March/April 2021

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FUNCTION VENUES “HAVING TRIED AND TESTED SUPPLIERS WHO CAN WORK WITH YOU SEAMLESSLY ON ACCOMMODATION AND CATERING/BAR IN PARTICULAR WILL BE VERY IMPORTANT” you will need to embrace tech and virtual – a lot more natural to us all in <strong>2021</strong>! Having tried and tested suppliers who can work with you seamlessly on accommodation and catering/bar in particular will be very important. Catering and bar options should also extend to those pre and post days and meals, not just the main wedding meal. That’s not to say you have to incorporate all of those things into a package and it will depend on your ideal client and venue style; you could have more of a DIY vibe, in which case emphasise use of your kitchens, ease of food deliveries and the like. However, in general, where everyone is not local, destination couples and their families tend to need more support and “done for them” services as options. Absolutely key for destination weddings is how you present your venue hire and accommodation. It’s quite unusual for a couple to pay for everyone’s accommodation for a multi-day wedding so even if you charge one overall venue hire fee, make it clear in all of your sales processes that part of that cost can be charged out to guests and how. Do destination weddings always have to be more expensive? A destination wedding doesn’t have to entail more expense and there are ways of divvying up the costs in the way of presenting it more as a shared holiday rather than a wedding with one couple or family footing the bill. That will depend on a lot of factors. What has to be carefully considered though is that a destination wedding is multi-day. Aside from the obvious additional travel costs for people to get there, this type of wedding involves bringing people together for much longer than a conventional wedding; ultimately people need feeding, watering, comfort and entertainment. Whilst this doesn’t have to be for every minute of the day, and certain parts of the stay can be “at leisure” for each guest, that needs to be planned out, made clear and communicated for a successful and happy time for all. To put it bluntly you probably wouldn’t feel comfortable laying on just a hog roast and a couple of drinks when you’ve asked Simon and Karen to fork out £500 for accommodation and leave them with having to pay all their meals and drinks for three days! Unless this was made very clear to them from the start and the whole event had more of a “let’s have a holiday together” focus rather than “you’re invited to a wedding”. How should you market your venue – what kind of couple can you expect? Destination couples will vary of course as destinations vary but in general they will be bold, wanting to create something that’s very them, and wanting to look at ways to create a special and memorable wedding experience in your location, otherwise they could stay more local, do what other friends have done, follow more of a format and do a lot less work! Couples are likely to want to know what others have done in your setting, what you’ve done before and want to listen to quirky touches you can help with to make their wedding unique, and make the best of what’s available locally (particularly food and drink) to celebrate the area they are in geographically. They are more likely to even search for their wedding venue not actually using the term ‘wedding venue’ but view the whole thing as a holiday so you may find them using terms like ‘party house’, ‘staycation’ or ‘private home for hire’. LUCY GREENHILL ABOUT THE AUTHOR Kelly Chandler is passionate about supporting venue owners to develop and evolve their wedding offering as market conditions adapt and change. An in-depth knowledge of the destination market is just one area that Kelly brings to her bespoke consulting programmes for venues. Kelly Chandler Wedding Consulting helps land and property owners thrive by generating profit from hosting weddings. Kelly and her team offer specialist private consulting and a range of training programmes focussed on creating spot-on wedding offerings, growing enquiries and resulting wedding sales. www. kellychandlerconsulting.co.uk/services 24 WWW.OPENAIRBUSINESS.COM
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