RBU_JR_LIS_V23_2021-FULL_TEXT-E-Copy

Sharma & Karkee: Assessment of Newspaper reading …
The graph shows the ranks (1 to 8) the preference of
categories of newspapers’ content among the different age
groups of the Khas community. The most of the
respondents prefer to read ‘social and political news’ is
ranked 1, followed by ‘local community news’ is ranked in
second place; ‘education’ is ranked 3 rd sports related news
is ranked in 4 th place; ‘economy and business’ related
category is in 5 th place in rank; ‘editorial’ news is in 6 th
rank; ‘advertisement’ and ‘entertainment’ is in 7 th and 8 th
rank respectively in priority ranking of preference.
One of the respondents stated that: I mostly prefer to
follow local news in local television channel K.T.V which
covers the local news in better way. It is sufficient for me. I
sometimes bring newspaper when I go to the market.
(Translated from Nepali).
The above data presented in the Table 6, reveals the fact
that 56.34 % of the respondents do have daily reading
habit of newspaper; 20.42 % of respondents read 4 to 6
times a week; only 14.79 % of respondents read
newspaper 1 to 3 times a week; 8.45 % of the respondents
very rarely read the newspaper in any means. It is seen that
the middle aged (31 to 50) group of people are having
higher frequency of reading habit of newspapers. A chi
square test of independence is calculated comparing
between age distribution and frequency of reading
newspaper. The value of chi square is found to be X
(F=15, N=142) = 26.84; p = < 0.5, which is statistically
significant. Therefore it is inferred that there is a
relationship between age distribution and frequency of
reading newspapers.
Frequency of
reading
newspaper
7 times a week
(Daily)
Age group distribution of respondents (n=142)
10 – 20 21 – 30 31 – 40 41 – 50 51 - 60 60 +
3
(23.08 %)
14
(43.75 %)
17
(58.62 %)
21
(63.64 %)
16
(72.73 %)
Total % of
frequency
distribution
9
(69.23 %) 56.34 %
4– 6 times a week 2
(15.38 %)
10
(31.25 %)
5
(17.24 %)
7
(21.21 %)
3
(13.64 %)
2
(15.38 %)
1 – 3 times a 3
6
6
3 2 1
week (23.08 %) (18.75 %) (20.69 %) (9.09 %) (9.09 %) (7.69 %)
Very Rarely 5
2
1
2 1 1
(38.46 %) (6.25 %) (3.45 %) (6.06 %) (4.55 %) (7.69 %)
Chi-Square value = 26.84 P-Value = 0.030067 Degree of freedom (F) = 15
Critical Value = 24.99
Table 6: Analysis of relationship between age distributions and frequency of reading
20.42 %
14.79 %
8.45 %
100 %
Purpose
Age group distribution of respondents (n=142)
Total
10 – 20 21 – 30 31 – 40 41 – 50 51 - 60 60 + Total %
Yes 3
(23.1%)
10
(31.3 %)
13
(44.8 %)
16
(48.5 %)
9
(40.9 %)
No 3
9
6
5
8
(23.1 %) (28.1 %) (20.7 %) (15.2 %) (36.4 %)
Not Sure 7 13 10 12
5
(53.8 %) (40.6 %) (34.5 %) (36.4 %) (22.7 %)
13 32 29 33 22
(100%) (100%) (100%) (100%) (100%)
Table 7: Opinion for need of community newspaper
5
(38.5 %)
5
(38.5 %)
3
(23.1 %)
13
(100%)
56
(39.4%)
36
(25.4%)
50
(35.2%)
142
The table- 7 exhibits the opinion regarding the need of
community newspaper. It was seen that about 39.4 % of
respondents felt the need of community newspapers for
socio –cultural enhancement; 35.2 % of are not sure and
25.4% of respondents do not opined the need of such
newspaper.
One of the respondents stated that: It is necessary to have
such newspaper which reports the ethnic culture, traits,
tradition, activities, etc, of khas community. (Translated
from Nepali)
Another respondent stated that: the local newspaper like
should send their reporters to collect the news from
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villages also and report community’ cultural, traditional
programmes. . (Translated from Nepali)
Findings
1. The study investigated the newspaper reading habit
and behavioural pattern of the khas community of
Kalimpong district. In analysis table 2, it is observed
that reading habit of the respondents found higher in
middle aged group and relatively lower in youth
below 20 years and old age people above 60 years.
2. The rank analysis is computed to understand the
hindrances, which affecting reading habit among the
community. It is observed that, geographical hardship
is the prime factor followed by lack of time, lack of
interest, internet connectivity and so on. All this
factors either hiders the reading habit or de-