Travel & Hospitality Awards - Europe 2022

Also known as Trentino South-Tyrol, this region borders both Austria and Switzerland. Containing the
Italian Alps as well as sections of the towering Dolomites, it’s a fascinating place that’s packed with
excellent ski resorts, picturesque mountain villages, and impressive fortresses.
ALPINE
PARADISE
TRENTINO-
ALTO ADIGE
Why is it becoming a popular destination?
The simple answer is because it has, until recently, been a bit
overlooked by tourists. Visitors to Northern Italy will usually
travel to Venice or Milan, while ski holidays are more likely to
be booked in nearby Innsbruck or St Moritz.
Travellers in the know are flocking to Trentino thanks to
its incredible alpine scenery, wealth of world-class ski
destinations, and the cultural delights found in the region’s
capital of Trento. You can have an outdoor holiday like no
other here, with mountain biking and hiking trails to rival any
other in Europe – and all without the massive queues.
Even though this is a quieter part of Italy that’s less well known
than Tuscany or Rome, you’ll most probably have heard of
Lake Garda. Boasting a fantastic climate all year round,
picturesque lakeside destinations like Riva Del Garda, and
lake cruises available throughout the day, there’s something
for everyone.
History
The fact that the area has different names depending on
which language you speak tells some of the tale of this
border region. As the gateway to Italy’s northern fertile plains,
this mountainous province has changed hands between
the Romans, the Goths, the Franks, and other tribes that
fought over control of the area. It retains influence from its
neighbouring Austria, while German is still the mother tongue
of some towns and villages. In fact, it’s officially a bilingual
part of Italy.
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