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The STaTe hermiTage muSeum annual reporT

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temporary exhIbItIons<br />

such evaluations as “interesting”, “excellent”, “rare”, “wonderful”,<br />

“original” and “relaxing”.<br />

We have tried to identify the visitors’ response to the<br />

general organization of the exhibition and its structural<br />

planning. Most of the respondents noted the success of<br />

arranging the exhibits, the logic behind displaying varied<br />

and multi-faceted series, the convenient location of the objects<br />

in the rooms so that groups of exhibits and individual<br />

works could be enjoyed by the viewers.<br />

Apart from the general impressions, the respondents selected<br />

specific exhibits and sections of the exhibition<br />

which had provoked the greatest interest. <strong>The</strong>y tried to explain<br />

their choices by highlighting the originality of the<br />

artifacts and appreciating their artistic quality. <strong>The</strong> most<br />

frequently named objects were the sculptures of the Buddhas:<br />

they are “filled with spirituality”, “enigmatic and mysterious”,<br />

“have a feeling of inner strength and a kind of<br />

revelation about them”, “create a special atmosphere”, “attract<br />

the attention and draw your gaze to details”. <strong>The</strong> Neolithic<br />

artifacts and early vessels amazed the viewers with<br />

their craftsmanship and excellent state of preservation.<br />

<strong>The</strong> eighteenth-century Choson porcelain, the twelfth- and<br />

thirteenth-century Kore ceramics, the fourteenth-century<br />

Kore image of Bodhisattva all have incredibly pure and<br />

harmonious outlines. <strong>The</strong> scrolls with monochrome landscapes<br />

and illustrations to poetic lines were remarkable in<br />

the way they conveyed moods and were filled with a special<br />

feeling. <strong>The</strong> screens with drawings by Kim Khondo were<br />

appreciated as examples of artistic brilliance and elegance,<br />

as representatives of specifically Korean culture, etc.<br />

<strong>The</strong> appreciation of the exhibition and the Korean culture<br />

as a whole was much enhanced by the detailed information<br />

provided in the exhibition room, which contained important<br />

historical facts about the establishment and evolution<br />

of the Korean state. Many visitors called these texts<br />

a discovery of Korea and the long history of its art.<br />

<strong>The</strong> vast majority of respondents had a high opinion<br />

about the explanatory texts, believing that they were informative,<br />

provided a historical background, were clearly<br />

worded, helped the appreciation of a complex and littleknown<br />

material, and paved the way for a further exploration<br />

of Korean history and culture. A number of visitors,<br />

while paying tribute to the informative and well-structured<br />

explanatory texts, also had a number of suggestions and<br />

comments, which testify to their in-depth appreciation<br />

of Korean art:<br />

– it would be nice to have a literary, poetic commentary;<br />

– more translations from Korean would be welcome;<br />

– some labels had a description of the object rather than<br />

its use;<br />

– it is a pity that there was no map showing the locations<br />

where the ancient artifacts were found.<br />

An important matter of the exhibition title also has to be<br />

mentioned. “<strong>The</strong> Wind in the Pines” was associated in the<br />

minds of the visitors with the pure sounds of Korean music<br />

and proved attractive and enticing. Did the visitors believe<br />

the title was meaningful? It is beyond doubt that many of<br />

them did: a certain understatement, an emotional and<br />

philosophical value of the title appealed to the viewers and<br />

was reflected in the responses to the question “What do<br />

you think is the hidden meaning of the title ‘<strong>The</strong> Wind<br />

in the Pines…’”? 68% of respondents of different ages and<br />

occupations expressed some reactions and associations<br />

provoked by the title and appreciation of the exhibition.<br />

By Tatiana Galich<br />

<strong>The</strong> puBlic on <strong>The</strong> <strong>hermiTage</strong> acQuiSiTionS<br />

(on the basis of a sociological survey held at the temporary<br />

exhibition watercolour portraits and decorative<br />

porcelain. new acquisitions)<br />

<strong>The</strong> acquisition by the Hermitage of 92 watercolours and<br />

over 140 porcelain pieces from the current owner of the<br />

famous Gallerie Popoff (Popov Gallery), Maurice Baruch,<br />

is often called the purchase of the century. <strong>The</strong> foundation<br />

of the collection was laid by Alexander Popov. A professional<br />

officer who fought in the First World War, Popov<br />

moved to France in 1919 and opened an antiques shop<br />

which acquired exceptional works of art. <strong>The</strong> central place<br />

in Popov’s collection belongs to the watercolour portraits<br />

of the first half of the 19th century – a time when this genre<br />

flourished both in Russia and in Europe. <strong>The</strong> exhibition<br />

displayed the works by over 30 artists of the period, both<br />

well-known and forgotten (Piotr Sokolov, Edward Hau, Orest<br />

Kiprensky, Karl Briullov, Alexander Orlovsky, Christina<br />

Robertson, Alexander Molinari, Franz Krueger and other<br />

nineteenth-century Russian and Western painters).<br />

<strong>The</strong> Gallerie Popoff & Co has always taken special pride<br />

in its unique porcelain. An important part of the exhibition<br />

was a display of Russian porcelain of the second half<br />

of the 18th century, first and foremost the products of the<br />

St. Petersburg Imperial Porcelain Factory, made specifically<br />

for the members of the Romanov family and their closest<br />

associates.<br />

Around 160,000 people visited the exhibition in a month,<br />

on average 5,500 visitors per day. Throughout the time<br />

it was open, a random selection of Russian-speaking visitors<br />

were asked to fill in a questionnaire after seeing it.<br />

<strong>The</strong> sociological study aimed to reflect the structure of the<br />

visiting public, their reasons for coming to the Hermitage,<br />

the impressions left by the temporary exhibition and the<br />

reasons for such responses.<br />

<strong>The</strong> exhibition was primarily attended by women, who<br />

accounted for 90% of the respondents. In quantitative<br />

terms, the largest category were young people under<br />

30 (40%), followed by an older generation (over 51 years<br />

of age: 35%) and middle-aged people (25%). <strong>The</strong> visitors<br />

mostly had a higher education, complete (70%) or incom-<br />

plete (16%). <strong>The</strong> structure of the public was dominated by<br />

old age pensioners, engineers and technicians, students,<br />

school and university teachers. <strong>The</strong> majority of the visitors<br />

lived in St. Petersburg and the Leningrad Region (78%).<br />

18% of the visitors had come from other parts of Russia,<br />

and 4% from abroad.<br />

Half of the respondents (51%) quoted the temporary exhibitions<br />

at the Hermitage as the primary goal of their<br />

visit. 32% were exclusively interested in the exhibition Watercolour<br />

Portraits and Decorative Porcelain. New Acquisitions,<br />

while 16% were interested in all the current temporary exhibitions,<br />

and 3% were interested in temporary exhibitions<br />

and certain permanent displays. <strong>The</strong> “exhibition” public,<br />

i.e. those who had come specially, consisted only of St. Petersburg<br />

(48%) and Leningrad Region (3%) residents.<br />

Around 3/5 of the respondents (58%) had known about<br />

the exhibition before coming to the Hermitage; they had<br />

mostly learned about it from television (the Culture and<br />

STO Channels), newspapers (Panorama TV, Sankt-Peterburgskie<br />

Vedomosti), and the radio (Radio Hermitage, Radio<br />

of Russia).<br />

Half of the respondents (50%) had specific reasons for<br />

wanting to see the exhibition, which encompassed a wide<br />

range of artistic, cultural and historical topics:<br />

– eighteenth- and nineteenth-century pictorial art;<br />

– the technologies of watercolour drawings and making<br />

porcelain objects;<br />

– the history of porcelain and watercolour;<br />

– the Vinogradov porcelain and the techniques of its<br />

production;<br />

– biographies of the artists;<br />

– the persons portrayed in the watercolours;<br />

– the age when the works of art were made;<br />

– the story of the acquisition of the collection by the Hermitage,<br />

its previous history, and the price paid for it.<br />

Half of the respondents were moved by the general desire<br />

to broaden their horizons: they “came out of interest”,<br />

“wanted to see the exhibition as a whole”, “felt it necessary<br />

for the sake of general awareness”, etc.<br />

<strong>The</strong> exhibition was highly rated by the general public;<br />

the impressions were exclusively positive. <strong>The</strong> vast majority<br />

of respondents (nearly 4/5) gave it the highest mark<br />

(the evaluations were ranged as excellent/good/satisfactory/unsatisfactory).<br />

Among the strong points, the respondents<br />

noted the high artistic level and rarity of the exhibits,<br />

the selection of the works on display, the excellent<br />

preservation of the watercolours, and the recreation of the<br />

spiritual atmosphere of the represented historical period.<br />

Evaluation of the exhibition<br />

as a whole<br />

Excellent<br />

Good<br />

No response<br />

Average points<br />

% of the overall number<br />

of respondents<br />

2/3 of the respondents (66%) had a positive opinion concerning<br />

the topic of the exhibition; it was “interesting and<br />

relevant”, and the degree to which this topic was reflected:<br />

“full”. Around 30% of the visitors believed themselves<br />

to be insufficiently competent to give a detailed answer<br />

to this question.<br />

5% of the respondents described the topic of the exhibition<br />

as insufficiently reflected:<br />

– there was no information on how the Hermitage had acquired<br />

the collection, and little information on the collectors<br />

(female, 29, higher education (humanities), museum<br />

worker, St. Petersburg).<br />

– not enough general information helping to form an overall<br />

impression of the exhibition (female, 21, uncompleted<br />

higher education (economics), student of the St. Petersburg<br />

State Academy of Management Systems).<br />

Evaluation of the exhibition<br />

topic and its representation<br />

Excellent<br />

Good<br />

Satisfactory<br />

No response<br />

Average points<br />

% of the overall number<br />

of respondents<br />

60 61<br />

78<br />

20<br />

2<br />

4.8<br />

45<br />

21<br />

5<br />

29<br />

4.6<br />

<strong>The</strong> vast majority of the respondents (around 90%) had<br />

a positive opinion about the structure and presentation<br />

of the exhibition. <strong>The</strong>y noted the convenient placement<br />

of the objects, a good light and the quality of the accompanying<br />

information:<br />

– the exhibits were well-spaced so that they could be<br />

viewed without waiting in a queue, which is a very big plus<br />

(female, 23, uncompleted higher education (art), student<br />

of St. Petersburg State University).<br />

– the objects were easy to view and well-lit (male, 74, higher<br />

education (technology), retired, St. Petersburg).<br />

– informative labels and well-planned spacing of the<br />

exhibits (female, 50, higher education (art), restorer,<br />

St. Petersburg).<br />

Evaluation of the exhibition<br />

structure and planning<br />

Excellent<br />

Good<br />

Satisfactory<br />

No response<br />

Average points<br />

temporary exhIbItIons<br />

% of the overall number<br />

of respondents<br />

57<br />

29<br />

4<br />

10<br />

4.6<br />

By Alexei Roshchin

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