Archeomatica_3_2023

CASE STUDY
SyncHolo: Holograms
in the World of Art
by Paola Rocca, Caterina Rai, Camilla di Giacomo
The use of holograms
in exhibition design
and the new frontier of
inclusive communication
to the public: how
holograms enrich the
cultural experience and
how digital technology
synthesizes the analog
into experiences that
amplify the perception of
art and its meaning.
When introduced to the topic of holograms for the
first time, one's mind may wander to a diverse archive
of pop culture and science fiction, transporting
us to the distant worlds of Star Wars or Star Trek, or to the
advertisements from Back to the Future. At first glance, holograms
appear as nothing more than a fantasy, a glimpse into
a technology seemingly too advanced for our time. However,
enthusiasts know that the era of holograms has begun, and
we are already engaged in an ongoing technological pursuit.
Experts in the field are aware that technology's evolution has
impressively expanded the horizons of hologram applications.
HOLOGRAMS: BACK TO BASICS
Holograms are 3D images achievable through a variety of
technologies that differ in type and use. From holographic
smoke to Pepper's Ghost projectors, which suffer from complex
setup limitations and sensitivity to space and lighting
20 ArcheomaticA N°3 2023