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ONBOARD Magazine summer 2023

Get Onboard ONBOARD is aimed purely at the superyacht professional – whether onboard or shoreside. 100% of your spend will hit your targets on the Mediterranean from Palma in Mallorca, Barcelona, through France to Genoa and beyond together with Montenegro and the Aegean, plus the eastern seaboard of Florida. We hand deliver every copy to superyachts over 30m to make sure your message gets in to the hands of the decision makers on board. The publication is also delivered to relevant businesses around the ports and marinas together with shipyards. We also attend the major yacht shows in Monaco, FLIBS, METS, Boote Dusseldorf, Palma and MYBA for on site distribution. Plus, we post over 500 copies to relevant businesses not on the Mediterranean such as the UK, the Netherlands, Germany the rest of northern Europe and of course the USA and Caribbean. We work hard to develop a publication that all the crew and land based decision makers will read from cover to cover. An enjoyable and informative read for everyone means your message will be read. Talking about your brand, product, services and your team is essential and with our help, the message hits the right decision makers.

Get Onboard
ONBOARD is aimed purely at the superyacht professional – whether onboard or shoreside. 100% of your spend will hit your targets on the Mediterranean from Palma in Mallorca, Barcelona, through France to Genoa and beyond together with Montenegro and the Aegean, plus the eastern seaboard of Florida. We hand deliver every copy to superyachts over 30m to make sure your message gets in to the hands of the decision makers on board.

The publication is also delivered to relevant businesses around the ports and marinas together with shipyards. We also attend the major yacht shows in Monaco, FLIBS, METS, Boote Dusseldorf, Palma and MYBA for on site distribution. Plus, we post over 500 copies to relevant businesses not on the Mediterranean such as the UK, the Netherlands, Germany the rest of northern Europe and of course the USA and Caribbean.

We work hard to develop a publication that all the crew and land based decision makers will read from cover to cover. An enjoyable and informative read for everyone means your message will be read.

Talking about your brand, product, services and your team is essential and with our help, the message hits the right decision makers.

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not necessarily come from the network<br />

members who are culturally different from<br />

you.”<br />

Look at the corporate world and you’ll<br />

see companies having an actual “diversity<br />

quota”. People working in roles such as<br />

“Chief Diversity Officer” where they’re<br />

literally dedicated to finding different and<br />

diverse people to join their teams – so<br />

clearly there’s a huge need and a benefit<br />

to this whole aspect of the work force.<br />

Google “diversity in superyachting” and<br />

you’ll be able to find several rather similar<br />

articles regurgitating the same info, dating<br />

back over the past few years, and yet still,<br />

nothing has changed. Absolutely nothing.<br />

Everything I’ve found bangs on about the lack<br />

of diversity in the industry (true story), yes,<br />

we know the industry is often accused of<br />

being racist, sexist, ageist, sizeist, etc… but<br />

nobody wants to talk about when diversity<br />

hires actually go right! And the tangible<br />

benefits they can bring to a crew.<br />

Surely that’s what people need to hear to<br />

be convinced? So here I am, challenging<br />

the narrative. Again … !<br />

I spoke to a stew, Katy Alting, who hasn’t<br />

had an easy time of joining the yacht industry<br />

due to (she feels), her size and the fact<br />

she’s a person of colour. She told me, “I<br />

love this topic and I feel everyone is too<br />

scared to talk about it. As a person of<br />

colour as well as being a size 14/16 (double<br />

whammy!) I feel I get passed on for a lot<br />

of jobs. [Captains] just looking at my CV<br />

photo and not even getting to know me!”<br />

“I’m sharing a room at the moment with<br />

a bigger girl who has just walked off her<br />

boat last week. The first thing the chief<br />

stew said to her was ‘you’re too big for<br />

our uniform’ and that she was under the<br />

impression from her CV photo that she<br />

was thin and that was one of the factors<br />

in hiring her. The next two days were full<br />

of teasing and telling her to go on a diet<br />

etc etc.”<br />

Can you imagine the impact that has on<br />

a girl of 20, her first impression of the<br />

yachting industry from someone she should<br />

be looking up to being an attack on her<br />

appearance? And worse, the chief stew<br />

herself who openly bullied her until she<br />

left – how indoctrinated has she become<br />

that she believes this sort of behaviour<br />

is ok? Is she ok? Probably not. I suspect<br />

she’s hungry. However, I said I wasn’t going<br />

to bang on about the negatives – so it’s<br />

fabulous this young lady has found herself<br />

sharing with Katy, whose positive outlook<br />

and “never give up” attitude is an inspiration<br />

to everyone. In fact, Katy’s approach this<br />

season has even drawn attention to the<br />

fact she’s not the average crew member,<br />

she finishes her cover letter intro telling<br />

you to hire her, with (and I LOVE this),<br />

“that pop of colour you never knew you<br />

needed ;)”.<br />

Like it or not, yachting does have a “look”.<br />

Right now we’re in the midst of a crew<br />

shortage so can we as an industry afford<br />

to be so picky? When every job you see<br />

advertised at junior level demands “at least<br />

a season’s experience” and on top of that<br />

they have to look a certain way, no wonder<br />

there aren’t enough crew to go around.<br />

The more your network includes individuals<br />

from different cultural backgrounds, the more<br />

you will be creatively stimulated by different ideas<br />

and perspectives.<br />

Captain Scott Waterfield dropped me a line<br />

from somewhere in the Pacific to say, “I’ve<br />

had great success with diversity hires. It’s<br />

taken some work with changing owners’<br />

viewpoints. But when you know you’ve got<br />

the perfect fit it’s worth the effort. Once<br />

owners start to get the ultimate experience<br />

they are seeking, they are way more willing<br />

to look beyond the standard blue-eyed blondhaired<br />

yachting profile.<br />

In the past I’ve been very fortunate to have<br />

worked with some very talented people<br />

including: an Israeli couple - deck/engo +<br />

cook/stew who was lightly tattooed and<br />

an ex-smoker on a boat that had nicotine<br />

testing because they were vehemently<br />

anti-smoking. An American/Aussie couple<br />

who were both heavily tattooed for a very<br />

‘sensitive’ owner. I’ve had a black gay<br />

Antiguan male chef who was outrageous<br />

but amazing at his job because of the love<br />

Yachting takes you to all these amazing places<br />

and cultures, yet there are probably only five<br />

prominent nationalities within the crew world; British,<br />

South African, Australia, NZ and US.<br />

you could feel he put into his cooking! I’ve<br />

taken on ‘hitch-hiker’ crew as unpaid delivery<br />

crew that have then stayed for 2 years<br />

and become permanent paid crew past my<br />

tenure on the boat. And, various crews from<br />

random countries such as Lithuania, North<br />

Macedonia and Brazil. All of these people<br />

have been amazing crew and in post-work<br />

life have become good friends.”<br />

I asked Scott how he’s gone about talking<br />

his employers into thinking outside of the<br />

traditional yachting box, and hiring different<br />

people. He said, “Ultimately I’ve found that<br />

it’s all about really understanding the<br />

owners’ true expectations and making<br />

the effort to work around any perceived<br />

prejudice in order get the perfect fit.”<br />

He makes it sound easy – and really it<br />

should be. If someone can do the job, then<br />

that’s enough right? Hmm, you would think<br />

so, but does this really happen?<br />

In recent years we have at least seen more<br />

females in traditionally male deck roles,<br />

although I’d love to see more in the engine<br />

room. Regardless, it’s good to see more<br />

and more women breaking that glass ceiling,<br />

and also the group’s set up to help each<br />

other achieve more.<br />

What about people from different cultural<br />

backgrounds? I had a great chat with<br />

Captain Christopher Bruce who had lots<br />

of interesting thoughts to share. He pointed<br />

out that “yachting takes you to all these<br />

amazing places and cultures, yet there are<br />

probably only five prominent nationalities<br />

<strong>ONBOARD</strong> | SUMMER <strong>2023</strong> | 39

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