IBS View Book 2021

O N G O I N G R E S E A R C H
ON THE
MOVE
Dr. Geetha V Sharma
The landscape of Global Business Communication
Prof. Bharathi S Gopal
has changed drastically. There has has been a shift
in the paradigm where the notion of standard English
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Dr. Arunabala
Currently, Dr.Arunabala is working on a
paper of workplace victimization and its
Prof. Bharathi is currently pursuing her Ph.D.
in the area of not-for-profit marketing. The
study explores the influence of using celebrities
in marketing a social cause. It is an interdisciplinary
study that considers the influence of
psychological influences on communication and
attitude formation.
has made way to the notion of ‘World Englishes‘. This
kind of change raises various questions concerning
English as a global language especially in business
management context and its use in business and
cross-cultural communication - how can the ESL users
in business context ensure intelligibility. Through
this study Dr. Geetha Sharma hopes to understand
the varied levels of communicative competence in
VIEWBOOK
2021
relationship to identity formation in an
individual. Two papers, one in employee
Through her club, Consultants @ IBS, Prof.
Bharathi is currently engaged with a start-
students and wishes to formulate a set of ‘Can Do
statements’ which may have the potential to create
green behavior and another on ethical
up that offers female hygiene products. The
better communicative competence in the chosen
leadership is accepted for publication in
company is working on a marketing strategy,
group which in turn leads to leveraged reduction of
Scopus indexed journals which will go online
in 2021.
which would be designed by students with the
support of Prof. Bharathi.
any potential gaps.