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Madison Cultural Plan 2011 - City of Madison, Wisconsin

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While many <strong>of</strong> the activities and organizations supported by line items are worthy, it<br />

is important for the Arts Commission to consider all contracts for creative sector<br />

services in the context <strong>of</strong> specific, publicly affirmed priorities.<br />

The city should, however, exempt the Henry Vilas Zoo from competitive application<br />

because its current financial participation is governed by an ongoing partnership<br />

agreement with Dane County, drafted in 1983, when the zoo was transferred from<br />

municipal to county management and control. The agreement calls for the <strong>City</strong> <strong>of</strong><br />

<strong>Madison</strong> and Dane County to split operating costs for the zoo, with the <strong>City</strong> paying<br />

20% and the County paying 80% <strong>of</strong> those costs. That agreement should continue to<br />

be honored.<br />

The city’s role in the Overture Center is changing. Those changes are framed by a<br />

10-year structural agreement between the city and the 201 State Foundation<br />

(signed 12/28/10). The structural agreement creates a mechanism for financial<br />

support that mixes line item support at a fixed amount ($2,000,000 annually<br />

adjusted for inflation based on an agreed upon formula), with a requirement that<br />

the Center submit an annual grant request in the form <strong>of</strong> a draft annual<br />

performance contract. Under this recently agreed upon approach, the amount <strong>of</strong><br />

city participation is fixed, but the performance required under the contract is<br />

annually negotiable.<br />

The terms <strong>of</strong> the Overture agreement and its practicality and equity have been the<br />

subject <strong>of</strong> a broad public debate and the investment <strong>of</strong> considerable thought and<br />

analysis from many quarters. It is too soon to understand exactly how they will fare<br />

over time. It is likely that as experience is gained some changes in expectation will<br />

be addressed in the annual performance contract or even in the redesign <strong>of</strong> the<br />

structural agreement itself. Whatever the case, given that the city will be the<br />

largest single contributor to Overture’s operating budget for the next decade, it is<br />

imperative that the <strong>Madison</strong> Arts Commission be engaged as the primary city<br />

entity for review and evaluation <strong>of</strong> the annual performance contract. The<br />

Commission’s evaluation work should be supported by the Office <strong>of</strong> Finance with<br />

regard to financial performance monitoring.<br />

Similarly, as The Partnership begins to operate, the <strong>Madison</strong> Arts Commission should<br />

be responsible for review and evaluation <strong>of</strong> its performance. See Recommendation 50.<br />

<strong>Madison</strong> <strong>Cultural</strong> <strong>Plan</strong> Findings<br />

66

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