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Mind-Munitions

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306<br />

The New World Information Disorder<br />

such as requests to stay off the roads at certain time so that the<br />

convoys could get through. During Operation Restore Democracy,<br />

the operation to restore democratically elected President Aristide to<br />

power in Haiti during 1994, the upgraded Volant (now Commando)<br />

Solo airborne broadcasting platform transmitted messages onto<br />

local television and radio frequencies under the umbrella of ‘Radio<br />

Democracy’. Although an actual military invasion was pre-empted<br />

on that occasion, it remained essential to communicate with a<br />

largely illiterate population about how to behave once the troops<br />

arrived. PSYOPS teams then produced leaflets, posters, news sheets,<br />

radio and television programmes to explain US intentions to local<br />

audiences in an attempt to lubricate military operations taking<br />

place in the midst of civilians.<br />

What used to be called peacekeeping missions were now being<br />

described as ‘operations other than war’. The extent to which<br />

many western armed forces have professionalized their approach<br />

towards these new kinds of operations meant that PSYOPS had to<br />

adapt the traditional ‘Surrender or Die’ messages disseminated to<br />

enemy soldiers or the ‘Resistance is Futile’ messages targeted at<br />

enemy civilians. Essentially, there were two reasons for this. The first<br />

is that international interventions, as they succeeded the peacekeeping<br />

operations of the Cold War, no longer involved merely<br />

keeping opposing warring factions apart. Soldiers were traditionally<br />

trained to fight soldiers. Now they had increasingly to interact<br />

with civilians. The second factor is that the traditional battlefields<br />

of the past, where soldiers knew the Rules of Engagement and the<br />

limits of their ability to behave in certain ways, have transformed<br />

into a new kind of environment where new skills other than war<br />

fighting are necessary if the objectives of the intervention are to be<br />

achieved. In other words, in operations like the ‘humanitarian<br />

intervention’ in Kosovo in 1999, or Bosnia before it, the real work<br />

begins after the battle in order to pre-empt the need for further<br />

military action.<br />

Since the armed intervention by NATO air power to expel the<br />

Serb armed forces from Kosovo from March to June 1999 and the<br />

establishment since then of KFOR, the region tends only to make<br />

the headlines when things go wrong. Without getting distracted<br />

into debates about whether ‘bad news’ defines the media’s agenda,<br />

NATO attempted to avoid such headlines by an ambitious information<br />

campaign designed to stabilize the region’s ethnic hatreds and

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