No. 15 - Its Gran Canaria Magazine

66
NEWS I NOTICIAS Nº 15
Today, Sabina represents the very best in the
world of perfumery, not only due to its strong
personality but also for defending values related
to family, solidarity, the well-being of its
customers and, above all, the well-being of the
team that makes up the company.
It may seem simplistic, but this is where Sabina's
great secret lies: it puts all its weight behind
its family. This is not just because part of
the management team is made up of members
of the Daswani family, but because every
employee who joins the company is made
to feel part of the great Sabina family. In the
words of Lalo Daswani "it is essential that the
team feels at ease. I think they are happy here
because we provide a good atmosphere with
great camaraderie”.
It is a fact: the image of the Sabina Group's establishments
convinces visitors. The elegance,
lighting and decoration invite the customer to
enjoy each of its establishments. This is what
BeautyProf and Selectivo have understood,
and this year they have awarded the perfumery
two top awards.
On 11 May, around a hundred professionals
from the perfumery industry gathered in Madrid
to pay tribute to the winners of the 2022
Perfumery of the Year Awards, two of which
this year went to the Sabina Group: on the one
hand, for the 2022 Best Tourist Perfumery; on
the other, a moving Special Leadership Award
for the 2022 Perfumery and Cosmetics Retailer
of the Year for Lalo Daswani, president of the
Sabina Group.
These two awards are important because they
indicate that the path they are following is appreciated
by the perfumery distributors and
representatives of leading brands, who are the
jurors of the event. When collecting the award
for the 2022 Best Tourist Perfumery of the Year,
Raju Daswani, manager of Sabina, underlined
that "for the Sabina family it is, once again, a
great honour and a source of pride to receive
this award, the result of the efforts of many
people, of our entire team, without whom we
would not be here today. This award helps us
keep improving year after year and we understand
that humility, respect, effort and innovation
are the way forward”.
Right after this, the 2022 Special Perfumery
and Cosmetics Retailer of the Year Award went
to Lalo Daswani, president of Grupo Sabina, in
recognition of his extensive career in the industry,
based on experience, perseverance
and effort to preserve the interests of the selective
market, key factors in such a competitive
industry. After receiving his award, Lalo
Daswani gave an emotional speech of gratitude,
emphasising that "everything I am and
what Sabina is today is down to my family and
my team. Thank you very much for this award”.
Sabina has focused its efforts on aspects that
interconnect with the customer's perception
of its brand. Along these lines, they have been
able to reinforce an image of a conscientious,
committed and trustworthy company. They
take care of every last detail in their points of
sale, their uniforms, their treatment of customers,
their signage and their packaging.
This strategy has been transferred to the online
market through sabina.com, enabling customers
to enjoy a pleasant and unique shopping
experience from home.
Sabina Group,
Winner of the Best Tourist Perfumery and the
Leadership Award of the Year
Perfumería Sabina, a shop specialising in perfumes, was founded back in the early 1970s. More than 40 years later, and in the
words of its president Lalo Daswani, after much "effort, perseverance, enthusiasm and hard work", the Sabina Group has become
a world-renowned brand, a true benchmark in the perfume market, and is rapidly opening new shops in strategic locations in the
Canary Islands, as well as consolidating its online position across Europe.
It should be noted that - probably accelerated
by the pandemic - there has been a change
in the consumer profile. They point out that
"today, consumers are far more knowledgeable
about the product they want to buy and
its benefits. They may come to one of your
shops to try products and then complete the
purchase online from home, or they may simply
come into our shop already knowing firsthand
what they want. That's why we work hard
to ensure that every person who enters one of
our shops, whether physical or digital, has an
unbeatable shopping experience”.
Los ganadores de los Premios Perfumería del Año 2022. Foto de Fran F. Goyos