Home Textile Exports Janauary 2024

www.enas.com.tr

www.enas.com.tr

www.guzzi.com.tr

10 HTE
Group Chairman
H.Ferruh ISIK
Starter…
It starts the new year. It pushes the button for new
trends, styles, networks, trade, etc. It is her majesty
Heimtextil Frankfurt. Heimtextil means four days at the
beginning of the year full of textile innovations in the
home textiles industry, trends, sustainable impulses,
material innovations, talk and tour events and a variety of
unique opportunities for your business success.
When we have such an excellent beginning, you can
easily guess what will follow during the year. This is our
tradition for over four decades.
As we did for 43 years, we have prepared a crazy list of
events you will see throughout the year. From Americas
to China, all over Europe, Central Asian Turkic Republics,
Russia and Middle East… What is left over? Almost nothing.
You will see my colleagues organizing the distribution
of our magazines at all corners of the world. This will
automatically promote the Turkish home textile industry
worldwide.
We are now in Frankfurt with this issue of Home Textile
Exports magazine along with other publications of
our group such as Sleep Well, Sleep Tech, Décor and
Furnishing Fabric Fashion and Contract Business (owned
by UTIB) for which we provide content and sell advertisements.
We shipped big parcels containing thousands of 6
different magazines to Lima Logistics’ trucks and received
them at our booth at foyer of 4.1 from where almost all
exhibitors and visitors flow during the show days. If you
kindly stop by our stand, you may see what we are really
doing with abovementioned publications of Istanbul
Magazine Group. You can pick up free copies of any of
these magazines. In fact, we do the same with our total of
30 titles addressing to different industries.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Publisher
Managing Editor
(Responsible)
Advisory Board
Editorial Consultants
Correspondents
Domestic
Advertising Manager
International
Sales Manager
Technical Manager
Art Director
Chief Accountant
Subscription
HEAD OFFICE
İHLAS MEDIA CENTER
Merkez Mah. 29 Ekim Cad.
No:11 Medya Blok Kat:1
Yenibosna / İstanbul / Turkey
Tel: +90 212 454 22 22
Faks: +90 212 454 22 93
www.hometextile.com.tr
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Elke ARORA
Adem SACIN
(adem.sacin@img.com.tr)
+90 505 577 36 42
Omer Faruk GORUN
(omer.gorun@img.com.tr)
Ayca SARIOGLU
(ayca.sarioglu@img.com.tr)
Tel: +90 212 604 5100
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Tolga CAKMAKLI
(tolga.cakmakli@img.com.tr)
Yusuf DEMIRKAZIK
(yusuf.demirkazik@img.com.tr )
Ismail OZCELIK
(ismail.ozcelik@img.com.tr)
BURSA
KONYA
LIAISON OFFICE:
Buttim Plaza A. Blok Kat:4 No:1038
Tel: +90. 224 211 44 50-51
Fax: +90. 224 211 44 81
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Tel: +90. 332 238 10 71
Fax: +90 332 238 01 74
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IHLAS GAZETECILIK A.Ş.
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İhlas Plaza No:11 A/41 Yenibosna
Bahçelievler/ISTANBUL
Tel: 0212 454 30 00

14
EVENTS
HTE
Advanced Excel Applications
Training from DENİB Academy
Within the scope of “Academy
Entrepreneur”, one of the new formations
within the framework of DENİB ACADEMY
activities, the “Advanced Excel Applications”
training program was organized by the trainer
Ömer Bağcı on 23-24 November 2023 at the
Denizli Exporters’ Association Service Building.
In the training program; general excel usage, moving
fast on the document and excel shortcuts,
excel techniques that save time in data entry,
unknown excel features, applying conditional formatting,
validating the input of your data, giving
input conditions to cells with data validation, excel’s
frequently used functions, working with the
solver, using the solver, the topics such as making
pivot table reports, understanding pivot table
logic, formatting pivot tables quickly, working
with pivot table options, combining pivot tables
and making a single table from different tables,
using slicers, managing macros, assigning macros
to buttons and interfering with macro codes were
focused on.
Within the framework of the training activities
that will continue throughout the year within the
DENİB Academy, “Lean Business Simulation”
training will be held on December 07, 2023 within
the scope of “Academy Professional”.
Detailed information about the trainings is available
at www.denib.gov.tr.
January 2024

18
PROFILE
HTE
Toplu Tekstil
opens curtain to new horizons
Meeting special demands and bulk orders with a superior
service approach in curtain strips, tanners, accessories and
roulettes, Toplu Tekstil is getting more strengthened in
export markets
Toplu Tekstil provides
services in
the home textile
sector with the
manufacture of curtain
shirring strips, curtain tanners,
accessories and roulette.
Toplu Tekstil, producing
45 million meters
monthly, exports to many
countries. Toplu Tekstil
Company Representative
Orhan Yıldızcan gave information
about current
product types and current
markets.
Orhan Yildizhan
Chairman of Toplu Tekstil
Can you tell us about the work of
your company, your production and
product groups for the home textile
industry?
Toplu Tekstil, which has become a well-known
brand in the sector, continues to serve in the
home textile sector with the manufacture of curtain
shirring strips, curtain tartans, accessories
and roulette. By making our factory and machine
park suitable for the latest technology, we aim to
carry our name to the top in the sector by getting
stronger, instead of standing still, with our product
range exceeding 600 in various widths from 1 mm
to 200 mm.
What is your monthly production
capacity? How much of your export
sales are covered? What are your
current export markets and your
goals in this area?
Our company has a monthly production capacity
of 45 million meters. 47% of our current sales cover
our export sales. We export to many countries
in Europe, Asia and Africa, especially the countries
affiliated to the Russian Federation. We are working
on reaching more companies abroad and promoting
our products. As a domestic manufacturer,
how do you evaluate our position in the sector,
both at home and abroad? What are your short,
medium and long term goals?
Toplu Tekstil, which has become a well-known
brand in Home Textile, also meets special orders
and demands from various customers with a superior
service approach. Our state-of-the-art machinery
and technical personnel serve customer needs
as soon as possible without compromising our service
quality. In addition, we maintain our cooperation
by supporting our customers’ R&D studies. It
is our priority to keep customer satisfaction warm
by doing customer-oriented studies. We, as Toplu
Tekstil, will continue to make a name for ourselves
in the sector with our branded name.
January 2024

20
EVENTS
HTE
Denizli is on the way to be one
of the driving-forces of
Turkish exports
Press statement by Hüseyin Memişoğlu,
President of Denizli Exporters Association
(DENIB):
November export data was announced. Turkiye’s
exports increased by 5.2 percent to 23 billion dollars.
Denizli exports announced by TIM decreased
by 11.4 percent to 324 million dollars, while exports
recorded by Denizli Exporters’ Association
decreased by 6 percent to 255 million dollars.
When we evaluate Denizli exports on a sectoral
basis, we see that in November, textile-garment
exports decreased by 13 percent to 104 million
dollars, electrical-electronics exports increased by
2 percent to 67 million dollars, iron-non-ferrous
metals exports decreased by 12.4 percent to 40
million dollars, agricultural exports increased by
20 percent to 35 million dollars, and mining exports
increased by 6.5 percent to 21 million dollars.
When our exports by country are analyzed; Our
exports to the UK, which is in the leading position,
decreased by 14.4 percent to 41.5 million
dollars. Our exports to Germany, which followed,
decreased by 4.5 percent to 33.5 million dollars,
while our exports to the USA decreased by 25.3
percent to 24.5 million dollars. In the January-
November period, the total number of countries
exported from Denizli was 185. The increases in
exports to Tunisia, Ireland, Greece and Libya in
November drew attention.
More overseas programs, more
exports and more exporters in 2024
According to November manufacturing PMI data,
production, new orders, purchasing activities and
employment decreased more markedly in Turkiye
compared to the previous month. The headline
PMI, which was 48.4 in October, was measured as
47.2 in November. Thus, the manufacturing PMI
was below the threshold for the fifth time in a row.
Of course, this situation also affected Denizli’s exports
in 2023. Another one of the most important
factors in the change in exports is the base effect
of last year.
As Denizli Exporters Association, we are completing
2023 with nearly 20 overseas marketing programs
in order to keep our ties with buyers tight
for sustainable exports, which is our main goal.
In January 2024, we are preparing for Heimtextil
2024, which will be held in Frankfurt, Germany.
We will continue our efforts to increase our contribution
to the economy of our province and our
country, to make our exports sustainable, to reach
more buyers in international markets, and while
doing these, we will never compromise our understanding
of quality.
January 2024

24
HTE
PROFILE
İsa Textile grows
with exports
Isa Textile strives to provide the best service
to its customers by constantly following upto-date
technology, design and international
fashion with R&D and innovation studies and
combining sustainable development conditions
with quality standards
İsa Textile has been in the home textile since
1980. By producing mainly cotton fabrics and
polyester fabrics for curtains, the company
serves its customers with ready-to-use home textile
products sewn together with its wholesale fabric
sales, through its patented brands NAPOLYON,
DAVINCI, and HUQQA in many countries of the
world. We conducted an interview with an official
of İsa Textile about their products and operations:
With what kind of products does İsa
Textile serve the sector?
As Isa Textile, we have a product range that can
meet the needs of our industry and respond to
its demands. In addition to our fabrics mainly for
home textile, hotel, hospital, baby-child-adults,
our products such as Ranforce, Poplin, Akfil,
Satin, Pique, Towel Holder, Raw Cloth, Duck
Cloth, Undersheet, Plush, Hasse, Rips, Gabardine
and Muslin fabrics, we provide wholesale service.
In addition, we also serve the end user with our
product range, which we have sewn from these
products and made ready for use.
What are the features of the
products you produce? What are the
most important features that set you
apart from other brands?
As for our feature that distinguishes us from other
companies, we continue to work intensively
to provide the best service to our customers as
wholesale and ready products by constantly following
up-to-date technology, design and international
fashion with R&D and innovation studies
and combining sustainable development conditions
with quality standards. In addition, we ensure
that we are the trendsetting company in the
sector, not following the sector with these works.
January 2024

26
HTE
PROFILE
How can you evaluate the last period
in terms of the sector and the
brand?
As an industry, it is impossible not to be affected
by the situation in the world. However, since our
company and our country are one of the leading,
reliable companies and countries in the sector
and our company has products in every continent,
it cannot be said that we have too much
difficulty in finding a market. However, while this
makes us proud, it also puts a great burden on
us. Being aware of this, we continue our work
without stopping.
How was the year 2023 from the
standpoint of exports? Which
countries and regions do you export
to? Are there new target markets?
If we consider the exports in 2023, we are pleased
that despite the wars and economic crises, we recorded
a growth as the country and our company.
Of course, we need to increase more. We are trying
to do our best in this regard. We mainly produce
products for export. Currently, our export
sales to over 40 countries continue. Our goal is to
sell products to more countries and new markets
and to increase the exports of our country and
our own company to the highest levels.
January 2024

30
HTE
PROFILE
Decoration is an art with
Guzzi brand of Şah Metal
Founded in 2000 by the Mustafa and Ismail
Gocer brothers in a small workshop of 30
m2, Şah Metal, adopted ‘quality’ as an absolute
must and from the very beginning, aimed at
becoming a prestigious company that leads the
sector. We asked the details of their journey to
Mustaga Gocer, proprietor of the company.
Could you briefly introduce your
company?
Şah Metal continued its activities as an individual
company before 2003, and it is a company that
we established as a limited company in 2003 with
my brother İsmail Göçer. The registered trademark
of our company is Guzzi.
Guzzi is a brand that has been the pioneer of
many deep-rooted innovations in the sector and
has realized quality productions unique to its design
by enriching our production, which was established
to hang and connect the curtains to the
sides, with roller blind accessories.
What is in your product portfolio and
what are the prominent factors in
these products? What kind of studies
do you have on product development
and R&D?
We can summarize our product portfolio as rustic,
renso, arm ties, braçol curtains, chain curtain
types, roller blinds and accessories used for hanging
curtains and connecting them to the sides.
As the prominent factor, the designs calculated
from the assembly system to its posture in the
January 2024

31
space are combined with quality productions. Of
course, brainstorming with our dealers is very
important in product development, and then the
fairs we attend or visit in the international arena
provide us with serious feedback.
Our team working on R&D is growing every day.
We are confident that we will again raise the bar
that we constantly raise in the sector.
What makes you superior to your
competitors?
We know which stages the products will go
through from the design stage to the application
area. We produce flawless and stylish products.
We can be a very good solution partner for our
dealers in their special works.
Can you give details about your
exports? What would you like to
say about your current and target
markets, foreign promotion, fair
participation etc. strategies?
Although our general market is domestic, we export
to various countries, of course, we would like
our exports to be more than the local market. In
order to realize this, our overseas marketing team
is working with international fair participation.
Are there any issues or topics
you would like to emphasize in
particular?
I believe that the proliferation of innovative productive
companies will add serious color to the
sector. I hope that such companies will exist.
Are there any investments planned in
the short, medium and long term?
Investment plans have to be continuous. Of
course, although the dates are not certain, the
periods may be at different times. However, we
continue to work on some product groups that we
feel are lacking in the sector.

34
PROFILE
HTE
ÖZKYA comes with premium
quality at competitive
conditions
Özkayaogulları, which is a company
operating in the home textile industry,
is dedicated to produce its innovative
curtains and fabrics with the latest
model weaving machinery.
Özkayaoğulları is a family business established
in 1990 to operate in the construction
industry. Later the company stepped
into the textile sector in 2004 by Yılmaz ÖZKYA.
Producing competitive home textile products under
its respectful brand of Özper, the company
has been continuing to develop its production
and activities.
Total production area of the factory is 12000
square meters where an annual capacity of 1
million meters of fabrics is produced. The plant
is equipped with the latest model weaving machinery
to respond to customer demands more
quickly. The company attaches extra importance
on quality as well. Another factor which
Özkayaoğulları prioritizes is innovation. Thanks
to its R&D team the company produces highest
quality level of innovative curtains and fabrics.
Özkayaoğulları has been operating in all areas
of production technology, design and service addressing
to the values
of every culture
and nation.
Recep Kardeş of the company said: “We continue
production with the understanding of ‘If you set
your plans properly the success follows. If you believe
in a discipline, team spirit, love and respect,
the success will definitely follow.’ Our company
team has been working with the highest level of
motivation and determination to provide customer
satisfaction.”
Continuing its production as a fully integrated facility,
Özper aims to increase its export rate and
expand into new countries and markets in 2024.
January 2024

38
HTE
PROFILE
Naza Tekstil; outstanding in
quality, competitive in price
Having Pera, Venessa and Alize brands with
excellent success stories in production
and exports, Naza Tekstil is a fast-growing
company especially in exports, offers excellent
products in the home textile industry. We asked
the factor behind their success to Mustafa Naza,
proprietor of the company:
Could you briefly introduce yourself
and your company?
I am the third-generation representative of our
company Tuna Naza. My grandfather Abdullah
Naza came to Istanbul from our town Kızılcabölük,
where weaving has been done for centuries in
Denizli, and opened a store in Sümbüllü Han
on Çakmakçılar hill in order to sell the goods
produced in the town. Later, my father laid the
foundations of fabrication production in 1996. In
2006, he built a factory for the home textile products
we currently do. And since then, we have
been selling products that we produce entirely
ourselves.
What is in your product portfolio and
what are the prominent factors in
these products? What kind of studies
do you have on product development
and R&D?
Our product portfolio includes wide range of diffirent
quality of dyed and printed fabrics for duvet
covers, quilts and sheets. We produce both duvet
cover sets and quilts from the fabrics we manufacture.
January 2024

40
HTE
PROFILE
What makes you superior to your
competitors?
Standard in product quality, continuity, production
discipline, best for our interlocutors during
the commercial process; to provide high benefit
are the factors we are specialized in. In short, on
the basis of efficiency, we manage to produce the
right goods at the right price, in the highest quantity.
What is important to us is the satisfaction of
our interlocutors.
Are there any investments planned in
the short, medium and long term?
We can think of our investments as renewing our
machinery park and keeping it up to date with
the necessities of our profession and keeping up
with technology as much as possible. We aim to
follow the requirements of technology in the coming
period and constantly renew our machinery
park with the highest and newest technology. We
invest in our own business with the money we
earn from our profession, without shifting it to
any other sector, and try to keep our technology
as high as we can.
Can you give details about your
exports? What would you like to
say about your current and target
markets, foreign promotion, fair
participation etc. strategies?
In the most recent period of 20 years, we have exported
to the nearby geography, the Balkan countries,
the Caucasus and the eastern bloc countries.
Recently, we have been exporting to North
African countries. We have been participating in
international and local fairs for several years, the
main one being HomeTex in Istanbul. I think that
there is a gap in exports in this conjuncture in the
world, especially since Turkey always has readymade
products and the surplus scales are not as
large as before. We want to focus on exports as
much as we can and make the maximum contribution
to our country.
January 2024

46
PROFILE
HTE
Matt Fabrics offers trendy and
fashionable products to the
decoration world
On the way it started with the motto of ‘from yarn to art’,
Matt Fabrics have already gained great appreciation of sector
professionals in the leading fairs. It has took place in the
Istanbul Furniture Fair, which is a world fair, and is ready to
make a good show at Hometex to realize its targets one by one
Established by
Ibrahim Kulah
in Inegol district
of Bursa in
2022, the success
story of the company
dates back to
2011. As an experienced
industrialist,
Ibrahim Kulah first
worked in marketing,
accounting and
Ibrahim Kulah
manufacturing departments in the furniture
industry. In 2016, he started working in the
textile business until 2020 when he established
a textile company with a partner under
the brand name Pino. The young Pino
has had a fame in many provinces of Turkiye
thanks to the initiations and progresses the
company managed.
Ibrahim Kulah established his new brand
Matt Fabrics in 2022 as a sole owner of
the brand. Matt Fabrics has an aim to be a
world brand with its collections and quality.
Kulah says, “On this way which we started
with the motto of ‘from yarn to art’, our products
have already gained great appreciation
of sector professionals in the leading fairs
of our country. After we took place in the
Istanbul Furniture Fair, which is a world fair
we are now ready to participate in Hometex
fair to reach of 2023 targets one by one to
accomplish export success, which is the
main goal of Matt Fabrics company. Our innovative
ideas also show the importance of
digital marketing. With the software we have
made for this, all our products have been
scanned and it visually presents the effect
on the product with the dressing program. As
Matt Fabrics, our goal is to become a brand
that develops more every year and contributes
more to our country every day, with
quality products suitable for current fashion
and with our professional colleagues.”
January 2024

50
PROFILE
HTE
Raifogullari Tekstil,
a respectful home textile
The company takes firm steps forward in
the home textile industry and increases its
towel and fabric processing capacity day by
day. Raifogulları has a leading position among
the country’s towel and bed linen exporters.
Raifogullari Tekstil exports their products mainly
to Russia, Ukraine, Moldova, Italy, Germany,
Romania and Morocco.
supplier
The company offers a wide range of products
including fashionable and high-end towels and
bed linens
Our activity started on textile and food business in
1995. We have currently been continuing our production
in our new factory of 20,000sqm outdoor
area. Having different quality certificates from respectful
organizations, our firm has different departments
such as planning, cutting, sewing and
shipping. Using the most up-to-date technologies
we have been responding the demands of our
customers with most reliable and high standard
quality home textile products.
Operating in the home textile industry with a wide
range of products Raifogullari Textile has a remarkable
success story. We asked the details of
the story to Memet Zahir Celik, chairman of the
board of the company:
Please introduce your company to
our readers in brief.
What does your product portfolio
include?
Our main production groups are fabrics, weaving,
towels, bathrobes, bed linen, pillows and disposable
medical products.
What can you say about your
customer satisfaction policy?
It is our main principle. Aiming at maximum customer
satisfaction we offer quality products of
serial production. This is the main reason why we
render services to world famous brands.
January 2024

52
PROFILE
HTE
What are your
main goals?
We will stand and keep
our position in the
world textile arena.
We will contribute
to the national economy
and we will provide more
employment. We also have textile
machinery manufacturing supported by
Tubitak. These machines include full-automatic
towel length sewing machine, full-automatic towel
length cutting machine, full-automatic towel
cross cutting machine, full-automatic fabric overlock
length sewing machine, full-automatic fabric
cross cutting machine, and full-automatic sheet
4-side sewing machine. Furthermore, we want to
export %30 of our products.
Anything you would like especially to
highlight?
Our country has been exporting to many countries
of the world and Türkiye is number one supplier
of Europe in this sector. Thanks to our experienced
team and dedication to our business,
we offer our products at competitive conditions.
January 2024

www
www.isatekstil.com.tr

56
PROFILE
HTE
Karagöz Textile excels in private
label production
Serving in the fields of towel, bathrobe and various fabric production
and marketing, Karagöz Textile’s main production items include
all kinds of towel-bathrobe, linen fabric, Ihram fabric and pique
according to customer demands.
Denizli-Based Karagöz Textile is an established
firm undertaking production and
selling circles in a professional manner.
Starting from yarn supply the company carries out
all processes up to the weaving, dyeing, cutting,
sewing, packaging and shipping. We conducted
an exclusive interview with Mustafa Karagöz, proprietor
of Karagöz Textile.
Could you briefly introduce yourself
and your company?
I am Mustafa Karagöz, the owner of KARAGOZ
TEXTILE company. I was born in February 2,
1980. I f we talk about my background story; I
graduated the Textile Engineering Department of
Pamukkale University in DENİZLİ and worked as a
manager at important companies for a certain period
of time. Based on my knowledge and experience,
I decided to start my own business. Karagöz
Textile was established in Denizli in 2000, and it
operates in a closed area of 3000m².
In our productions, we offer a wide range of
high-quality products that suit the interests and
needs of our customers. Karagoz Textile, carries
out the shipment of textile products starting from
the supply of yarn, after carrying out the weaving
and dyeing processes and by doing confection
operation.
What is in your product portfolio and
what are the prominent factors in
these products? What kind of studies
do you have on product development
and R&D?
Our main manufacturing items are; production
of various towels, bathrobes and bed linens, bed
sheet fabric production and pique production. In
addition, we produce in huge quantities of ihram
for the foreign market.
January 2024

58
HTE
PROFILE
What makes you superior to your
competitors?
In Turkiye, in the textile industry every company
strives to be the best within itself and Works to
achieve their goal. If we talk about the distinctive
features that distinguish us from other companies;
• Our experience and knowledge
• Fast delivery on large orders
• Ability of problems solving
• Fast and definitive solution in product supply.
Are there any investments planned in
the short, medium and long term?
Firstly, in our short-term plans; we want to increase
export intelligence, more, and to increase
number of towel production and looms. When
we came our long terms plans; to branding and
giving dealerships in the product groups in which
we produce bedding and fabric. And of course, to
increase the volume of products, annually.
Can you give details about your
exports? What would you like to
say about your current and target
markets, foreign promotion,
participation in fairs, etc. strategies?
If we talk about the fairs, we participated Heim
Textile fair in many times, but unfortunately, after
Covid 19, we were unable to participates. After
this term, we are going to Heim Textile fair and
we are working for this direction. In addition, we
have German website ‘’ www.frottierhersteller.
de’’ as well as www.karagoztextile.com .
Are there any topics or issues
you would like to emphasize in
particular?
Finally, I can add that ‘Always follow the newest’
is our company motto ans as KARAGOZ TEXTILE;
we strive to be best in the sector. We are proud to
represent Turkiye in textile industry.
The majority of our exports are to European countries,
partially, the Aslan countries are included.
In our aims are to increase the hotel textile products
in Balkans countries and to increase volume
of export especially England market.
January 2024

64
PROFILE
HTE
Zeyd Tekstil offers excellent
water-proof mattress protectors,
home textiles and more
The textile journey of Zeyd Tekstil company
started in the 90s, when it was established
by using the knowledge and experience the
founding brothers Hidayet, Ali and Sakin gained
by working in the leading companies of the weaving
and ready-made clothing sector in European
countries (Netherlands and Belgium). They founded
Zeyd Tekstil in 2008 with the aim of manufacturing
water-proof mattress protector types and
home textile products. We got more info from
Sakin Yalçın, CEO of the company in an interview
he granted to our magazine:
Can you briefly introduce yourself
and your company?
I am Sakin Yalçın. Along with my brothers Hidayet
and Ali Yalçın, we founded Zeyd Tekstil in the
1990s. Starting with great enthusiasm and determination,
our textile journey led us to become
one of the leading companies in the weaving and
knitting sector. We have expanded our reach not
only within our country but also in European countries
(Netherlands and Belgium), broadening our
product range and scope of work. Leveraging the
knowledge and expertise we gained in the industry,
we began manufacturing waterproof mattress
protectors and related home textile products in
2008. Our company continues to approach each
new day with the same excitement as the first.
Together with our employees, we continually
strive to find ways to improve and provide the
best possible contributions to people’s comfort
in their daily lives. This is our mission, and we will
continue to take steps in pursuit of it.
What products do you have in your
portfolio, and what are the standout
factors in these products? What kind
of research and development (R&D)
efforts do you have?
In our product portfolio, we offer waterproof mattress
protectors, bedding sets including blankets
and quilts, as well as pillows, as part of our bedding
product line. Additionally, we manufacture
products for towels and kitchen textiles.
Regarding product development, we engage in
discussions and consultations with textile engineers.
We conduct experiments with expert
professionals before introducing our products to
the public. With every experiment and each step
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PROFILE
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At Zeyd Tekstil, our top priority has always been
people and their comfort. To achieve greater
success, we believe in understanding our competitors
better and differentiating ourselves from
them. We consistently expand our scope of operations,
always striving for something new and
better with each new period, without falling into
repetition. We add value to ourselves and, as a
more professional company, we know that by
putting people at the center, we will naturally stay
one step ahead of our competitors. This innovative
and team-oriented spirit is the fundamental
key to our ongoing success and productivity.
Our high-quality, fast, and flexible production
processes keep us on course and bring us closer
to our goals. Of course, we are a company that
is not afraid to self-critique, openly discussing
our strengths and weaknesses, which ultimately
leads us to improve. This characteristic drives us
towards the happiness of our customers. In the
textile industry, we always see the big picture,
think big, and establish ourselves in the areas
where people can be most comfortable in their
homes. In addition, the training programs we invest
in and the certifications we obtain as a result
are other distinguishing factors that set us apart.
Do you have any investments
planned for the short, medium, and
long term?
we take, our aim is to satisfy our customers. We
believe that our customers are like a big family
to us, and if this wonderful family is happy with
our products and continually says “it’s great,”
then we are motivated to take new steps with
even greater aspirations. After every experiment,
we set the goal of presenting people with products
that are of higher quality than yesterday and
more unique than tomorrow. To provide some
examples, our product focus includes items with
cooling properties, anti-bacterial features, high
breathability, waterproof capabilities, and products
that enhance sleep quality. In this regard, we
are conducting serious R&D work.
We understand that achieving a medium-term
goal requires a series of short-term goals to come
together. Additionally, many medium-term goals
need to align to reach your ultimate long-term objective.
Our primary short-term goal is to deliver
fast and high-quality products to people. In the
medium term, our goal is to maintain this professional
flow and open our doors to innovation as
a company that places people at its core. In the
long term, we have a project in mind, but I would
like to provide more detailed information on this
subject after obtaining the necessary patents. The
What are the features that set you
apart from your competitors?
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PROFILE
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aim will always be high-quality and people-centric
investments.
Can you provide details about your
exports, including your current
and target markets, international
promotion, participation in trade
fairs, and other strategies?
We embarked on this journey not only to establish
ourselves in our own country but also
to make our presence known in all European
countries, familiarizing people with our products.
Within this framework, we export to all European
countries. Being a link in the foreign trade chain,
both for our company and for our country, fills
us with pride. Our goals are constantly expanding
with new objectives. We aim not only to stay in
Europe but also to make ourselves known in the
United States, Middle Eastern countries, Africa,
and Asia, bringing these essential human needs
of high quality to people of all nations. For all
markets, we prepare high-quality and high-tech
mattress protectors and other textile products at
their best. This goal is challenging, but success
comes from embracing challenges. The human
mind is like fertile soil where seeds are constantly
planted, and our seeds are the newest projects
and goals, the most innovative steps. The world
is as we dream it. Dream a new dream and envision
a new world... a global market where we are
also present in our dreams.
Is there anything specific you would
like to emphasize?
As I mentioned before, our priority is people.
We are always focused on how to make people
feel most comfortable and expand their comfort
zone. In line with these thoughts, we consistently
engage in innovative and robust efforts and
continually take steps forward. We participate in
various national and international fairs, including
specialized ones. Each fair adds new colors to our
palette and new experiences to our expertise. In
the field of technical textiles, we aim to improve
ourselves and aspire to be one of the leading
brands in the world.
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PROFILE
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Full support for domestic
and national technology from
BAŞTEKS
Founded by Abdurrahman Gönüllü, BAŞTEKS,
in line with its innovative, corporate, reliable,
high quality and fast production approach,
takes successful steps with its projects
and investments for the future in the light of its
experience of more than 25 years and makes very
important contributions to the textile machinery
sector of our country with its support for domestic
and national R&D studies.
Başteks, which is located in Başmakçı District
of Afyonkarahisar, on a closed area of 12.000
m2 and an open area of 15.000 m2, serves its
domestic and foreign customers with a daily capacity
of 25 tons and 150 employees, including
the production of home textile products as well
as reactive and indanthrene dyeing and finishing
processes in textile products (towels, bathrobes,
pique fabrics).
Abdurrahman Gönüllü, General Manager of
Başteks Tekstil, stated that one of the most important
factors in their product quality is their
continuous development policy and that they
adapt the latest technologies they closely follow
to their production with R&D oriented studies.
Abdurrahman Gönüllü emphasized that while
closely following all technological developments,
they especially care about supporting domestic
and innovative projects in line with the company
principles and said that they carried out a long
term and comprehensive R&D study together
with ENTEMA, one of the leading domestic machinery
manufacturers. In this innovation process
where environmentally friendly targets were prioritized,
the operating parameters of SWELLSOFT,
which works with an internationally patented
principle that is completely different from other
conventional continuous tambler machines, were
developed.
As a result of the joint efforts of Entema and
Başteks, in addition to the improved process
quality, the environment has been better protected
and the national economy has been contributed
to thanks to the significant savings in
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75
electricity and heat energy, while working health
has also been improved thanks to the reduced
noise level. Stating that different results can be
achieved in different textile products with the advantages
provided by this new technology in the
future, Abdurrahman Gönüllü added that they will
continue to contribute to the Turkish textile and
textile machinery sectors with R&D studies.
Emphasizing the importance of the total support
given to the project by Başteks managers and
technical staff, Entema manager Ömer GÖKCAN
stated that they are grateful to everyone who contributed
to this level reached together.
process temperatures without fracture, abrasion
and inhomogeneous surface appearance. Ömer
Gökcan stated that as additional gains, the waste
in textile products processed with SWELLSOFT is
significantly reduced and the Martindale friction
resistance test values are far above the results of
other conventional machines and that they will
continue their R&D studies with innovative projects
in the coming periods.
The extraordinary results obtained with the patented
technology used in the machine, which
is produced in international standards, provide
new possibilities for finishing textile products.
SWELLSOFT open width continuous fabric effect
and drying machine in the textile industry,
a wide range of products such as towels, velvet,
home wear, outerwear, upholstery, home textiles,
plush, blankets, carpets can be produced up to
working width of 5 mt according to the needs.
Processes carried out in two or three steps with
conventional machines can be completed in
one go with this innovative machine. Developed
with the support of TUBITAK (Scientific and
Technological Research Council of Turkiye),
SWELLSOFT’s different principles from other
conventional machines, enable the fabric to be
processed in a tension-controlled, unidirectional
and most importantly, 100% open width form
without any accumulation in the cabin, making
it possible to process the fabrics even at high

78
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TRENDS
“Embracing
optimism: A
colorful shift
in design and
sustainability
amidst turmoil”
by Milou Ket
Famous
Dutch trend
forecaster
Milou Ket
looks at the
interior design
from a wider
perspective
and comments
on the future
trends by
blending
all related issues for
comforting spaces. Ket
reads the influences
better and offers
excellent suggestions for
design talents.
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In these times of turmoil that are defined by
disruption in the supply chain, war, inflation,
climate, and energy crisis, we have a strong
need for optimism. A shift in the use of color
is evident. We speak about the power of color.
Many companies are taking their responsibility as
to sustainability issues, many alternative materials
are available, derived from natural waste. Or
they recycle. We need to make more conscious
choices in production, consuming and our way of
life. In the interior, shapes have become rounder
and curvier. Texture and imperfections, tactility,
warmer and earthy colors are important. Rib structures
add interest. Sometimes archaic shapes and
primitive materials are used to oppose minimal
and clean shapes. There are many whimsical rugs
in phantasy shapes. We see much small furniture
for versatility such as hockers.

80
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TRENDS
YELLOW + OCHER 1.7
1. TEXTURE & IMPERFECTION
The first theme “Texture and Imperfection” has
been given a warmer look. That is not only caused
by the colors, but also by the textures and materials.
Especially textiles play an important role to
obtain that warmer effect. Think of curtains, wall
hangings and rugs, and other textiles
such as bouclé, chenille, and
other textured effects. Also curves,
irregular and rounded shapes such
as circles and arches attribute to this
friendlier, welcoming, and soothing
atmosphere. Acoustic products,
often executed in felt, have gained
importance.
Carpets show whimsical shapes
and opposition in materials and the
height of the tufting. We will see
the application of stone, petrified
wood, and composites, often with
a rib structure. Sometimes we see
almost archaic primitive shapes in
small furniture, but also in decorative
products such as wall art and
WARM BEIGE 1.3
vases, often executed in stone, clay or similar materials.
Walls are painted in chalk-like materials
for slight irregularities and imperfection. Furniture
should be versatile, to adapt to different situations.
Gold and similar metallics are now accepted
in this timeless style direction. And they add to
the warmth.
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TRENDS
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LILAC + PURPLE 2.8
2. GRADIENT PASTELS
In the second theme “Gradient Pastels” we have
two color cards: one with chalky pastels, the other
with brighter pastels. This is an uncomplicated
style direction where these color ranges are
mixed with each other, and with even brighter
and darker ones. Paint is used as a decorative
tool and is executed as color blocking in planes
and circles. We also see this
GREENS + PINKS 2.7
translated into wallcoverings. The materials are
often manmade, such as glass, resin, polyester,
Perspex etc. Gradients and transparencies play
an important role. Also, here curvy, and rounded
shapes show up. Marbled surfaces and spots and
stains together with aquarelle effects are important
as prints. We also see flower prints, as well as
geometric patterns. Iridescence also plays a role.
Artificial Intelligence methods of rendering are
applied to present ideas and make it hard to distinguish
between real and
fake. The play with light and
color is shown in architecture
and products with led’s,
to change the atmosphere
with color. Projections serve
the same goal. There is also
a combination of matte and
shine, of opaque and transparency,
hard and soft. Rib
structures and bubbles add
interest to the surface of
products and furniture. 3-D
printed product belongs
now to our daily reality.
These pastels can be used
among themselves, but also
as an accent color in the
first style direction “Texture
& Perfection”.
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TRENDS
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HANDMADE & CRAFTED 3.2
3. CROSS-CULTURAL EXPRESSIONS
In the third style direction “Cross-cultural
Expressions”, we see examples from different cultural
backgrounds, mixed with more creativity and
freedom than before. A Bohemian interior is the
result. These ethnic handcrafted products are executed
mostly in warm colors, but also in brighter
colors for self-expression, as an outburst of color
and texture. However, the influence from Africa,
especially Morocco is still very
important. We see that translated
into natural materials and neutral
colors such as reed, rattan, wood
techniques such as ikat, tie and dye, and shibori
are applied to obtain an one-of product with
unique characteristics. Indigo blue is a classic in
all it’s different appearances. Old authentic weaving
techniques are valued again. Blue Chinese
porcelain products combine very well with these
all- blue interiors. Also, Oriental tiles, Suzanna’s,
Islamic and cashmere motives are applied in a
colorful mix of opulent decoration.
NATURAL + NEUTRAL 3.1
etc. for lamps and other decorative
products. Especially products
such as braided baskets
and bowls, pottery, handmade
masks, wall hangings with tufting
and macramé are popular.
Fringes, tassels, beads, and pompoms
adorn cushions and throws
with embroideries, tufting and
crewel work. Kilims, patchwork
ideas and recycled materials are
applied on pillows, throws, but
also on hockers. Masks and pictures
of wild animals are popular
decoration pieces. Traditional
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TRENDS
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GEOMETRY + TRANSPARENCY 4.8
4. COLOR EXPLOSION
In these uncertain times we need uplifting, optimistic
colors as an antidote. In this styling direction
“Color Explosion” we see a range of bright,
vibrant colors. Often, they are applied on transparent
grounds, in that way they are less intense.
Or the colors are diluted when they are applied in
water color and marbled prints. The last years we
GREENS, ORANGE + RED 4.7
have seen the influence from Modern Art, but that
has diminished. Sometimes the graphics are still
there, but the contrast is less forceful than in the
combination with black and white. Graphic effects
are evident in stripes and checkerboard prints.
Another way to apply these colors is by executing
parts of a sofa or chair in different colors or applying
color as a multicolor effect. Glass, Plastic,
Perspex, resin and polyester, gradient prints and
transparencies give a contemporary
feel. Here and there
the influence from Bauhaus
and the Memphis movement
is still visible. The whimsical
graphical and geometric carpets
take an important place.
They may be hung on the
wall as well. Curves, circles,
and geometric patterns are
applied in wallcoverings, as
well as in pillows, bedding,
curtains, floors, and wall art.
Effects with light and led’s are
also in demand. The shapes
here too are more rounded,
and less angular. Solar panels
can be printed, we will see
lamps that are chargeable by
the sun. Small furniture is in
demand.
January 2024

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88
TRENDS
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SHADES OF GREEN 5.5
5. DOWN TO EARTH
The fifth styling theme “Down to Earth” is based
on increased urgency on solutions for climate
change and sustainability. Inflation and energy
crisis give an extra impulse to explore different
resources. Designers are working with recycled
materials, but also with renewable materials such
as corn, eucalyptus, banana leaf, coffee grind etc.
Also, algae, pineapple, fungi, bark, milk, and different
materials from for instance
food waste are used. Also, vegan
leather is an important product,
sometimes derived from fruit
waste, and is now commercially
available. Green has become an
important color, we surround ourselves
with quiet greens, or more
vivid green colors, we have green
wallcoverings with foliage, plants,
flora, and fauna. Important are
also the colors of paint for a real
atmospheric effect. Romantic
landscapes are popular, sometimes
with exotic plantations,
with palm tree leaves, or inspired
by southern countries with pine
trees. Exotic animals such as jaguars,
giraffes, tigers, monkeys,
and birds are beloved subjects.
But also, game animals such as pheasants are depicted.
Different dye stuff is used, derived from
natural
sources for a more sustainable result. Wood, rattan,
stone, and clay are some examples of the
used materials. Vintage and second-hand products
are popular. Imperfections make them even
more desirable. Sometimes they are combined
with industrial products for a lived-in look.
EXOTIC LANDSCAPES 5.4
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TRENDS
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GOLD + COPPER 6.5
6. ABUNDANCE & OPULENCE
LUXURIOUS + RICH 6.7
The last styling theme is called “Abundance and
Opulence”. It shows an eclectic style, traditional
but with luxury and glamour. Sometimes it may
have a Bohemian vibe. The colors are deep and
rich. Velvet and chenille are the favourite textile
materials. The walls and wainscoting are often
painted in dark, moody colors. The interiors are
composed of personal objects, antiques, or heirlooms.
Or they may be products from or inspired
by the Curiosity Cabinet, such as stuffed animals,
shells, antique statues, or rare minerals to mention
a few. Vintage and Mid-century furniture is
popular. Sometimes golden accents
are added as well as Art-Deco influences, such as
metallic patterns in wallpaper or the application
of fringes. Matte textures are opposed to shiny
effects as we can see in materials such as crystal,
glass or metallics. Or velvet is
opposed to shiny silk. Luxurious
natural stone materials such as
marble, malachite, and tiger eye
are applied for furniture or on
walls or are sometimes imitated
in wallcoverings. Tiles with a rich
effect make a comeback in the
interior. A more modern result
is obtained with aurora borealis
effects, with gradients and the effect
of oil spills. The possibilities
of rendering interiors in Artificial
Intelligence show up and blur the
borders of real and fake.
Contact: studio@milouket.com
Turkish agent: didem@fabricconcept.com
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PROFILE
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Egem Tekstil
offers competitive natural and
sustainable home textile products
The company has always maintained its place in
the home textile industry with its timeless designs
and quality working styles that transcend seasons
and trends in its journey to highlight the traces of
organic home textiles in all its products.
Ecocotton is the brand name of Egem Tekstil,
one of the leading names in the home textile
industry. The brand has a fame of offering
high-end products with a lot of added values.
We asked the details of the brand to an official of
Ecocotton.
Let’s start with introducing
Ecocotton to our readers. Please
brief the brand with its milestones
and priorities.
Ecocotton started business in 2012 as the first
organic home textile brand of Turkiye. Inspired by
these lands, which were the center of textile civilization
in Laodicea thousands of years ago, it took
the name Ecocotton. We, inspired by the historical
texture of the Aegean and respecting the labor of
the farmer, knowing the value of Aegean cotton,
weaving and knitting our products, we added a
different meaning to each product. We combined
the best craftsmanship with pure and natural materials
to make products that look beautiful and
help people live well. As Ecocotton, we have always
maintained our place in the sector with our
timeless designs and quality working styles that
transcend seasons and trends in our journey to
highlight the traces of organic home textiles in
all our products. Therefore, every product in our
portfolio is our best reference. Bringing natural
and sustainable products to our customers without
leaving ethical and conscious processes will
always continue to be our priority.
Can you tell us about your latest
collections as Egem Tekstil?
We, as Ecocotton, release a collection every year.
This year, we launched our collection, which consists
of bedding, towels, bathrobes and children’s
groups, with an approach that respects the nature,
always considers the comfort of users and
supports their healthy life with its products, consisting
of 100% organic cotton linen and hemp,
as every year. With the launch we made in March,
we had the opportunity to introduce our new
collection to our customers both in Turkey and
abroad. Our highly acclaimed collection has started
sales at our dealers.
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PROFILE
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ready-made clothing. For 11 years, Ecocotton has
added a new excitement to its users in the home
textile industry with its different designs. It has revealed
the differences that no manufacturer has
dared. It will continue to make a difference with
its linen, hemp, kapok and organic cotton products
with different weaving techniques, folded
weaving types, hand embroidery and piece dyeing
techniques, and will continue to contribute to differentiation
in the sector. This perspective is our
excitement. We believe that we have succeeded
in being a trend in this direction and that we are a
pioneer in our sector.
Which countries and regions are your
export targets?
What are the features of these
products? What are the most
important features that set you apart
from other brands?
Our vision has always been to contribute to a
healthy life and to progress by being different,
not what everyone else is doing. In this direction,
we are the only home textile brand in the world
that collects 100% of its collection from organic
and sustainable fibers. We are in an industry that
directly touches the skin. For this reason, we produce
in accordance with GOTS standards, which
contain natural and harmless substances in both
the fiber group and the dyestuff group, and offer
them to our end users.
Ecocotton is a brand of Egem Tekstil. Our main
company has already been exporting to about 30
countries for many years. As Ecocotton, we are
expanding our export target in markets suitable
for the packaged product market by opening a
separate line. Each market is different in style,
size and design. For this reason, our main customers
are Russia and the Turkic Republics, the
Balkans, near Europe and the Arab world, who
like our brand and patterns.
There is a saying we exporters use: “No place is
far.” Therefore, the markets around the world are
one step closer. With our E-COMMERCE team, we
want to increase our exports even more by taking
the necessary steps with our vision of “Ecocotton
should be sold in every country” and taking our
place in the best E-COMMERCE marketplaces of
many countries very soon.
We will make everyone familiar with Ecocotton
one day, with the slogan ‘The place you do not go
does not belong to you.’
While embarking on its journey of branding,
Ecocotton set out in line with a principle: First of
all, to define its own identity, to make designs
that will make its customers feel different, and
to support an ecological life. All the fibers and
accessories we use are made of materials that do
not harm nature. We believe that we distinguish
ourselves from other brands in our sector, with
the principles of respecting the nature and contributing
to the healthy lives of our customers by
producing at world standards in our production
facilities.
What do you think our role is in
setting trends as Türkiye?
The home textile sector is a sector that delivers
fashion to its customers in the best way after
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PROFILE
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Plasmat, stands out with its
experience and quality in
the plastic packaging
Established In 1997 in Istanbul to meet the
needs of PVC plastic packaging, promotion
materials, etc. needs of the companies,
Plasmat follows the technological developments
and strengthens its position in the industry.
Plasmat, which evaluates customer data and develops
easy assembly and time-saving products in
packaging and assembly works that takes long process,
is one of the most preferred brands of customers.
Company owner Ahmet Aydin emphasizes
Plasmat’s vision by saying, “Our product quality,
ability to design for every budget, and most importantly,
customer satisfaction is our priority principle.”
Could you tell us about the
establishment of your company and
the developments while entering the
textile sector?
Plasmat Basim Kartela has been operating since
1997. As a company, we produce presentation
materials to facilitate the marketing activities for
many sectors, mainly in the textile sector. We are
in this sector because the success of a company
is directly proportional to its marketing activities.
Accordingly, we consider presentation materials as
important and reflect our difference by adding our
own perspective to quality.
Can you give information about
your product range and machine
park? What are the features that you
highlight in production as Plasmat?
In our product portfolio, there are various product
groups under the name of cardboard titles, folders,
bags, book cards, pvc-plastic packages, pleat
curtain catalogs and other presentation materials
which are becoming popular recently.
I can say that our product quality, the ability to design
projects for every budget, the most important
January 2024

Can you evaluate your location
in terms of raw materials and
distribution? Where can customers
reach Plasmat?
99
As a company, ninety percent of our raw materials
are of European origin. Our company is located in
Istanbul as a location where we can provide suitable
freight for land and sea transportation.
Our customers can reach us through our social
media accounts and our website as well.
Do you have any social responsibility
activities?
of all is that our priority is customer satisfaction
and that we are ready to serve our customers in
every situation after sales.
Can you give us information about
your production facility?
Our production capacity is high, so we use the latest
system automatic machines that will save time
in our production. We carry out R&D studies to
get the same quality and standard product at every
stage of our production and update our machines
by following new technologies.
What can you say about your design
and R&D teams?
We use 100% recyclable paper and plastic products
in our products. For the year 2020, we are
planning to carry out the social responsibility project
“Not waste but Recycle”.
What is your company’s approach
to social media? In which social
networks do you active as a
company?
The number of social media users is increasing
day by day and it is the popular advertising method
in reaching the masses. It is important for easy
accessibility and we actively use social media as a
company.
Our industry is an area that requires continuous
innovation and high dynamic range. In this direction,
we develop suitable presentation materials as
the product portfolio changes. We visit textile and
technology fairs to follow innovations worldwide.
Which countries do you export and
which do you want to include in your
export network?
We export to many countries from America to
Australia, 90% of our exports goes to European
countries. Our goal is to include Middle East countries
in our export network.
What are the fairs in which you
are attending or intending to
participate?
We participate in all textile fairs both in Turkey and
abroad as exhibitors and visitors. Heimtextil, IMM
Cologne and Hometex fairs are the leading fairs we
intend to attend.

102 HTE
PROFILE
Panayir Textile
innovation and sustainability in
home and contract textiles
Established in 1994 with
a small factory, Panayir
Textile has grown in a
very short time and has become
one of the leaders in the
home textile woven fabric production
sector. Panayir Textile,
which is the production choice
of many brands with its weaving
technologies and product
range, has always preserved
its innovative production style
with the importance it attaches
to R&D studies. Conducting
an exclusive interview with
Muharrem Panayır, general manager of the firm,
we asked the secrets of their success story.
in its first years, stepped into
industrialism by purchasing its
own machines in the following
years. Our company, which
has constantly renewed and increased
its machines over the
years, has reached a capacity
of producing 10 million meters
of fabric annually on the
latest technology air-jet and
rapier weaving machines. Our
company, which produces all
natural and natural / synthetic
blended home / hotel textile
fabrics, also prepares fabrics
for different needs for companies producing outdoor
furniture and textiles.
Could you briefly introduce yourself
and your company?
I was born in Istanbul but I am from Denizli. I finished
primary school, secondary school and high
school in Denizli, where I started to live from the
2nd grade of primary school. I studied textile engineering
at Uludağ University Faculty of Engineering
in Bursa. My interest and curiosity in textiles started
when I went to my father’s workplace and worked
in the summer months during the middle school /
high school years. This interest had a great share
in my choice of vocational education. As soon as
I graduated from university, I started working in
our family company. Our company, which was
established in 1994, entered the sector by producing
fabrics for home textiles. Our company,
which produced its fabrics on contract machines
What is in your product portfolio and
what are the prominent factors in
these products? What kind of studies
do you have on product development
and R&D?
Our company can prepare home/hotel textile products
sewn and packaged for its own brands as well
as fabrics suitable for the needs of its customers.
Apart from these, we have restarted the collection
of home textile products under our “Luoca Patisca”
brand, which we started 12 years ago and then
stopped production for a while. In this process
when we started to prepare products under our
own brand, R&D studies have naturally accelerated.
In this process, which continues by developing
different yarn and weaving types, licensed chemical
processes and sewing and appliqué techniques
that provide extra added value will be developed
and will be frequently used in our products in the
coming period. Our designers, who follow fashion
colors and trends, spend a lot of time on R&D and
we will see the results of these in the products under
our brand in the coming period.
What makes you superior to your
competitors?
The most important elements that make our company
different are our exciting design team who
love their work and aim to put their dreams into ac-
January 2024

103
tion; our young managers who invest in machines
that can produce not basic but differentiated products;
our business team that is firmly committed to
the mission of “reliability”, our vision focused on
our sustainable future and digitalized world.
Are there any investments planned in
the short, medium and long term?
Our company will not make an investment to increase
its weaving production capacity for 2024,
and in the following year, it will renew the machines
that need to be renewed and complete the additional
machinery investments that will increase its
current capacity by 15%. Our company will quickly
make the renewable electricity energy investment,
which it started in 2023 but could not realize due
to the inadequacy of the technical infrastructure of
the distribution company, in its prioritized shortterm
targets and will be in a position to produce all
of the electrical energy we use. Apart from this, our
company aims to grow in the field of e-commerce
and will make serious efforts to take its rightful
place in both national and global markets, and will
quickly complete the employment and technology
infrastructure that we lack in this field. One of
the most important plans of our company, which
makes value-added exports its main goal, will be
to increase its R&D budgets to achieve this goal
faster.
policies has caused serious declines in our company’s
exports. Our market and customer losses
have increased due to the fact that the labor
and energy costs imposed on the industrialists of
our country over our competitors in the Far East
cannot be subsidized. We will be much more aggressive
in reaching our target audience by exhibiting
our products at international fairs, especially
Heimtextil, and supporting them with social media
advertisements, with the awareness that the
most important point where we can compensate
for our losses is to have innovative collections.
Participation in smaller-scale local fairs that we
have not experienced before will also be among
our short-term strategies, and we will cooperate
much more actively with companies that provide
Can you give details about your
exports? What would you like to
say about your current and target
markets, foreign promotion, fair
participation etc. strategies?
The shrinking world trade volume due to increasing
global inflation and tightening monetary

104 HTE
PROFILE
B2B/B2C logistics services that make the world
smaller. African countries and Brazil, which we
think will increase their national income on top of
their potential population and which we anticipate
will have a high interest in our product portfolio,
will be among our target market strategies.
Are there any specific issues or
topics you would like to emphasize
in particular?
There are some issues that I would like to address
to the whole world through Turkey’s most established
magazine. These are the issues that I would
like to address by thinking about our yesterday,
today and tomorrow.
- Let’s know our history well and prepare our young
people to adopt this historical mission
- Let’s not educate our youth for the sake of educating
them. Let’s allow those who have dreams to
pursue them and make a special effort to restore
the dignity of all professions, without exception,
so that they have a profession
- Let us pass on nature to the next generation in
the same way we passed it on to the previous
generation. Let’s never forget that sustainability
depends on a living ecosystem with an inherited
nature and an unchanging climate.
- Let’s use our resources rationally. Instead of fossil
energy sources that harm nature, let us turn
to sustainable energy sources that protect nature.
Let’s make saving a basic philosophy at the top of
our lives, both in private and business life.
- Let us try to be and raise people with good morals.
Let us love the creation. Let good morals,
honesty, respect and justice form the basis of our
relations with each other. Let us never let go of
the threads of justice, good morals, respect, love
and hard work.
- Let us not forget the importance of the family. Let
us know that there is no power that can destroy a
nation of close-knit families.
January 2024

Yaman Dokuma Textile
offers innovative peshtemals, woven
throws, blankets and more…
105
Established in Denizli, a textile hub for especially
hotel and home textiles, Yaman
Dokuma Textile is a woman’s success based
on her passion and dedication. That initiative lady
is Nuray Yaman. We conducted an interview with
Hasan Kaba, general manager of the company
about their operations and the success story they
have gained in a short time.
Could you briefly introduce yourself
and your company?
Yaman Dokuma Textile is a woman-owned company
with more than 10 years of experience. We
have 31 looms focusing on woven and knitted
home textiles. Yaman Dokuma currently exports
to a few countries and we are working tirelessly
to reach every country. We care about employees’
wellbeing and safety; hence we firmly believe in
work and life balance. Our products are sold under
‘Babada’ Home brand.
What do you have in your product
portfolio and what are the prominent
factors in these products?
Our home textiles are supplied in fabrics and
packaged products which includes but are not limited
to Peshtemals, Woven Throws and Blankets,
Muslin product, Spandex sofa covers, Microfiber
towels and cleaning cloths, Wellsoft products. We
have 4-6 weeks lead times from the time an order
is placed. We work with young and experienced innovative
minds to always keep up with trends and
be ahead of our game. We research what consumers
need and work on different strategies to develop
products that will meet our consumers’ needs.
Our R&D team continues to work on
finding new products and improving
existing products
both within its own organization
and in line with
customer demands.
Innovation, Trust, Reliability and Quality. We are
future orientated which makes us to be always
working on improving ourselves and our products.
Shorter lead times and customer-oriented trade.
Do you have plans for new
investments in the short and midruns?
We are making investments into the development
of Babada Home brand so it becomes a World
class brand known in every corner of the world.
Our main goal is to make investments into sustainable
production which includes purchasing new
knitting and weaving machines which fully relies in
green energy, and the use of organic raw materials
and renewable products.
Can you give details about your
exports? What would you like to say
about your current and target
We currently export countries like Georgia, Russia,
Poland, Kenya and USA, and our goal is to export
more countries in Europe, America and Africa. We
have recently started attending International Fairs
held in Turkey and abroad to help us introduce our
products to foreign markets as well develop trust
with our customers. We also use this opportunity
to visit our customers abroad.
Is there anything that you would like
to highlight?
We are always open to customer demands with
positive and solution-oriented approaches, aiming
for high satisfaction, long-term work and improving
ourselves in that direction.
What are the
features that
make you
superior
to your
competitors?
Our values are based on

106 HTE
PROFILE
Enas’ goal is to be at
5 thousand points
Enas, which has been producing in the home
textile industry for many years and currently
exports products to 60 countries, will export to
5,000 points in 4 years.
Köseoğlu family, which has 35 years of experience
in the sector, first introduced
Elizabeth and then Enas brands to the sector.
Underlining that single tulle curtains will be
a trend in 2024, Enas Chairman Hadi Köseoğlu
stated that sufficient fair areas should be brought
to Istanbul as soon as possible. Köseoğlu said
that air cargo transportation should be developed
urgently for exporting companies and gave information
about their plans for the future.
How was the Enas brand
established? Could you tell us about
the work you have done since your
establishment?
We entered the curtain and home textile business
in 1989. We traded entirely in suitcases
until 1998. Then we returned to normal exports.
Meanwhile, we established Elizabeth under the
Köseoğlu Company. We continue to serve with
our Enas brand since 2019.
What kind of
products do you
have? What are
the features of
these products?
In addition to tulle and
thick curtain fabrics,
we also have roller and
zebra curtains. We also
export upholstery fabric
and carpets. Apart from
this, we make wholesale
sales to nearly 60 countries.
We do their R&D
and design work ourselves.
We have products
with features such as fireproof, recyclable,
stain and water repellent. Thanks to our 18 years
of production history and experience, we can
easily respond to every request. Decorative single
tulle products will be trending in 2024. These can
be used both as tulle and as curtains. We had already
made the necessary investments regarding
these products in 2023.
Which countries and regions do you
export to?
We export 90% of our products to 500 points
and 60 countries. We can count the Middle East,
January 2024

107
Europe, South America, Asia, and Russia and
Eastern bloc countries as regions. These export
efforts have been continuing since approximately
1990. Because we think continuity in exports is
important.
What are the goals of the Enas brand
for 2024 and beyond?
In order for Turkey to export massively too many
parts of the world, air transportation needs to develop.
Because we are competing with large manufacturers
such as China, India, Egypt, Iran and
Pakistan. Europe has turned to B2B work, especially
after it started to abandon production, and
they use air transportation effectively while doing
this work. We must solve this problem very quickly.
This is the most important way to strengthen
exporters.
In 2024, we will double our exports from 500
points to 1,000. We aim to increase this number
by 10 times and reach 5,000 points in the next 4
years. This is not difficult to do. There is a large
market. We believe that we can make these plans
on the date we want.
What do you think should be done to
increase exports in this sector?
We have approximately 35 years of experience in
the industry. The biggest shortcomings in Turkey
are the inadequacy of fairgrounds and the underdevelopment
of air cargo transportation. The sales
area of the exhibition center where the Hometex
fair is held is 60,000 m2. We have brands with
only 200-300 thousand m2 production area.
That’s why we need an exhibition center with an
area of at least 250,000 m2.
Apart from this, as exporters, we cannot send
products abroad quickly. We are late in this regard
and we need to improve as soon as possible.

108 HTE
PROFILE
Sierra Linens blends elegance and
quality in home textiles
Nisa Textile is one of the
leading companies operating
in the home textile
industry in Turkiye with its lovely
products under the name Sierra
Linens, which is famous for its
elegant products offering at competitive
conditions. We asked
the details of their operations to
Emine Doğmuş, CEO of Sierra
Textile.
Could you introduce
yourself and your
company to us?
Our company, established in
2011, manages Nisa Boyahane
and Textile, and has been operating
Sierra Linens since 2017.
Located in the Denizli Organized
Industrial Zone, our company offers a wide range
of home textile products. Nisa Textile, one of the
region’s largest yarn dyeing facilities, is fully dedicated
to exports and stands out with the GOTS
organic product certification. Sierra Linens, established
in 2017 to produce home textile products
at world standards, strengthens its brand with up
to 90% export capacity. With the opening of our
first store in Budva, Montenegro, we continue our
investments focused on exports.
What are the features that make you
superior to your competitors?
Key features of our company include: Quality
Products and Innovation: We prioritize
product quality and consistently
offer unique products with
innovative designs. Customer
Satisfaction and Communication:
Our strategies emphasize responding
quickly to customer
requests, maintaining strong communication,
and prioritizing customer
satisfaction.
Logistics and Supply Chain
Management: We aim to increase
customer satisfaction with fast delivery,
accurate order processing,
and effective logistics.
Market Research and Target
Market Strategy: By closely monitoring
market trends, we determine
the right target markets and
work on developing marketing strategies.
Sustainability and Social Responsibility:
Distinguishing our brand from competitors, we
participate in environmentally friendly production
methods and social responsibility projects.
Global Business Partnerships and Networks: To
be effective in the international market, we establish
local business partnerships, creating a strong
business network to better adapt to changing local
market conditions.
What do you have in your product
portfolio? What are the prominent
features of your products?
In terms of product development and R&D, our
company consistently focuses on a comprehensive
R&D program, exploring new materials, production
methods, and design techniques. This
program is developed to keep up with market innovations,
respond quickly to customer demands,
and lead the industry. By considering customer
feedback, we continually improve our products
and remain committed to providing the best
possible experience for our customers. We use
eco-friendly materials and sustainable production
January 2024

methods in our product development and manufacturing
processes. By doing so, we fulfill our
social responsibility by offering environmentally
conscious products to our customers.
109
Product Development and R&D Activities: Our
R&D department consistently conducts studies
on new materials, technologies, and design
trends to keep our product portfolio up to date.
Specifically, our R&D efforts continue in innovative
areas such as antimicrobial fabrics and energy-efficient
textile products.
Do you have any investments
planned for the short, medium, or
long term?
In the short term, we don’t have any immediate
breakthroughs planned. However, in the medium
and long term, our aim is to expand our product
range and extend our visionary perspective to
more distant countries.
Can you provide details about your
exports? What are your current
and target markets? What can you
say about your strategies such as
participation in international trade
fairs for overseas promotion?
Despite the decline in home textile and clothing
exports, we aim to maintain our market share in
exports. Opening branches in the United States,
Germany, Qatar, and Estonia is our primary goal
to achieve our export targets. We hope the fair is
successful for all participants.
Are there any particular topics you’d
like to emphasize?
We place great importance on the quality and durability
of our products. To earn our customers’
trust, we use the finest materials. Customer satisfaction
is paramount to us. We welcome feedback
and enjoy direct communication with our customers.
In our commitment
to preserving
nature, we employ
eco-friendly production
methods, striving
to minimize our
environmental impact
by working with
recyclable materials.
We consistently
track fashion trends
and offer innovative
products through
our R&D efforts. Our
goal is to provide
modern and functional
home textile
products that align
with our customers’
preferences.

110 HTE
PROFILE
Berkay Textile knits yarn
with passion
Berkay Textile is a well-known company operating
in the production of upholstery fabrics consisting
of microfiber, acrylic, polyester, viscose and
cotton yarns. Its new collection was highly appreciated
and appreciated by its customers. We asked the secrets
behind this success and about their other operations to
Ahmet Gören, general manager of the company.
Could you briefly introduce yourself and
your company?
Our company was established in 2003 in Bursa, which
has been one of the centers of the textile industry for a
long time, under modest conditions, similar to the establishment
story of many companies. With the grace of
the Creator and intense efforts, it has grown and developed
continuously. Now, in addition to our wide variety
of weaving options, we also have our own fancy yarn
facility, and we produce according to different demands
of our customers.
What is in your product portfolio and
what are the prominent factors in these
products? What kind of studies do you have
on product development and R&D?
We mostly produce upholstery fabrics. Unlike the
high-volume production and trade format in the Far
East, the fact that we are structured to make smaller
quantities of products that are more suitable for Turkish
conditions, but with features and options, allows us to
stay a little away from some of the current problems.
This relatively stable situation offers us more opportunities
in terms of P&D and R&D. Our structuring and
investments in this area will continue.
What makes you superior to your
competitors?
We really love our work. As such, we are involved in
business processes where necessary. When relevant initiatives
are taken quickly, things become easier.
Are there any investments planned in the
short, medium and long term?
Currently, we have a SPP project established on 47,000
m2 in Kütahya region. Our facility will be commissioned
very soon. It will contribute to reducing our country’s
dependence on foreign energy. Of course, it will have
a positive impact on the environment and undeniable
benefits on the competitiveness of our company. We
also have ongoing investments and structuring within
our company in terms of efficiency and risk management.
Can you give details about your exports?
What would you like to say about your
current and target markets, foreign
promotion, participation in fairs, etc.
strategies?
Currently, we export mainly to Europe and America, either
directly or through marketing companies. For years,
we have been observing that fairs, even at a high level,
have lost blood. Our current primary effort in marketing
is to have more intensive meetings with our customers
through digital methods, and to intensify the exchange
of samples with our distant customers through these
channels. Afterwards, of course, it is important to visit.
We have also made various investments in this regard.
Are there any topics or issues you would
like to emphasize in particular?
Although the daily problems are painful, when we
look at the processes from above, it is a clear fact that
Turkish industrialists will get a higher share of the world
trade volume in the coming years. We must continue to
work with enthusiasm and courage and invest for our
future generations.
January 2024

Lima Green mark on carbonneutral
transportation
111
Established in Bursa, Lima Logistics was founded by
four partners who are aware that better service can
only be achieved by meeting customer needs in the
best way, and who adopt a flexible and dynamic service approach
as a principle. The meaning of the company’s name
is “Goddess of Beginnings”, it was indeed a brand-new beginning
for the founders and for the industry. We conducted
an interview with Vedat Çelik, one of the founding partners
of Lima to get the hints led them to their success of being
an internationally recognized and respected brand. Full text
of the exclusive interview follows:
How does Lima Logistics position itself in Türkiye
and the global market?
As you know, logistics is a deep-rooted industry with a very
long background. And for this reason, it is a market with a
long history and giant players. The main reason for Lima to
have a remarkable place in this market in a short period of
a decade is that it generates customer and project-oriented
solutions. In other words, as Lima Logistics, we approach
each load of each customer as a separate project and generate
solutions specific to that project with the meticulousness
of a tailor.
What are the strengths of Lima Logistics?
One of the most important reasons why companies prefer
us is “instant information”. Since all 4 co-founders of our
company have a long history and deep-rooted experience
in the industry, we know very well the main problems experienced
by customers. One of these problems is that they
have difficulty in finding a respondent or that they can get
information with “tweezers”.
Lima Logistics is a company that has managed to make its
customers say “Rest assured by Lima” thanks to the fact
that we are available 24/7 as a service provider and informs
our customers instantly in all movements of cargo from the
origin to the destination. This has become a corporate culture
in the entire Lima Family from top to bottom.
What are your plans for the future?
Lima Logistics will continue its growth trend, which it has
achieved since its establishment, in the coming period.
However, the main point we pay attention to here is to grow
and develop qualitatively while growing quantitatively. In
other words, the quality of the work we do will continue to
increase faster than the volume of work.
However, Lima Logistics will also make an indeliable impression
in the upcoming period with “Lima Green”, which
is a “very first” in Türkiye. As you know, inherently, the logistics
sector is an industry where fossil fuels are consumed
extensively and as a result, its carbon footprint has reached
critical volumes. For this reason, we also offer “carbon neutral”
transportation services to our customers by breaking a
new ground in the sector in terms of sustainable logistics.
Thanks to the algorithms adopted and accredited all over
the world, Lima Green, which takes into account the departure-destination
points, volumetric weight and other parameters,
carbon offsetting
is ensured by
providing support to
climate-friendly projects
in the amount
corresponding to
the carbon footprint
in order to offset
this emission. And
the relevant cargo is
delivered in an environmentally
friendly
way. Although
“carbon-neutral”
transportation is a
“choice” in many
parts of the world for
now, it is inevitable
that it will become
a “requirement” in
the near future. We
are also proud to
have started the sustainability journey in the sector with
Lima Green, which received the ’Sustainable Logistics of
the Year’ Award at the 8th Economy and Logistics Summit
with the participation support of the Ministry of Transport
and Infrastructure, the Ministry of Trade, Sectoral Unions
and Associations.
How was Lima Logistics’ performance in 2023 and
what are your goals and investment plans for year
2024?
Vedat Çeli̇ k / Founding Partne
The first half of 2023 was quite good for both the sector we
are in and Lima Logistics, our apple of the eye. We achieved
our goals for 2023 in May before even half of the year.
When we compared 2022 and 2023, we achieved a growth
of 29% in 2023. With the increase in our number of intermodal
and minivans and new personnel and hardware
investments to be made in both our domestic and international
offices, we aim for a growth of 32% for 2024.
Last but not least, what would you like to add?
First of all, we think that the economic fluctuation in the
world and in our country will become controllable in the
mi-2024. As a result, mobility in the logistics sector will
increase from 2024. On the one hand, we continue to focus
on our volume in minivan transportation, while on the
other hand, we focus on Fair Logistics, which we see as our
shining star. We look forward to offering our new projects,
which we are sure will excite our customers as well as us
in the field of fair logistics, to the service of the sector from
the beginning of 2024. In addition, while the Lima Family
continues to grow with new participants, we continue the
development of our existing staff with various trainings and
social activities. The happiness of the Lima Family is also
registered with the “Best Place to Work” awards we have
received successively.

112 HTE
EVENTS
The Istanbul International
Furniture Fair will enhance trade
and inspire the sector
With 3,000 brands showcasing their latest
products, IIFF 2024 promises to be a significant
event. More than 160,000 buyers have already
registered online. Expectations for the fair are
soaring!
The countdown has begun for the International
Istanbul Furniture Fair, which represents
the most important gathering of the Turkish
furniture industry. 160 thousand industry professionals
and buyers registered for the fair during
which more than 1000 companies will exhibit their
products under 3000 brands. While this figure is
expected to exceed 200.000, MOSFED President
Ahmet Güleç made the following assessment in his
statement: “Every year, we showcase innovations
in our industry to visitors from all over the world,
and also prepare the ground for new collaborations
with our manufacturers.”
MOSFED President Ahmet Güleç
Preparations for the International Istanbul Furniture
Fair (IIFF2024), which is considered the largest
gathering of industry across Europe, are continuing
at full speed. More than a thousand companies
with more than three thousand brands will be
participating in the fair. The fair plays a key role
as it supports the global promotion and marketing
efforts of the Turkish furniture industry with an annual
production volume of nearly $12 billion and
exports of $5 billion. During the fair, the Turkish
furniture manufacturers will showcase their latest
products and designs, and a large of number
of companies from Malaysia, India, Germany,
Azerbaijan, Lebanon, Egypt, Greece, Russia, and
USA will participate in it at a national and individual
level. A total of 200.000 industry professionals,
including 30 foreign professionals, are expected
to visit the fair, held between 23 and 28 January
2024 by Tüyap Fairs and Exhibitions Organization
Inc. in cooperation with MOS Fairs S.A. with the
support of the Furniture Associations Federation
(MOSFED).
January 2024

160.000 Visitors Registered
113
MOSFED President Ahmet Güleç describes the
International Istanbul Furniture Fair as the key
meeting of Turkish furniture manufacturers and
adds: “This event, which we have been organizing
for many years now, holds a special place for the
industry. Every year, we present innovations in our
industry to visitors from all over the world, and we
also prepare the ground for new collaborations
with our manufacturers. During a productive fair
week, our manufacturers make deals that extend
throughout the year, which directly contributes to
our export figures. Türkiye is raising the bar to the
next level by further improving its design capabilities
and product quality. Therefore, we expect our
2024 event to be very successful and a productive
one.”
Noting that the International Istanbul Furniture Fair
is the product of meticulous preparations work
done throughout the year, Ahmet Güleç says that
they have now completed registrations of 160,000
visitors. Ahmet Güleç also adds: “We have two
months of time before the fair and 160,000 local
and foreign buyers have already registered at the
fair. I hope that we will exceed our target, which
is 200,000 visitors”. Ahmet Güleç states that they
expect many businesspeople from Europe and
America to visit the fair, including Board Members
of the European Furniture Industries Confederation
(EFIC).
New Target in Exports is $12 Billion
Underlining that they want to be the leading furniture
manufacturer and exporter in the world,
Ahmet Güleç states: “Today, the furniture pieces
that we manufacture are used in 200 countries.
Our goal is to become one of the top 5 manufacturers
in the world by ensuring that the design and
product quality of Turkish furniture are embraced
across all our markets. In collaboration with our
ministry, we are working intensively towards our
vision for 2028. He says, “The know-how, equipment
and motivation of our industry is strong
enough to reach $12 billion in exports, which is
our target for 2028”.
The International Istanbul Furniture Fair will be
held across 26 halls of the Istanbul Expo Center
and the Tüyap Fair and Congress Center. Modern-
Modular, Bed-Bed Bases, Garden Furniture, Office-
School Furniture and Accessory products will be
exhibited at the Istanbul Expo Center. Modern-
Modular Furniture, Luxury Furniture, Children’s,
and Teen Room products will be exhibited at the
Tüyap Fair and Congress Center.

114 HTE
PROFILE
Agaoglu Textile
offers a wide variety of competitive
home textile products
Operating in different industries
such as textile, recycling,
hotel and insurance,
Agaoglu Group has an active and
dynamic company in the textile industry:
Agaoglu Textile, which has
a broad range of very quality products
for the home textile industry.
We conducted an interview with
the official of the company for details
of their operations.
Could you briefly
introduce your company?
Agaoglu Tekstil’s journey, which started with traditional
hand looms in the 1950s, continues today
as an important representative of its sector in our
new facilities in Uşak Mixed Organized Industrial
Zone with the latest system technological machinery
park in a closed area of 50.000 m2.
With a monthly production capacity of 3.000.000.-
meters of finished products and 150.000 sets of
sets, Agaoglu Tekstil San ve Tic. A.Ş. is one of the
leading factories that produces the highest quality
home textiles in our country in TSE, CE, IMO, BSCI,
Step made in Green, Oeko-Tex standards with
Rotation, Flat Dyeing and Digital Printing systems.
Our company, which produces for well-known
brands in a wide geography, especially in Germany
and other Western and Northern European countries,
is a sought-after and trusted production base
for Turkish brands and exporter companies.
As of 2015, our company started the sales and
marketing organizations of our own brand Home
Hormony both in Turkiye and abroad, reaching a
wide audience in the retail field by
using new generation digital sales
and marketing channels and aims
to reach even more.
What is in your product
portfolio and what are the
prominent factors in these
products? What kind of
studies do you have on
product development and
R&D?
Our main product groups are 100% cotton sheets,
duvet covers and pillowcases. We produce these
products in our facilities with Satin, Poplin, Flannel
and many other natural fabrics, weaving and printing
types accepted in the world.
Within the scope of our R&D studies; clean production
practices, energy efficiency, sustainable
production, materials used and environmental impacts
are evaluated.
As R&D, studies are carried out to realize production
processes and products that meet user comfort
and expectations, respect nature and people
with sustainable materials in all steps from the
beginning of production to the end of life, without
giving up design freedom.
What are the features that make you
superior to your competitors?
Agaoglu Tekstil has a long-established history in
the sector and its quality has been approved by its
customers abroad and by the companies it cooper-
January 2024

that has come a long way in terms of digitalization
and automation and has adopted Industry 4.0
principles as much as possible. To become a corporate
company that has proven itself as a brand
and factory in international markets and stands
out with its environmentally friendly practices.
And of course, our investments at every stage will
proceed with the principle of R&D and innovation.
These strategic investment plans aim for our
textile factory to achieve sustainable growth on a
strong foundation.
115
Can you give details about your
exports? What would you like to
say about your current and target
markets, foreign promotion,
participation in fairs, etc. strategies?
ates with in Turkiye. We have been working with almost
all business partners for many years. Behind
these long years of cooperation, the features that
make us superior to our competitors; flawless production,
fast service, keeping up with the developing
and changing market and the customer satisfaction
that comes with them. It is clearly known in
the sector that; Agaoglu Textile does what it does
best. Of course, this label did not come easily.
Our respect for our work and our tradition of not
compromising on quality has sometimes caused
us business losses, but at the end of the day, it has
provided us with our current brand value.
Are there any investments planned in
the short, medium and long term?
First of all, we plan to further increase our production
efficiency in our newly relocated factory
by renewing and updating our existing equipment
and machinery. We are also developing projects to
increase energy efficiency and focusing on training
programs to improve the skills of our employees
in general.
Then, as we move to our new factory, we will continue
our SPP project, in which we have invested
1,100 kw, and of course our investments in energy
efficiency will continue without stopping. We
plan to expand our investments in digitalization
and automation. In addition, by focusing on market
research and product development, we aim to
maintain our competitive advantage with products
in line with the trends in the sector and in this context,
we aim to increase the market share of our
own brand Home Harmony. Our long-term plans
include increasing our weaving capacity in terms
of production and becoming a sustainable factory
As Agaoglu Tekstil, we are currently making an
average annual turnover of 20-25 million euros
in exports, which we started in the early 1990s.
We mainly work with European countries and of
course we are in contact with America and Middle
East countries in order to expand our market.
Together with our colleagues, we regularly participate
in fairs held in order to produce at world
standards, both as exhibitors and as visitors. As I
mentioned before, along with the investments we
want to make in terms of branding, we will have
investments such as international promotion and
advertising.
Are there any topics or issues
you would like to emphasize in
particular?
I wish 2024 to bring good luck to our country and
our industry, I hope we have a prosperous and
beautiful year as a country.

116 HTE
PROFILE
Maslina Textile
serves fast, just the best…
As one of the suppliers of the best curtains,
Maslina Textile has been working to be one
of the sustainable leading companies. The
company has always been successful in its operations
but aims more. We asked the details of their
success story to Sedat Karadeniz from the company.
Could you briefly introduce yourself
and your company?
Thanks to my 17 years of market and sector experience,
I analyzed the needs of clients in the
industry better and established a young and dynamic
team under the umbrella of Maslina. In a
short period of 7 years, we have had an important
achievement in our market with this teamwork and
the priority we give to innovation.
What is in your product portfolio and
what are the prominent factors in
these products? What kind of studies
do you have on product development
and R&D?
Our products are, Jacquards, Linen, embroidery,
Blackouts, Knitting, both sheer and drapery. Our
products mainly are naturel products. We do production
of our goods in our production facilities
with years of experience R-D team and well-motivated
designers.
What makes you superior to your
competitors?
Under the Maslina brand, there is quality and fast
delivery. We establish this in different countries in
January 2024

Can you give details about your
exports? What would you like to
say about your current and target
markets, foreign promotion,
participation in fairs, etc. strategies?
117
Currently, our market mainly focuses Europe,
Russia, Central Asia and some parts of Africa. Our
goal is to export to rest of the countries in the
same regions and to the whole world. We aim to
bring our brand to the forefront with our e-commerce
and promotion team that we have created.
In addition, we participate in local and global fairs
in various parts of the world.
line with the demands of our customers and the
market. We provide this important reliable and
sustainable services with our state-of-the-art warehouses.
Are there any investments planned in
the short, medium and long term?
Our priority goal is to deliver our products to rest of
the parts of the world. Our long-term plan is to increase
our brand value at the points we reach and
introduce the Maslina brand to the whole world.

21-25
‘24
recycle
recycle
recycle

120 HTE
PROFILE
Sanem Plastik realizes lucrative
and innovative production
The company exports a diverse range of exclusive and highquality
home textile products to more than 60 countries
Established in 1996, Sanem Plastik has been operating
in many sectors notably in the home textile business
through its two factories in Izmir, Türkiye. We
have recently conducted an exclusive interview with Beyza
Mercan, Marketing Manager of Sanem Plastik to get more
about their success story.
Could you briefly introduce yourself and
your company?
I am Beyza Mercan. I began my professional journey as an
export sales and operations specialist at Sanem Plastik in
2007. Since 2018, I have held the position of Marketing
Manager. Our company was founded by Yalçın Kutay in
1996 and started its commercial activities in Izmir. In
2003, we launched production line for wipeable tablecloths,
leading to an annual export of approximately 50
million meters of tablecloths to 60 countries. In 2017, we
launched a new production line for decorative furniture
foil in our second factory, aiming to cater to the demands
of the strong furniture industry and contribute to reducing
our country’s import dependence.
What is in your product portfolio and
what are the prominent factors in these
products?
Our product portfolio includes wipeable tablecloths with
the brands Florista, Moderno, Elegant and
Perla, lace tablecloths with the Florilace
brand, decorative furniture foils with the
Sanolit brand, and Luxury Vinyl Tiles with
Terrafloor brand, which has recently been
in high demand all over the world and has
started to be preferred instead of laminate
January 2024

121
flooring with its fireproof, water and soundproof
features. Our products have unique designs that
appeal to the different cultural habits, color and
design preferences of the countries we serve, and
practical and enjoyable uses that will make the
lives of our customers who want to keep up with
today’s fast-paced world easier.
What kind of work do you do on
product development and R&D?
Our company prioritizes industry-university cooperation
and operates as a Design Center under
our Republic of Türkiye Ministry of Industry and
Technology. All our production lines are meticulously
crafted by our in-house engineers, affording
us the agility to swiftly introduce novel products.
One of the results of these efforts is our Florista
Chalk tablecloths. Our Florista Chalk tablecloths
can be written with chalk, erased and used many
times, offering our children the opportunity to activate
their creativity in every place. In other words,
R&D studies are indispensable for our company.
Our recent R&D project involves manufacturing
under-tile roofing insulation, widely used in the
construction sector.
Can you give details about your
exports? What would you like to
say about your current and target
markets, international promotion,
fair participation, etc. strategies?
We export to 60 countries worldwide, making the
entire globe our market for each of our products.
With our LVT product, we aim to include Canada
and America in our portfolio. Since 2001, we’ve
been participating in Heimtextil, the world’s largest
home textile fair, showcasing our tablecloth
products and sharing innovations with customers.
For our decorative furniture foil, we participate in
Interzum in Germany and Mebelexpo in Russia. We
seize every opportunity to promote our company
and products globally.
What are the features that make you
superior to your competitors?
“Adding value” to our customers, employees, our
country, and all humanity is the fundamental notion
of our company. To provide the best service
to our customers, we are very sensitive to their
needs and respond to their demands and requests
as quickly as possible. We are always aware that
working efficiently is a prerequisite to achieving
this. For this reason, we have recently adopted
TPM as a systematic way of working in our company,
focusing on total efficient management studies.
We are taking firm steps towards becoming
the industry leader with our product and design
diversity, fast service and competitive prices.