March/April 2022
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
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GLAMPSITES<br />
PRODUCT SNAPSHOT<br />
Cardross Estate, Sterling<br />
Service: Partnership providing pods<br />
and full business services<br />
Supplier: Further Space,<br />
07761 747212,<br />
simon@furtherspace.co.uk,<br />
www.further.space<br />
Details: Further Space partnered<br />
with Cardross Estate in 2020 to bring<br />
further diversification activities to<br />
the estate. Overlooking Ben Lomond,<br />
the site has six 4-star glamping<br />
accommodation pods. Each pod<br />
sleeps four people and has its own fire<br />
pit and outdoor seating area. Cardross<br />
Estate work with local suppliers to<br />
provide breakfast, BBQ packs and<br />
even sustainable charcoal from a local<br />
social enterprise.<br />
Further Space brings a completely<br />
unique business model to the<br />
glamping market, working with<br />
landowners to create micro-tourism<br />
partnerships. It provides luxury<br />
four berth pods at zero upfront<br />
cost with partners only needing to<br />
invest in their site works. This gives<br />
a significantly lower cost method to<br />
entry, with a far lower financial risk<br />
profile. Full support with site layout,<br />
design, architectural services and the<br />
planning process is also provided.<br />
Once the site is open the entire<br />
customer acquisition process is<br />
managed, including TV, radio, press<br />
and digital/social media advertising. A<br />
booking system, payment processing<br />
and customer service is provided<br />
so landowners only need focus on<br />
customer experience once they arrive<br />
on site.<br />
As a partner you are connecting<br />
with a brand currently building<br />
a network of sites across Ireland<br />
and the UK. Partners benefit from<br />
a level of marketing spend and<br />
promotion that would be difficult<br />
to justify individually and receive<br />
a dedicated relationship manager,<br />
training materials and support for<br />
glamping experts. They also benefit<br />
from a growing base of existing loyal<br />
customers keen to experience more<br />
Further Space glamping in new and<br />
unique locations.<br />
Customer feedback: Alistair Orr-<br />
Ewing, owner of Cardross Estate, said:<br />
“The main challenge for landowners<br />
is that they have the assets but lack<br />
the marketing budget and expertise<br />
to get to scale quickly. We operate the<br />
site but split the capital investment.<br />
Further Space helped with getting<br />
through the planning process, the<br />
design and layout. We don't have to<br />
worry about booking systems and<br />
pre-arrival customer communications,<br />
we just focus on the customer when<br />
they arrive. It means I have more time<br />
to work on the many other projects<br />
across the estate.”<br />
Letting the Unusual<br />
Quality Unearthed - 01348 830922<br />
letting@qualityunearthed.co.uk<br />
www.qualityunearthed.co.uk<br />
Why Choose Quality Unearthed to market your<br />
glampsite? Simple, we've got proven experience in<br />
increasing bookings. Employing Quality Unearthed<br />
gives you immediate access to an existing customer<br />
database and the benefit of our experience in<br />
marketing and administration. This frees up your time<br />
to pursue other projects or concentrate on our site,<br />
accommodation and guests.<br />
There are no costs to join us – all photography,<br />
brochure and marketing costs are included in your<br />
commission fee so you only pay once we get you<br />
bookings. We have a skilled in-house development and<br />
marketing team, allowing us to respond effectively as<br />
digital marketing evolves.<br />
We have over 60 years’ experience in cottage and<br />
glamping holiday letting so get in touch now for a no<br />
obligation consultation. Whatever stage your project is<br />
at, we can advise how best to proceed to maximise your<br />
demand and revenue potential. We specialise in letting<br />
the unusual!<br />
Do you Have a One of a Kind Place?<br />
Unique Hideaways - 01736 230140<br />
hello@uniquehideaways.com<br />
www.uniquehideaways.com<br />
From houseboats docked in private quays to romantic<br />
clifftop cabins with luxurious hot tubs, Unique<br />
Hideaways offers a collection of one-of-a-kind places to<br />
stay in hidden corners across the UK.<br />
The team at Unique Hideaways works with owners to<br />
learn everything about their hideaway. From the initial<br />
idea to the finished piece, and if owners need help from<br />
the very beginning, we are on hand to advise every step<br />
of the way. Most of the hideaways are positioned in the<br />
South West, but Unique Hideaways is now starting to<br />
spread its magic across Wales and is looking to head<br />
further afield.<br />
If you have your own hideaway, a plot of land or even<br />
a vision that you’d like to explore, please get in touch.
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