The Luxury Network International Magazine Issue 14

REINVENTING AN ICON: PERONI NASTRO AZZURRO
LAUNCHES A NEW BOTTLE AND GLASS
THE BRAND THAT BROUGHT STYLE TO THE WORLD OF BEER MORE THAN 50 YEARS AGO UN-
DERGOES A TRANSFORMATION FOR THE FIRST TIME SINCE 2005
Super-premium Italian beer brand Peroni Nastro
Azzurro has launched a new bottle and glass
design, for the first time in over a decade. Re-affirming
their position as a stylish beer in the world,
the new bottle and glass has style at its heart with a
sleek new design drawing inspiration from the brand’s
rich Italian heritage.
Since its launch in 2005, Peroni Nastro Azzurro has
been synonymous with style and has become one of
the most reputable beers enjoyed across the world.
For over a decade, the iconic bottle and glass has
led the way with an injection of Italian style, craftsmanship
and heritage for people to enjoy around the
world.
The new design continues this legacy, and has transformed
with a clean, elegant shape and sophisticated
curves. The signature of Giovanni Peroni – the founding
father of Peroni – is engraved on the bottle. The
re-styled logo has evolved to a hexagonal shape – a
shape that features throughout the new design – and
draws inspiration from the original Birra Peroni crest
of years gone by. Subtle nods to Peroni Nastro Azzurro’s
heritage can be found throughout, including a
hand drawn maize icon, highlighting the high-quality
Italian ingredients.
The minimalist new design extends to the glassware,
which has been created specifically to enhance the
beer-drinking experience. The rejuvenation of the
iconic glass features a tall, elegant waisted profile
with a new hexagonal base, matching the shape of the
new logo.
The new 330ml Peroni Nastro Azzuro bottle made its
debut in Singapore at the lifestyle beach event Peroni
Sunset Cinema in May 2019.
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