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EvENt PLaNNEr's GuiDE 2012 - London & Partners

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CASE STudy: Luminous<br />

Client<br />

Prudential Corporation Asia<br />

The event<br />

Prudential Corporation Asia,<br />

Presidents Club 10th Anniversary<br />

– Live it Up in <strong>London</strong> 2011<br />

Requirements<br />

Luminous was tasked with creating the<br />

five-day programme, which was specifically<br />

designed as a ‘thank you’ and incentive<br />

for the corporation’s top achievers. Two<br />

hundred delegates from 10 countries<br />

throughout Asia would travel to <strong>London</strong><br />

to take part in a wide range of activities<br />

and experiences, as well as attending a<br />

half-day company meeting at which Martina<br />

Navratilova was invited to speak.<br />

The itinerary was to include VIP hospitality<br />

services: a welcome reception at a<br />

unique location, pre-organised tours and<br />

experiences around the host city, a gala<br />

event to take place at a grand venue with<br />

local entertainment, and a ‘dine around’<br />

at top restaurants. In addition to that, a<br />

once-in-a-lifetime opportunity was to<br />

be added to signify the special 10th<br />

anniversary programme.<br />

The required accommodation was to be<br />

of 5-star quality and equipped to host a<br />

group that was extremely well travelled<br />

Guests at the Old Royal<br />

Naval College in Greenwich,<br />

venue for Prudential<br />

Corporation Asia’s 10th<br />

Anniversary Dinner<br />

and well versed in providing services to<br />

guests from around Asia.<br />

Event solution<br />

Through a hosted familiarisation trip in<br />

2010, <strong>London</strong> & <strong>Partners</strong> introduced<br />

Luminous to suppliers and venues that<br />

would later become key players in the<br />

programme, including hospitality providers,<br />

a local DMC, and guest hotels The<br />

Langham and The Landmark.<br />

The event kicked off with a half-day<br />

business session and ‘dine around’ at<br />

10 of <strong>London</strong>’s top restaurants and<br />

hotels. The visit was also organised<br />

to coincide with Wimbledon 2011, and<br />

on day 2 the group enjoyed a full-day<br />

VIP hospitality programme at the<br />

tennis tournament.<br />

The final day included a <strong>London</strong> treasure<br />

hunt with time to explore the city’s<br />

world-famous shopping outlets, followed<br />

by a river cruise to the gala dinner<br />

destination, the Old Royal Naval College<br />

in Greenwich, where the guests were<br />

treated to performances by West End<br />

theatre performers.<br />

Why <strong>London</strong>?<br />

<strong>London</strong> was the ideal destination for<br />

the event, providing a combination of<br />

world class hotels and restaurants,<br />

entertainment and professional event<br />

services. Wimbledon provided an iconic<br />

<strong>London</strong> experience to theme the tour<br />

around, as well as access to special guests<br />

and 5-star hospitality that would ensure<br />

the guests truly felt the VIP treatment.<br />

“<strong>London</strong> & <strong>Partners</strong>’ ability to provide<br />

professional support from the<br />

programme’s inception was extremely<br />

helpful, open and honest. It was invaluable<br />

having them as an on-the-ground resource<br />

to answer questions of any nature.”<br />

Luminous<br />

Event Planner’s Guide <strong>2012</strong> 11

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