08.05.2021 Views

The Luxury Network International Magazine Issue 14

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TLN<br />

News<br />

TLN LEBANON<br />

APPOINTS<br />

NEW CEO<br />

Karen Boustany was appointed<br />

the new CEO at <strong>The</strong> <strong>Luxury</strong><br />

<strong>Network</strong>’s Lebanon office located<br />

at the Louis Vuitton building<br />

in Beirut. Karen is a writer, poet,<br />

media personality, owner and GM<br />

of Eyestrategy Business Communication<br />

SARL – Co-Founder of LALS.<br />

Her main goal is to acquire more<br />

members and create events that<br />

will produce unique partnerships<br />

with luxury brands in the upcoming<br />

months.<br />

Karen Boustany<br />

Karen consecrates her free time to<br />

writing poetry and travels to Paris<br />

where she gets her BA in French literature<br />

from La Sorbonne University,<br />

Paris IV. She graduated from<br />

the Lebanese American University<br />

in Beirut, specializing in a double<br />

major: Communication Arts and<br />

Political Sciences. Having acquired<br />

12 years of experience in the field<br />

of Advertising, she established her<br />

own advertising and marketing<br />

company “Eyestrategy Business<br />

Communication SARL,” conciliating<br />

literature, know-how and beauty.<br />

For two consecutive years, she<br />

had her own socio-political page:<br />

“Poing à la ligne” in Al Balad newspaper<br />

in its French publication: In

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