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Madison Cultural Plan 2011 - City of Madison, Wisconsin

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For the last five years, local capital campaigns have been relatively strong, while<br />

raising operating dollars is more challenging. Local arts and cultural institutions are<br />

frustrated by the lack <strong>of</strong> giving for general operating purposes as opposed to<br />

specific, time-limited projects.<br />

Collaboration among private donors has usually centered around specific capital<br />

campaigns. The Great Performances Fund, which endows resident companies at<br />

the Overture Center, is the most aggressive attempt to create a collaborative arts<br />

funding mechanism in <strong>Madison</strong> to date. The recent capital campaign for the<br />

<strong>Madison</strong> Children’s Museum has set a new standard for engagement with a<br />

younger membership, donor base, and board.<br />

<strong>Madison</strong> has only four highly successful, tested examples <strong>of</strong> public/private funding<br />

structures in the arts and cultural arena: Olbrich Gardens, the <strong>Madison</strong> Public<br />

Library, Monona Terrace and the Alliant Energy Center. As commentators from all<br />

corners <strong>of</strong> the creative sector have indicated, the community needs to increase its<br />

understanding <strong>of</strong> how such partnerships can be effectively structured. The recent<br />

Overture Center structural deliberation is the obvious case in point, but other<br />

examples, including tensions between historical and development interests around<br />

the Edgewater Hotel project, certainly exist.<br />

There are very few examples <strong>of</strong> collaboration among funders around foundational<br />

needs in the arts and cultural community, and little understanding <strong>of</strong> the overall<br />

wellness <strong>of</strong> local institutions. No ongoing programs <strong>of</strong> donor education or<br />

deliberation focus on creative sector issues. See Appendix C and recommendations 6, 53 and 54.<br />

III.D.7.d. THE CITY OF MADISON<br />

The <strong>City</strong> <strong>of</strong> <strong>Madison</strong> is an important creative sector funder; its largest investment, at<br />

about $12 million annually, is the Public Library. Other significant investments<br />

include the Overture Center ($2 million annually); Olbrich Botanical Gardens<br />

(about $1.1 million annually); the Henry Vilas Zoo (about $324,00); and<br />

Neighborhood <strong>Plan</strong>ning, Preservation and Design, which includes the <strong>Madison</strong> Arts<br />

Commission (about $1.1 million annually). A variety <strong>of</strong> other municipal investments<br />

are made via the Parks Department, Police Department Senior Center, Monona<br />

Terrace, and the Mall Concourse.<br />

<strong>Madison</strong> <strong>Cultural</strong> <strong>Plan</strong> Findings<br />

64

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