food Marketing & Technology 3/2021

Packaging
natural, clean products for healthconscious
consumers.
The two recipes created by chef Bellin
– a Duck Pot au Feu and a Glazed
Carrot dish -- got the seal of approval
from dietician and nutritionist
Ysabelle Levasseur, also present at the
culinary event. Levasseur commented
both on the nutritional balance of
the delicious meals, each under 530
calories. She also noted that enjoying
canned meals on a regular basis can
be part of a healthy, balanced diet,
when consumers leverage the more
natural products metal packaging
supports.
vegan meat alternatives will hit
$7.5 billion globally by 2025 2 . Metal
packaging not only makes these
products available in any season but
also helps to reduce food waste by
preserving produce canned at the
peak of freshness.
Finally, there are also a wide range of
canned appetizers and snacks that can
be opened and served immediately.
Anchovies in oil or vinegar paired
with bread, for example, or a
charcuterie board paired with nuts,
olives and other finger foods can
make for a visually appealing, tasty,
and nutritious spread.
Metal Packaging Presents
Endless Meal Possibilities
The sheer variety of canned ready
meals available today will leave most
consumers spoiled for choice—and as
we have seen from the likes of Duck
Pot au Feu, full meals can be canned
and retain their quality. Cassoulet is a
prime example of a classic French dish
that has been canned for many years,
while options such as chilli con carne,
curries and a wide variety of regional
casseroles and stews are also popular
choices.
Soup – a shelf-stable product that is
synonymous with metal packaging—
is also receiving an upgrade. Often
seen as a seasonal option, soup is now
becoming a year-round selection that
caters to different cultural and dietary
requirements. Vegetable soups are
incredibly popular, while many
manufacturers are also looking to the
cuisines of the world for inspiration.
Asian, Indian, Middle Eastern and
Western varieties all rub shoulders
together in the supermarket aisles,
and year-on-year, countries such as
Spain, the Netherlands and Germany
have seen retail value rises.
Canned ready-to-eat foods provide
great flexibility and versatility for
fast and nutritious meals, and also
cater to all dietary requirements.
The rise in popularity of plant-based,
vegetarian, and flexitarian options,
for example, has led brands to extend
their ranges further than ever before.
It is expected that the market for
Sustainability: An Increasingly
Important Factor
Today’s well-informed consumers are
not content to merely buy products
based on ingredients and nutritional
value alone; they are also conscious of
making ethical and responsible choices
around packaging. Here, metal has
delivered from the outset. The format
is not only 100%, infinitely recyclable
without loss of properties but is also
one of the most recycled materials
globally. In fact, approximately 80%
of metal ever produced is still in use
today, making it a prime example of
the circular economy at work.
A great example of this commitment
to make ongoing use of this precious
resource can be seen in the Metal
Recycles Forever campaign, launched
in 2014 by members of Metal
Packaging Europe. Its aim is to inform
and enable consumers to better
understand the role they have to play
in keeping metal within the material
loop and is an initiative that Crown
and its customers have supported
from day one. Products such as
Branston Baked Beans from brand
owner Princes proudly display the
logo, which is applicable to all forms
of metal packaging.
As a Company, Crown is also
committed to accelerating its
own sustainability efforts. In 2016,
Crown set its first company-wide
sustainability goals, and as of January
2020 has achieved its greenhouse gas
emissions (GHG) reduction target and
decreased absolute emissions - even
while seeing significant increases in
production.
Sustainability is about protecting the
environment, but it is also so much
more. As a result, the rollout of what
has been named the Twentyby30
program will be one more exciting
step in its journey. Twenty measurable
goals have been implemented with
the aim to achieve all by the year
2030, and five pillars of action will
create the framework to achieve this
goal.
They are:
• Climate Action
• Resource Efficiency
• Optimum Circularity
• Working Together
• Never Compromise
In the ready meals sector and beyond,
through leveraging the precious
resource that is metal, Crown can
continue to provide nutrition and
sustenance to the world in a packaging
format that is as sustainable as it is
effective.
fmt
1) https://www.statista.com/outlook/40080100/102/readyto-eat-meals/europe
2) https://healthcareers.co/vegan-statistics/
food Marketing & Technology • June 2021 39