March/April 2022

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GLAMPSITES What are you most proud of? Seeing all our ideas come together and seeing our guests loving their experience. How did you work out your brand and how do you publicise yourself? We have a great marketing company called Peaky Digital that helped brand us, created our website and does all our social media posts. We use Supercontrol for our booking platform and a lot of work has gone into looking where to advertise ourselves and finding the right platforms as we are more top end. We are with Canopy & Stars, Coolstays, Cool Places and The Wanderlist. How would you describe your ethos and unique selling point? Unique, luxury accommodation with all the home comforts in the middle of a field offering beautiful views. How did you choose your interior decoration? I chose the décor myself and had bespoke sofas made. What challenges have you faced? Research is a big factor, which takes a lot of time. From the research we then took what we liked/wanted, added fresh ideas and put together our business profile. What are your plans for next season? Our plan is to try and re-coup from Covid. We are still feeling it now despite having been booked for the majority of last year, as a lot of those bookings were rebooks from previously cancelled stays. Last “UNIQUE, LUXURY ACCOM- MODATION WITH ALL THE HOME COMFORTS IN THE MIDDLE OF A FIELD OFFERING BEAUTIFUL VIEWS” Christmas, and even this Easter, we had rebooks from people we took payment from well over a year ago. Luckily we did get a little help from the government. Our next phase is to dig a natural swimming lake and potentially add more lodges Describe your average day midseason We have two changeovers per week on a Monday and Friday which are pretty manic. We have a great team of staff that know their jobs inside and out which helps! Our self-check-in policy and trying to think of everything that our guests need makes things very self-sufficient as we don’t live on site. We check the hot tubs every day and do low level maintenance like mowing etc. We hire in our laundry and towels, otherwise I would be washing and ironing constantly. Do you enjoy the business? We both love the business and both of our children want to eventually join us in the venture. What advice could you give to someone coming into the industry? Do a massive amount of research, have a firm idea of what you want to create and get the planners onside at the very beginning. Have a good business plan and be unique! Make sure you run the site; don’t let it run you! DETAILS LODGES Clear Sky www.safaritents.net BOOKINGS Supercontrol www.supercontrol.co.uk DIRECTORY SITES Canopy & Stars www.canopyandstars.co.uk Cool Places www.coolplaces.co.uk Cool Stays www.coolstays.com The Wanderlist www.thewanderlist.uk BRANDING & PR Peaky Digital www.peakydigital.co.uk WOOD BURNING STOVES Welsh Dragon www.welshdragonstoves.co.uk FURNITURE Storm Interiors www.interiorstorm.co.uk DETAILS Birdholme Glamping Birdholme Wood Stanton-on-the-Wolds Nottinghamshire NG12 5BQ www.birdholmeglamping.co.uk 34 WWW.OPENAIRBUSINESS.COM
UK’s Leading Safari Tent Supplier Increased Income - Engineered to Last The Clear Sky approach to building your dream and generating income… We love to stay friends with our clients, from supply to construction we also provide ongoing support, advice and feature some of our unique sites in our case studies, brochures and virtual tours. Featured here is the beautiful Birdholm owned by Peter Hinchley, Dale2Swale owned by Chris Long, Love2Stay owned by Salop Leisure Limited & Clear Sky’s own show tents. We would love to hear from you, contact us or book your free site visit today at The Clock House, Mount Pleasant Farm, Peckham Bush, Kent TN12 5NE Telephone: 0333 241 2660 Email: sales@safaritents.net safaritents.net
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