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TechniNews<br />
Techni<strong>Sat</strong> Digital UK Ltd., Milton Keynes/ United K<strong>in</strong>gdom<br />
Techni<strong>Sat</strong> Digital International group enhances<br />
its Sales activity abroad by <strong>the</strong> establishment<br />
of Sales Departments at <strong>the</strong>ir<br />
affiliates <strong>in</strong> <strong>the</strong> United K<strong>in</strong>gdom and Hungary<br />
Company Structure<br />
Techni<strong>Sat</strong> Digital International group located<br />
<strong>in</strong> Betzdorf/Luxembourg is responsible for <strong>in</strong>ternational<br />
Sales and is part of <strong>the</strong> Techni<strong>Sat</strong><br />
Group, with headquarters <strong>in</strong> Daun/Germany.<br />
The company was founded <strong>in</strong> 1987 and has<br />
three production sites <strong>in</strong> Germany, plus Poland<br />
and Hungary. Techni<strong>Sat</strong>’s R&D Departments<br />
are located <strong>in</strong> Dresden/Germany and<br />
Milton Keynes/UK. Techni<strong>Sat</strong> Group currently<br />
employees around 1.500 people throughout<br />
Europe, with <strong>the</strong> majority located <strong>in</strong> Germany.<br />
The International group consists of Techni<strong>Sat</strong><br />
Digital Sp.z.o.o. located <strong>in</strong> Oberniki-Slaskie/<br />
Poland, Techni<strong>Sat</strong> Digital UK Ltd. <strong>in</strong> Milton<br />
Keynes and Techni<strong>Sat</strong> Digital Kft. Hungary.<br />
Pioneer<strong>in</strong>g activities<br />
Techni<strong>Sat</strong> Digital GmbH, Daun/Germany<br />
Techni<strong>Sat</strong> Digital streng<strong>the</strong>ns <strong>the</strong> <strong>in</strong>ternational sales activity!<br />
The Polish Sales Department has already established<br />
successful bus<strong>in</strong>ess with some of<br />
Poland’s largest Operators. The Polish Market<strong>in</strong>g<br />
Department is responsible for creat<strong>in</strong>g<br />
<strong>the</strong> necessary strategies to promote Techni-<br />
<strong>Sat</strong>’s Corporate Identity, but tailored to <strong>the</strong> local<br />
market needs. This has covered customer<br />
campaigns, plus <strong>the</strong> website and market<strong>in</strong>g<br />
collateral <strong>in</strong> <strong>the</strong>ir language.<br />
With <strong>the</strong> Sales and Market<strong>in</strong>g Departments<br />
located on <strong>the</strong> factory site, a high level of customer<br />
support and service is guaranteed.<br />
Techni<strong>Sat</strong> Digital Sp.z.o.o’s capabilities have<br />
streng<strong>the</strong>ned <strong>the</strong> Techni<strong>Sat</strong> International<br />
group and from this experience, <strong>the</strong> decision<br />
has been taken to start <strong>the</strong> correspond<strong>in</strong>g<br />
functions at Techni<strong>Sat</strong> Digital’s affiliates <strong>in</strong> <strong>the</strong><br />
United K<strong>in</strong>gdom and Hungary.<br />
Techni<strong>Sat</strong> Digital Sp.z.o.o., Oborniki Śląskie/Poland<br />
Techni<strong>Sat</strong> Digital Kft.<br />
Techni<strong>Sat</strong> Digital S.A., Betzdorf/Luxembourg<br />
Techni<strong>Sat</strong> Hungary Kft. is currently located <strong>in</strong><br />
Budapest but will move to Abasár when <strong>the</strong><br />
production site is completed at <strong>the</strong> end of <strong>the</strong><br />
year. Production of mount<strong>in</strong>gs and satellite<br />
dishes will <strong>the</strong>n start. Techni<strong>Sat</strong> Digital’s decision<br />
to establish a new production facility<br />
and sales <strong>in</strong> Abasár is based on <strong>the</strong> significant<br />
progress of digital terrestrial TV <strong>in</strong> Hungary. A<br />
new Sales Manager, work<strong>in</strong>g <strong>in</strong> Hungary for<br />
<strong>the</strong> <strong>in</strong>ternational Sales Team, started at <strong>the</strong><br />
beg<strong>in</strong>n<strong>in</strong>g of November.<br />
Techni<strong>Sat</strong> Digital UK Ltd.<br />
Techni<strong>Sat</strong> Digital UK is located <strong>in</strong> Milton Keynes<br />
and consists of a group of dedicated product<br />
development eng<strong>in</strong>eers with extensive<br />
software and hardware expertise. This is now<br />
be<strong>in</strong>g complemented by <strong>the</strong> appo<strong>in</strong>tment of<br />
a new Sales Manager, who started at <strong>the</strong> end<br />
of October and a Market<strong>in</strong>g Manager <strong>in</strong> order<br />
to address <strong>the</strong> UK market. With HD satellite<br />
services and extensive digital terrestrial penetration,<br />
<strong>the</strong> UK offers unique opportunities<br />
for future product development and sales.<br />
INFODIGITAL December 2008<br />
13