IBS View Book 2021

F A C U L T Y
Prof. Bharathi S Gopal
MBA, M.Phil. [Ph.D.]
Prof. Chandrashekar PK
PGDM (Marketing), [Ph.D. (Management)]
Prof. Bharathi is a faculty member in Marketing
She was a participant faculty at the
Prof. Chandrashekar is an alumnus of XIM - Bhubaneswar and
with 21 years of experience in academics.
International Staff Week at VIVES
has 30 years of industry experience in Sales Management in B2C
She has taught courses such as Consumer
University, Kortrijk, Belgium, during
and B2B business. He has held senior business development
Behaviour, Advertising, Digital Marketing and
which she delivered a course on Women
roles in FMCG and Management Consulting areas. He has vast
Strategic Marketing Management. She has
Consumers in 2016. She was also invited to
business management experience in multicultural working
also written a number of articles for books,
be part of the European Erasmus Exchange
environments within India, Middle East and USA. He has
newspapers and academic journals.
faculty to the University of Manchester
participated as an anchor, trainer and moderator in several
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VIEWBOOK
2021
Her strengths lie in the case study pedagogy.
She has conducted several training programs
for academicians on case study teaching and
writing. She has developed about 107 case
studies available at The Case Centre, UK, and
was one of the nominees for the Best Case
Metropolitan, UK, where she delivered a
course on Digital Marketing in 2018.
Management and Faculty Development Programs. He is a
member of NHRD, BCCI and HR Federation of India. He has been
associated with the education industry for the last 16 years and
his areas of interest include General Management, Marketing
Management and Managerial Skills Development.
Teacher Award conferred by The Case Centre.