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Customer Information Driven After Sales Service ... - RePub

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3. Inventory Planning & <strong>Information</strong> Enrichment<br />

lower inventory holding costs for this scenario.<br />

Scenario 2 - Large Installed Base<br />

In this section, we present the value of installed base data for a large installed base<br />

scenario. The size of the installed base is 23,885 machines. For various typically<br />

observed cumulative network demand rates (units/week) at IBM, we present the gains of<br />

using installed base information in Figure 3.3. In this comparative analysis, we observe<br />

Costs<br />

2400<br />

2000<br />

1600<br />

1200<br />

800<br />

400<br />

0<br />

257<br />

0.5<br />

unit/week<br />

406 426<br />

1<br />

unit/week<br />

615<br />

Demand / week<br />

5<br />

units/week<br />

10<br />

units/week<br />

Holding Costs for <strong>Customer</strong> <strong>Information</strong> Case Transportation Costs for <strong>Customer</strong> <strong>Information</strong> Case<br />

Holding Costs for No <strong>Customer</strong> <strong>Information</strong> Case Transportation Costs for No <strong>Customer</strong> <strong>Information</strong> Case<br />

Figure 3.3: Comparison between No <strong>Customer</strong> <strong>Information</strong> and <strong>Customer</strong> <strong>Information</strong><br />

Scenario (<strong>Information</strong> Enrichment)<br />

even higher gains (1% to 58%) of using installed base information for various demand<br />

rates. The cost savings primarily occurred due to the combination of lower stock<br />

requirements and reduction of transportation costs in the (installed base) information<br />

enriched scenarios. We should note that our results do not support the argument that<br />

installed base information enrichment will always result in lower transportation costs or<br />

lower inventory costs. Instead, the benefits of installed base information enrichment are<br />

in terms of total costs only. The cost savings are greater at lower demand rates. The<br />

results confirm our earlier argument that the benefits of using installed base information<br />

80<br />

1242<br />

1288<br />

2167<br />

2189

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