Construction Monthly Magazine | Tampa 2024 Build Expo Show Edition

Workshops & Classes | Wednesday, February 7, 2024
QUICKBOOKS
QuickBooks Online Made profitable for construction
Wednesday, 2:30 p.m.-3:30 p.m. | Room 401
Shannon Sheridan
CFO | Eclipse Building Corp
Easy to Learn Tips and tricks of QBO, how to track retainage, percentage of completion accounting for tax purposes,
and more.
Target Audience: All building and construction professionals
SAFETY
Safety Management 101
Wednesday, 2:30 p.m.-3:30 p.m. | Room 402
Dan Johnson
Managing Partner | SFI Compliance Inc.
This course will go over basis safety management practices to keep the projects safe. Construction companies have some
unique challenges and expectations with regards to safety on their projects. Managing the safety for employees and
subcontractors adds a degree of uncertainty and risk, especially with the OSHA Multi Employer Worksite Policy. The Safety
Management 101 course is designed to address those issues and teach project managers and superintendents tried and
true practices for managing safety on their projects.
This course will cover:
• Requirements by OSHA for managing safety with employees and subs
• Documentation requirements
• Best practices to stay safe and compliant
Target Audience: General Contractors, Subcontractors, Builders, and Remodelers
MARKETING
Constructing the Future: Discover ChatGPT and Harness its
Power for a Profitable Marketing Future
Wednesday, 2:30 p.m.-3:30 p.m. | Room 412
Jason Rhoads
CEO and Owner | Rhoads Creative
In the intersection of artificial intelligence and digital marketing, ChatGPT shines as a game-changer. We’ll unpack its
profound impact on online marketing, exploring its present utility and future potential to deliver better and more profitable
leads.
The presentation will be in four parts:
1. Introduction:
• An overview of ChatGPT: OpenAI’s language model that’s transforming digital interactions.
• Current State of Online Marketing: How traditional practices are being overshadowed by AI capabilities.
2. AI Integration in Online Marketing, SEO, and Sales:
• Content Generation: ChatGPT’s role in crafting engaging and SEO-optimized content.
• Data Analysis: Gleaning actionable insights from user behavior and feedback.
• User Experiences: Creating personalized user pathways and sales funnels.
• SEO Strategies: AI’s role in analyzing search trends and generating SEO-friendly content.
3. Future Prospects of AI in Marketing:
• Evolving Capabilities: The ongoing growth and refinement of AI tools like ChatGPT.
• AI in Search Algorithms: How AI might dictate the direction of search marketing.
4. Q&A Session: Open floor for attendees to probe deeper, challenge assertions, or seek clarification.
Target Audience: All building and construction professionals
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