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Customer Information Driven After Sales Service ... - RePub

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3.6. Data Quality and its Analysis<br />

in the dataset by following the underlying behavior of the business phenomena.<br />

Scenario 5: Heterogeneously Distributed Accuracy Error - HQ Error<br />

Due to the specific business situation (as outlined in Section 3.6.1), a concentration of<br />

installs is listed at a single location; whereas in reality, these installs are geographically<br />

dispersed at various locations. We formulate this behavior at varying levels of error<br />

intensity and subsequently observe the system behavior at different demand levels. The<br />

test bed parameters are again listed in Appendix - 3A. Figure 3.6 shows the planning<br />

system behavior for this scenario.<br />

Due to the slow moving nature of spare parts demand, 1 unit per week (for the<br />

complete network) is the typically observed demand for such an installed base size. The<br />

10% error case relates to a customer who owns 10% of the total installs. The spare parts<br />

logistics provider has listed all the specific customer’s installs at the company’s head<br />

quarter location. In reality, the machines are dispersed homogeneously throughout the<br />

geographical network at the sub-locations. We observe cost variations from 2.92% to<br />

Percentage Cost Deviation<br />

20%<br />

16%<br />

12%<br />

8%<br />

4%<br />

0%<br />

2.92%<br />

18.09%<br />

12.05%<br />

10% 20% 30%<br />

Error Frequency<br />

Percentage Cost Deviation<br />

20%<br />

16%<br />

12%<br />

8%<br />

4%<br />

0%<br />

2.91%<br />

10.85%<br />

10.85%<br />

10% 20% 30%<br />

Error Frequency<br />

Figure 3.6: Percentage Cost Deviation from Baseline (HQ Error) (Fig. 3.6a (left)<br />

Demand rate = 1 unit/week, Fig. 3.6b (right) Demand rate = 10 units/week)<br />

18.09% approximately for various error cases at 1 unit/week demand (Figure 3.6a). For<br />

the higher demand category (i.e., 10 units/week, Figure 3.6b), the cost deviations are<br />

2.91% to 10.85%. Note that in both of these scenarios; the costs of poor data quality<br />

offset the benefits of using installed base data for some error frequencies (see Section<br />

3.5.2).<br />

87

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