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Mind-Munitions

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Chapter 19<br />

War and Public Opinion in<br />

the Nineteenth Century<br />

With Napoleon finally defeated and safely out of harm’s way in<br />

exile, Europe breathed a huge sigh of relief that peace had at last<br />

returned after a generation of war. It is sobering to think that a 25year-old<br />

in 1815 would not be able to remember a time when<br />

Europe had not been at war. This experience, together with the<br />

ideas unleashed by Napoleon and the French Revolution, did not<br />

suddenly disappear with the defeat of France. Quite the reverse<br />

happened, in fact, as Europe began to reconcile itself to the forces<br />

of change the wars had accelerated, not the least significant of<br />

which was the continued development of public opinion and<br />

propaganda. The extent to which the ordinary people of Europe for<br />

a generation had been affected by, and involved in, the Napoleonic<br />

wars narrowed the gap between ruler and ruled still further than<br />

ever before. The nineteenth century saw attempts to widen that<br />

gap again, notably in Victorian Britain. But the forces of change<br />

could not be stemmed and, as a result of technological innovations,<br />

the century saw a steady rise in the role of public opinion and in the<br />

use of propaganda by governing élites to influence it. In the words<br />

of Professor Qualter:<br />

Even those whose attitude towards public opinion in politics did not<br />

change found that of necessity they had to learn the mechanics of peaceful<br />

persuasion by propaganda. With an extended franchise and an<br />

increasing population it was becoming too expensive to do anything<br />

else. Where at one time voters could be bought, they now had to be<br />

persuaded. Politicians had, therefore, to become interested in propaganda.<br />

This was greatly aided by major advances in the speed with which<br />

newspapers could be produced, by the invention of photography,

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