Madison Cultural Plan 2011 - City of Madison, Wisconsin

Networking
and skill
and market
building
programs
for creative
sector workers
can promote
economic and
health security.
“Patty and Willy;”
Dr. Evermore
In Madison, almost half of artists and creative workers surveyed find their creative
income unsatisfactory. When half the workers in a given sector are unsatisfied with
the remuneration they derive from it, the sector’s workforce is unstable. Helping
create business skills and markets for creative work is critical to sustaining a creative
workforce. The Artist Health Insurance Resource Center, online at
http://www.actorsfund.org/services-and-programs/ahirc is a good place to start.
About a quarter of Madison’s artists and creative workers either worry that their
work is unprotected by any intellectual property mechanism or indicate they do
not understand intellectual property protections. About two-thirds rank sales outlets
and local marketing opportunities “fair” to “weak”. High percentages rely on word
of mouth advertising, and on inexpensive forms of e-marketing, including social
media.
Artists and creative workers value diversity and collaboration within the creative
sector-diversity of cultural tradition, degree of professionalism, discipline, ideas, and
Madison Cultural Plan Findings
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