EvENt PLaNNEr's GuiDE 2012 - London & Partners
EvENt PLaNNEr's GuiDE 2012 - London & Partners
EvENt PLaNNEr's GuiDE 2012 - London & Partners
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CASE STudy: Luminous<br />
Client<br />
Prudential Corporation Asia<br />
The event<br />
Prudential Corporation Asia,<br />
Presidents Club 10th Anniversary<br />
– Live it Up in <strong>London</strong> 2011<br />
Requirements<br />
Luminous was tasked with creating the<br />
five-day programme, which was specifically<br />
designed as a ‘thank you’ and incentive<br />
for the corporation’s top achievers. Two<br />
hundred delegates from 10 countries<br />
throughout Asia would travel to <strong>London</strong><br />
to take part in a wide range of activities<br />
and experiences, as well as attending a<br />
half-day company meeting at which Martina<br />
Navratilova was invited to speak.<br />
The itinerary was to include VIP hospitality<br />
services: a welcome reception at a<br />
unique location, pre-organised tours and<br />
experiences around the host city, a gala<br />
event to take place at a grand venue with<br />
local entertainment, and a ‘dine around’<br />
at top restaurants. In addition to that, a<br />
once-in-a-lifetime opportunity was to<br />
be added to signify the special 10th<br />
anniversary programme.<br />
The required accommodation was to be<br />
of 5-star quality and equipped to host a<br />
group that was extremely well travelled<br />
Guests at the Old Royal<br />
Naval College in Greenwich,<br />
venue for Prudential<br />
Corporation Asia’s 10th<br />
Anniversary Dinner<br />
and well versed in providing services to<br />
guests from around Asia.<br />
Event solution<br />
Through a hosted familiarisation trip in<br />
2010, <strong>London</strong> & <strong>Partners</strong> introduced<br />
Luminous to suppliers and venues that<br />
would later become key players in the<br />
programme, including hospitality providers,<br />
a local DMC, and guest hotels The<br />
Langham and The Landmark.<br />
The event kicked off with a half-day<br />
business session and ‘dine around’ at<br />
10 of <strong>London</strong>’s top restaurants and<br />
hotels. The visit was also organised<br />
to coincide with Wimbledon 2011, and<br />
on day 2 the group enjoyed a full-day<br />
VIP hospitality programme at the<br />
tennis tournament.<br />
The final day included a <strong>London</strong> treasure<br />
hunt with time to explore the city’s<br />
world-famous shopping outlets, followed<br />
by a river cruise to the gala dinner<br />
destination, the Old Royal Naval College<br />
in Greenwich, where the guests were<br />
treated to performances by West End<br />
theatre performers.<br />
Why <strong>London</strong>?<br />
<strong>London</strong> was the ideal destination for<br />
the event, providing a combination of<br />
world class hotels and restaurants,<br />
entertainment and professional event<br />
services. Wimbledon provided an iconic<br />
<strong>London</strong> experience to theme the tour<br />
around, as well as access to special guests<br />
and 5-star hospitality that would ensure<br />
the guests truly felt the VIP treatment.<br />
“<strong>London</strong> & <strong>Partners</strong>’ ability to provide<br />
professional support from the<br />
programme’s inception was extremely<br />
helpful, open and honest. It was invaluable<br />
having them as an on-the-ground resource<br />
to answer questions of any nature.”<br />
Luminous<br />
Event Planner’s Guide <strong>2012</strong> 11