March/April 2022

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Classified Directory C RE® BAR& EVENTHIRE STYLISH CUSTOMISABLE BAR RENTAL TIMBER INTENT LTD 01297 444416 • mail@timberintent.co.uk • www.timberintent.co.uk tensile fabric structures • standard and bespoke architecture • design • planning DRY HIRE OR FULL SERVICE T: 0845 299 6499 - E: sales@core-barandeventhire.com www.core-barandeventhire.com Advert - small.indd 1 16/04/2021 16:04:43 64 WWW.OPENAIRBUSINESS.COM
PEOPLE Behind the Scenes with… Susie Reid Thomas Behind the scenes with Susie Reid Thomas, founder and creative director of Twilight Trees MY ROLE is incredibly varied which I absolutely love. I am a creative by nature and that’s what makes my heart sing but I am also an inherent entrepreneur (or en‘tree’preneur as we like to call it). Ideas spill out of my brain 24 hours a day (I don’t get to sleep much) but I also live off the thrill of seeing an idea turn into reality. I started Twilight Trees eight years ago and have literally lived and breathed it all the way through – or held my breath as may have been the case over the past couple of years. I am lucky enough that I have been able to build an incredible team of people with such an intricate set of skills and we very much work on an even playing field. We work hard, play hard and are all in this business together. When I first started the business I did so instinctively and nothing much has changed there. I still lead with my heart and I really do think that people bought trees from me at the beginning because they could see my genuine passion for the product. These days we are a bigger team and there is strategy in place but I am fortunate enough to have creative freedom and I genuinely believe in every product that leaves this warehouse. If we don’t love it, we don’t sell it, it’s as simple as that. Twilight Trees started off as LED cherry trees sales but demand quickly grew for rentals. One thing led to the next and before I knew it I had trees stretching the 180 metre length of Mayfair’s Burlington Arcade! That was my ‘pinch me’ moment. We had to create a tree specifically for that project and that’s where our collections began. We now have a huge variety of trees from LEDs to florals, trees with green leaves to trees in metallics. We are huge innovators and have taken great pride in being able to bring a large amount of our production in-house, which is a rarity these days. It also helps us to achieve our sustainability aims which is something we are constantly striving towards. We are a carbon neutral business and are involved with tree planting schemes across the UK and in the Amazon but we are constantly working to better ourselves when it comes to our environmental impact. After seven years working from my spare room, it was with great pride that we were finally able to make the move to our new premises in October 2021. Twilight Trees now occupies a 6,000 square foot unit just outside Winchester. The building is a former cattle shed which, when we took over the lease, had no running water and rough concrete flooring. Being the ‘masters of transformation’ we now have a huge warehouse which includes a workshop area, picking racks and ‘Bentley’ our treasured fork-lift! We have a large communal kitchen which doubles up as a reception area and hotdesking zone. ‘The Boardroom’ is rather beautiful; I wanted it to have a home from home feeling so that we are always reminded of our kitchen table roots. My inspiration was to make it feel like a fun dinner party so the walls are decked out in olive green and the room adorned with palm trees, mirrors and a large table handcrafted from scorched scaffolding boards. The office itself is kitted out with bespoke living walls and inspiration boards and is the perfect space for creativity to thrive alongside the more administrative parts of business. And last but not least, the showroom… We dreamt of a showroom for so long. We have walls for all seasons, an array of
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March/April 2022

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