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12<br />
TechniNews<br />
Techni<strong>Sat</strong> Digital Supplier of<br />
new idTVs to Hi-Fi Klubben<br />
Techni<strong>Sat</strong> Digital and Hi-Fi Klubben look<br />
forward to cont<strong>in</strong>u<strong>in</strong>g <strong>the</strong>ir successful<br />
partnership <strong>in</strong> <strong>the</strong> future with Technisat as<br />
<strong>the</strong> supplier of Hi-Fi Klubben’s new generation<br />
of idTVs with Tw<strong>in</strong> HD multi-reception<br />
tuner <strong>in</strong> an outstand<strong>in</strong>g high class design.<br />
Techni<strong>Sat</strong> Teledigital AG, located <strong>in</strong> Staßfurt/<br />
Germany produces Technisat’s extensive range<br />
of flat screen TVs. Founded <strong>in</strong> 1998 it cont<strong>in</strong>ues<br />
a long and established tradition occupy<strong>in</strong>g<br />
a plant that has manufactured televisions<br />
for eighty years and saw <strong>the</strong> development of<br />
<strong>the</strong> first “Super” TV <strong>in</strong> 1927.<br />
F<strong>in</strong>d<strong>in</strong>g a high quality idTV manufactur<strong>in</strong>g facility<br />
has been of paramount importance to<br />
Hi-Fi Klubben. The Technisat factory <strong>in</strong> Staßfurt<br />
ma<strong>in</strong>ta<strong>in</strong>s <strong>the</strong> highest level of quality,<br />
employ<strong>in</strong>g very experienced personnel and<br />
state-of-<strong>the</strong>-art assembly l<strong>in</strong>es and manufactur<strong>in</strong>g.<br />
It represents German quality at its<br />
best.<br />
Hi-Fi Klubben, founded <strong>in</strong> 1980 by Mr. Peter<br />
Lyngdorf, with <strong>the</strong> concept of direct-to-you<br />
high quality audio and video products, is<br />
part of <strong>the</strong> AudioNord International group <strong>in</strong><br />
Denmark. Hi-Fi Klubben is Scand<strong>in</strong>avia’s largest<br />
specialized audio/video retail cha<strong>in</strong>, with<br />
more than 70 shops <strong>in</strong> Denmark, Sweden and<br />
Norway.<br />
INFODIGITAL December 2008<br />
Techni<strong>Sat</strong>’s Research & Development department<br />
<strong>in</strong> Dresden prides itself on <strong>in</strong>novative<br />
and high class products. Hi-Fi Klubben has<br />
worked side-by-side with some of <strong>the</strong> most<br />
experienced TV platform eng<strong>in</strong>eers <strong>in</strong> Europe<br />
to develop idTVs for <strong>the</strong> Scand<strong>in</strong>avian market.<br />
“The knowledge is at <strong>the</strong> highest level and<br />
<strong>the</strong>re is a common understand<strong>in</strong>g of reach<strong>in</strong>g<br />
an optimal result on all details. We are very<br />
happy to work with <strong>the</strong> Dresden development<br />
team and believe we have got <strong>the</strong> best<br />
TV <strong>in</strong> <strong>the</strong> world out of this corporation,“ says<br />
Mr. Klaus M. Philipsen, Director of Product<br />
Management & Sourc<strong>in</strong>g at AudioNord International.<br />
The Sales, Market<strong>in</strong>g and Technical departments<br />
of Techni<strong>Sat</strong> Digital S.A. have worked<br />
closely with Hi-Fi Klubben to establish new<br />
versions of <strong>the</strong> well known idTV. Techni<strong>Sat</strong><br />
Digital has cont<strong>in</strong>ually demonstrated its ability<br />
to respond to <strong>the</strong> needs of its customers.<br />
IdTVs with 32” and 40” screens as well as a 40”<br />
version with <strong>in</strong>tegrated hard disc drive and<br />
Tw<strong>in</strong> HD multi-reception tuner have been developed<br />
and are available for <strong>the</strong> Christmas<br />
market. The idTVs with full HD-panel are also<br />
equipped with MPEG2/MPEG4 decod<strong>in</strong>g and<br />
AAC support for <strong>the</strong> Norwegian DTT market.<br />
With <strong>the</strong> <strong>in</strong>tegrated CONAX card reader and<br />
two PCMCIA <strong>in</strong>terfaces for CI modules, <strong>the</strong><br />
idTV allows reception of both free-to-air services<br />
and encrypted services us<strong>in</strong>g VIACESS,<br />
CONAX, IRDETO and o<strong>the</strong>rs.<br />
The new idTV l<strong>in</strong>e produced by Tech<strong>in</strong><strong>Sat</strong> for<br />
Hi-Fi Klubben carries <strong>the</strong> NAD brand - associated<br />
with high quality CE products.<br />
“The new TV range will cont<strong>in</strong>ue to build <strong>the</strong><br />
NAD brand and <strong>in</strong> Hi-Fi Klubben we believe<br />
that <strong>the</strong> Tech<strong>in</strong><strong>Sat</strong> produced NAD TV’s will lift<br />
<strong>the</strong> NAD brand to an even higher level,” says<br />
Mr. Klaus M. Philipsen.<br />
Hi-Fi Klubben will <strong>in</strong>troduce <strong>the</strong> new TV’s dur<strong>in</strong>g<br />
November and December 2008 and <strong>the</strong>y<br />
will be available <strong>in</strong> all of <strong>the</strong> 75 Hi-Fi Klubben<br />
stores across Scand<strong>in</strong>avia.<br />
Mr. Klaus Fuchs, Manag<strong>in</strong>g Director of Techni<strong>Sat</strong><br />
Digital S.A. <strong>in</strong> Betzdorf, welcomes <strong>the</strong><br />
fur<strong>the</strong>r cooperation with Hi-Fi Klubben: “Techni<strong>Sat</strong><br />
is proud to reach up to 50% market share<br />
<strong>in</strong> <strong>the</strong> past years with<strong>in</strong> <strong>the</strong> Hi-Fi Klubben<br />
sales organisation <strong>in</strong> terms of sales of idTVs.<br />
The new LCD generation idTV3 which is supplied<br />
to Hi-Fi Klubben now, will guarantee <strong>the</strong><br />
future success of <strong>the</strong> cooperation between<br />
Techni<strong>Sat</strong> Digital and Hi-Fi Klubben by distribut<strong>in</strong>g<br />
outstand<strong>in</strong>g idTV products <strong>in</strong>side <strong>the</strong><br />
most successful HiFi Retailer <strong>in</strong> Scand<strong>in</strong>avia.“