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production to the new facility<br />
that was established on an area<br />
of 40 thousand square meters,<br />
and that they have productions<br />
that are mass production in the<br />
current area of 15 thousand<br />
square meters, which need less<br />
follow-up. Güler expressing that<br />
especially the American market<br />
stands out in export, said that<br />
they made 38 percent of the total<br />
export here last year, and this<br />
rate will increase this year. Osman<br />
Güler stated that they attach<br />
great importance to the American<br />
market, which is a value-added<br />
market, conveyed that they established<br />
a company in the USA<br />
in order to penetrate the market<br />
more. Güler, pointing out that<br />
they produce machines suitable<br />
for Industry 4.0, stated that their<br />
goal is to establish unmanned<br />
production facilities, dark factories<br />
and increase the use of<br />
robots in mattress production facilities.<br />
Osman Güler, pointing out<br />
that there is a demand shrinking<br />
around the world, said “It is a<br />
little more obvious in our sector.<br />
There was also the expectation<br />
of recession. It is because there<br />
was a sudden demand burst<br />
during the pandemic period. I<br />
think the sector will get through<br />
this process with little damage.”<br />
“We made Turkey’s presence felt<br />
in the sector”<br />
Osman Güler, who also serves<br />
as the Chairman of the Board<br />
of the International Mattress<br />
Industry Association (IBIA),<br />
stated that they aim to increase<br />
production from 3 billion dollars<br />
to 4 billion dollars and exports<br />
from 2 billion dollars to 3 billion<br />
dollars by the end of 2023. Güler,<br />
reminding that they held the IBIA<br />
Expo-Bedding Sub-Industry and<br />
Technologies Fair, which is the<br />
first and only fair of its sector in<br />
Turkey, this year in this context,<br />
made the following assessment:<br />
“Visitors from 91 countries came<br />
to the fair where our 120 companies<br />
participated. It was held on<br />
an area of 15 thousand square<br />
meters in the first year. We will<br />
hold a fair on an area of at least<br />
25 thousand square meters with<br />
the participation of more companies<br />
between September 28<br />
and October 1 next year. In fact,<br />
we plan to organize a fair abroad<br />
with fewer companies participating<br />
in the coming period. With<br />
this fair, we showed that Turkey<br />
has a strong presence in this<br />
sector. We need to promote and<br />
explain our country and our sector<br />
in this area faster and better.<br />
We hosted many visitors especially<br />
from America. We became<br />
more prominent than the fairs<br />
around the world with our variety,<br />
quality and price advantage.”<br />
<strong>SleepTech</strong> • <strong>November</strong> - <strong>December</strong><br />
19
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