Construction Monthly Magazine | Tampa 2024 Build Expo Show Edition
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Workshops & Classes | Thursday, February 8, <strong>2024</strong><br />
BUSINESS GROWTH <strong>Build</strong>ing a Predictable Business Culture<br />
that Recruits, Hires, and Retains Great Gen Z Talent<br />
Thursday, 9:30 a.m.-10:30 a.m. | Room 406<br />
Scott Beebe<br />
Founder & Head Coach | Business on Purpose<br />
“Nobody wants to work anymore!”<br />
That’s the outcry from our modern workplace, and yet we look around and talk with loads of people from younger<br />
generations desperate not just for work, but for meaningful work that comes with clarity and predictability.<br />
In the AEC industries clarity is hard to come by and good luck landing in a land of predictability.<br />
In this motivating and mindset-shifting talk Scott Beebe (CEPA) will flip our idea of what a younger generation is looking for<br />
and why the AEC industries are the perfect landing spot for young, ambitious, hungry talent to come devote their lives and<br />
their work to.<br />
Come ready to think differently and gain insight into a simple and free method that can change the game for the culture<br />
and health of your business.<br />
Learning Objectives:<br />
1. Learn the secret language of Gen Z and what they<br />
really want<br />
2. Identify the elements of your business that are ripe for<br />
new team members to engage with<br />
Target Audience: Homebuilders, Remodelers, Contractors<br />
3. <strong>Build</strong> one simple tool during the workshop that you can<br />
implement that afternoon.<br />
Sponsored by<br />
CONSTRUCTION SALES<br />
Proper Customer Sales Management<br />
Thursday, 9:30 a.m.-11:00 a.m. | Room 401<br />
Tom Woodcock<br />
President | Seal the Deal<br />
<strong>Construction</strong> professionals often struggle with the nuts and bolts of proper sales techniques. This includes closing new<br />
targets, maintaining recurring customers and crafting a complete sales effort. Properly managing customer expectations and<br />
satisfaction can cultivate further opportunity. Not doing so can result in low revenue and profitability results. We’ll cover:<br />
Applying these concepts can bring immediate results in your most critical sales efforts. Effectively reading your customers<br />
1. Why customers commit<br />
2. Why your close rate is too low<br />
3. Winning projects or orders with peak profitability<br />
4. Managing commercial and residential customers<br />
will result in you being in control of the sales process. Making closing work an easier proposition.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers.<br />
LIENS<br />
Mastering Lien Rights: A Deep Dive into Florida <strong>Construction</strong> Law<br />
Thursday, 9:30 a.m.-10:30 a.m. | Room 413<br />
Raphael Rashkin<br />
Attorney | Florida <strong>Construction</strong> Liens by Rashkin Law<br />
This lecture on Florida construction lien law provides a comprehensive overview of the legal framework governing<br />
construction liens in the state. It covers essential topics such as lien creation, perfection, and enforcement, offering practical<br />
insights into navigating complex construction disputes. Participants will gain a deep understanding of lien rights, notices,<br />
and deadlines, crucial for contractors, subcontractors, and property owners alike. The lecture delves into recent legal<br />
developments, ensuring attendees are up-to-date with the latest regulations. Through real-world examples and case studies,<br />
participants will leave equipped with valuable knowledge to handle lien-related challenges effectively.<br />
Target Audience: Contractors<br />
34 CONSTRUCTIONMONTHLY.COM
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