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Madison Cultural Plan 2011 - City of Madison, Wisconsin

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Conceptual drawing <strong>of</strong><br />

the Lake Center in the<br />

Nolen Centennial <strong>Plan</strong>.<br />

was imagined and developed because <strong>of</strong> the Isthmus area’s uniquely compelling<br />

physical character, framed by lakeshores. The creative sector can become a<br />

leading partner in making <strong>Madison</strong> a center for sustainable watershed<br />

management and the development <strong>of</strong> accessible lakefront facilities, natural<br />

spaces, and activities. It is a natural linkage: the environment that feeds creative<br />

inquiry and work should be sustained by those who daily rely on its inspiration.<br />

Additionally, local lakefronts present significant opportunities for the development<br />

<strong>of</strong> flexible public spaces to support outdoor events, fairs, and festivals; sites for<br />

public art installations; entertainment and dining venues; and gathering spaces for<br />

both the creative community and the general public.<br />

This observation is not new. Several existing plans demonstrate the strength and<br />

consistency <strong>of</strong> public interest in lakefronts as key resources in defining <strong>Madison</strong>’s<br />

identity and establishing a healthy, place-based economy.<br />

For example, the draft recommendations for the Downtown <strong>Plan</strong> call for proposed<br />

paths along both the Lake Mendota and the Lake Monona shorelines and the new<br />

park space on Lake Monona from South Blair Street westward toward Monona<br />

Terrace. It also emphasizes the importance <strong>of</strong> considering lake vistas in<br />

development and proposes a major beautification project along John Nolen Drive.<br />

The Downtown Design Work Group, a working group <strong>of</strong> Downtown <strong>Madison</strong>, Inc.,<br />

contributed significant thinking to the Downtown <strong>Plan</strong> process in their Design<br />

Visions for the Downtown <strong>Plan</strong>, which articulates this key goal: “Celebrate<br />

downtown’s Isthmus location by creating new opportunities to access and interact<br />

with the lakes.”<br />

<strong>Madison</strong> <strong>Cultural</strong> <strong>Plan</strong> Findings<br />

32

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