General Course Descriptions - Houston Community College System

MlAB 1267 prACtiCuM iV (or
Field experienCe) CliniCAl/
MediCAl lABorAtory
teCHniCiAn (MiCroBiology/
pArAsitology)
prerequisite: department Approval
Credit: 2 (15 lab)
Practical, general workplace training supported by
an individualized learning plan developed by the
employer, college, and student .
MlAB 1270 HeMAtology i
Credit: 2 (1 lecture, 4 lab)
Introduction to the theory and practical application
of routine and special hematology procedures, both
manual and automated, red blood cells and white blood
cells maturation sequences, and normal and abnormal
morphology and associated diseases . This course is
the first part of a two-part course and concentrates
on red cell disorders
MlAB 1271 HeMAtology ii
prerequisite: MlAB 1270
Credit: 2 (1 lecture, 4 lab)
Introduction to the theory and practical application
of routine and special hematology procedures, both
manual and automated, red blood cells and white blood
cells maturation sequences, and normal and abnormal
morphology and associated diseases . This course is
the first part of a two-part course and concentrates on
white blood cell disorders .
MlAB 1371 registry reVieW
Credit: 3 (3 lecture)
Topics address recently identified current events, skills,
knowledge, and/or attitudes and behaviors pertinent
to the technology or occupation and relevant to the
professional development of the student
MlAB 2264 prACtiCuM V (or Field
experienCe) CliniCAl/MediCAl
lABorAtory teCHniCiAn
prerequisite: department Approval
Credit: 2 (14 lab)
Practical, general workplace training supported by
an individualized learning plan developed by the
employer, college, and student .
MlAB 2270 CliniCAl CHeMistry i
Credit: 2 (1 lecture, 4 lab)
An introduction to the principles and procedures
of various tests performed on Clinical Chemistry .
Presents the physiological basis for the test, the
principle and procedure for the test, and the clinical
significance of the test results, including quality
control and normal values . Also includes basic
chemical laboratory technique, chemical laboratory
safety, electrolytes and acid-base balance, proteins,
carbohydrates, lipids and NPNs .
MlAB 2271 CliniCAl CHeMistry ii
prerequisite: MlAB 2270
Credit: 2 (1 lecture, 4 lab)
An introduction to the principles and procedures of
various tests performed in Clinical Chemistry . Presents
the physiological basis for the test, the principle and
procedure for the test, and the clinical significance of
the test results, including quality control and normal
values . Also includes basic chemical laboratory
technique, chemical laboratory safety, electrolytes and
acid-base balance, enzymes, cardiac, pancreatic, and
liver function, vitamins and endocrinology .
MlAB 2431 iMMunoHeMAtology
prerequisite: MlAB 1235
Credit: 4 (3 lecture, 4 lab)
A study of blood antigens and antibodies . Performance
of routine blood banking procedures, including blood
group and Rh typing, antibody screens, antibody
identification, cross matching, elution, and absorption
techniques .
MlAB 2434 (CliniCAl)
MiCroBiology
prerequisite: Biol 2420
Credit: 4 (3 lecture, 4 lab)
Instruction in the theory, practical application, and
pathogenesis of clinical microbiology, including
collection, setup, identification, susceptibility testing,
and reporting procedures .
MrKg 1302 prinCiples oF
retAiling
Credit: 3 (3 lecture)
Introduction to the retailing environment and its
relationship to consumer demographics, trends,
and traditional/nontraditional retailing markets . The
employment of retailing techniques and the factors
that influence modern retailing .
MrKg 1311 prinCiples oF
MArKeting
Credit: 3 (3 lecture)
Introduction to the marketing functions: identification
of consumer and organizational needs; explanation
of economic, psychological, sociological, and global
issues; and description and analysis of the importance
of marketing research .
MrKg 1313 puBliC relAtions
Credit: 3 (3 lecture)
Exploration of theories, techniques, and processes
of public relations including means of influencing
methods of building good will, analysis of media,
obtaining publicity, and implementation of public
relations programs .
MrKg 1391 speCiAl topiCs in
Business MArKeting/MArKeting
MAnAgeMent
Credit: 3 (3 lecture)
Topic addresses recently identified current events,
skills, knowledge, and/or attitudes and behaviors
pertinent to the technology or occupation and relevant
to the professional development of the student .
MrKg 2312 e-CoMMerCe
Credit: 3 (3 lecture)
Explore electronic tools utilized in marketing; focus on
marketing communications in developing customer
relationships .
MrKg 2333 prinCiples oF selling
Credit: 3 (3 lecture)
Overview of the selling process . Identification of the
elements of the communication process between
buyers and sellers . Examination of the legal and ethical
issues of organizations which affect salespeople .
Course desCriptions
276
MrKg 2348 MArKeting reseArCH
And strAtegies
Credit: 3 (3 lecture)
A simulated marketing environment for epxerience
in marketing decision-making . Provides practical
experiences in analyzing marketing cases . Includes
dynamic interrelationships among marketing price,
channels of distribution, promotion, and product
responsibility .
MrKg 2349 AdVertising And
sAles proMotion
Credit: 3 (3 lecture)
Integrated marketing communications . Includes
advertising principles and practices . Emphasizes multimedia
of persuasive communication including buyer
behavior, budgeting, and regulatory constraints .
MrKg 2371 serViCes MArKeting
Credit: 3 (3 lecture)
An analysis of the principles, methods and problems
of marketing for both professional and consumer
services . A study of competition, customer service,
services design, pricing, services promotion and
distribution strategies .
MrKg 2372 ConsuMer BeHAVior
Credit: 3 (3 lecture)
A study of buyer motives, reference groups, social
class, culture, and family and social interrelationships
are examined .
MrKg 2373 serViCes proMotion
Credit: 3 (3 lecture)
Principles and practices of services promotion
including public relations, image advertising, proposal
writings, sales presentation design, media planning,
public relations campaign planning, lobbying, crisis
management, positioning, services selling and event
planning are discussed .
MrKg 2374 MArKeting CAse
studies
Credit: 3 (3 lecture)
A study of marketing problems and challenges
through the use of case histories and actual
marketing situations involving advertising, prices,
distribution, product selection, client or consumer
behavior, marketing training, market segmentation
and international marketing .
MrKg 2380 CooperAtiVe
eduCAtion-Business
MArKeting/MArKeting
MAnAgeMent
prerequisite: department Approval
Credit: 3 (1 lecture, 20 lab)
Career-related activities encountered in the student’s
area of specialization offered through an individualized
agreement among the college, employer, and student .
Under the supervision of the college and the employer,
the student combines classroom learning with work
experience . Includes a lecture component .