food Marketing & Technology 3/2021

Packaging
that enables sealing and lidding in one
single step, hence creating maximum
efficiency in the packaging process.
The system requires special, patented
trays that, next to the common sealing
edge, have an additional perforated
ring. A peelable seal is applied to the
regular sealing edge, whereas the
additional ring is hermetically sealed
in the same process. Upon opening the
tray for the first time, the lid function is
automatically activated. This allows the
consumer to reclose the tray and keep
its contents fresh during its entire shelf
life.
By eliminating the common snap-on
lid, EasyLid ® is significantly more cost
efficient and resource saving than
comparable packaging. This stems
from a series of benefits. For food
manufacturers, the investment costs
are reduced by not requiring a lidding
system. Furthermore, the groundbreaking
concept saves on time and
space in their valuable production area,
reduces the need for storage capacity
and minimizes packaging waste. In other
words, the EasyLid ® concept contributes
to greater sustainability and efficiency in
the packaging process: a true innovation
from every perspective. Recognized
for its impact on the environment, the
EasyLid ® system has already been award
with various international packaging
prizes.
SEALPAC’s Easylid ® system
Perfectly suitable for modified atmosphere
packaging of various deli products.
Improved recyclability, attractive looks
To produce the EasyLid ® trays, Naber
Plastics uses 100 percent polypropylene
(PP). “In doing so, we are following
the European guidelines on packaging
materials for protein products, as well
as the changing requirements of major
retailers, who are demanding mono
materials for improved recyclability“,
as Marcel Veenstra explains. “However,
a resource-saving use of materials
and better recyclability of the plastic
do not have to go at the expense of
attractiveness.”
EasyLid ® trays are perfectly suited
for in-mould labelling (IML). In that
case, as part of the manufacturing
process of the tray, a label is included
that enhances its design possibilities,
but also provides a higher barrier.
As the label is fully integrated into
the polypropylene, it is resistant to
moist. This is particularly beneficial
to chilled deli foods, as the label will
not detach from the tray and a highquality
appearance is guaranteed. By
using the same material for the lidding
film, tray and in-mould label, in this
case mono PP, easy recycling is made
possible, as recommended by the
various packaging guidelines in food
production.
SEALPAC’s Easylid ® system
In-mould labelling enhances product
appearance and shelf life.
The EasyLid ® solution runs on all
of SEALPAC’s fully automated
A-series traysealers. Depending on
the application, outputs of up to
160 packs per minute are achieved.
“EasyLid ® is already celebrating
success across Europe. With hundreds
of millions of trays produced so far, it
is an established concept that proved
itself even before the industry made
resource-saving production methods
a priority. As a result of the latest
market trends, it is now in even
greater demand, which makes us very
happy. Because nothing is as powerful
as coming up with a clever innovation
at the right time“, Marcel Veenstra
concludes.
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food Marketing & Technology • June 2021 43