is that by taking these<br />

100 staff out of the furlough and Universal<br />

Credit process, Breaking Bread saved<br />

the government an estimated £220,000<br />

through direct employment.<br />

The project was also a huge benefit to<br />

local suppliers with a direct spend with<br />

local contractors and suppliers sitting at<br />

£561,000.<br />

Project co-founder Josh Eggleton said:<br />

“The whole premise of Breaking Bread<br />

was to provide a circular economic boost<br />

for the region. These kinds of numbers<br />

show the potential here. At a time when<br />

the UK had nearly 10 million people on<br />

furlough, it was crucial financially as well<br />

as emotionally to do everything we could<br />

to bring that number down.”<br />

Breaking Bread also provided a<br />

significant boost for the city's residents.<br />

37,000 people visited the outdoor<br />

restaurants on Bristol’s famous Downs,<br />

with Breaking Bread selling out tables for<br />

its restaurant and pub gardens months in<br />

advance.<br />

Sustainability also played a huge factor<br />

in the project. Within the report the team<br />

highlighted that of the 16.4 tonnes of CO2<br />

the event emitted, was entirely balanced<br />

through global tree planting and land<br />

protection initiatives. With the team<br />

choosing to work alongside Ecolibrium to<br />

achieve this.<br />

Stringent waste management policies<br />

saw general waste handled by experts<br />

60 WWW.OPENAIRBUSINESS.COM

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