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Palatinose - Soft Drinks International

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<strong>Soft</strong> <strong>Drinks</strong> <strong>International</strong> – February 2011<br />

ArabLab 2011<br />

BEVERAGE producers attending ArabLab<br />

2011 in Dubai, United Arab Emirates, will find<br />

Paul Richardson of Priorclave on hand to talk<br />

about the company’s comprehensive range<br />

of laboratory autoclaves.<br />

ArabLab 2011 will be held in three of the<br />

Sheikh Saeed Halls at the Dubai <strong>International</strong><br />

Convention and Exhibition Centre from 7th<br />

to 10th March. This is not only the definitive<br />

trade event of its kind for the Middle East<br />

but also has a steadily growing role in Africa<br />

and the Indian sub-continent. Buyers are also<br />

increasingly attending from further afield,<br />

Award for health<br />

awareness<br />

AL Rabie Saudi Foods has joined with the<br />

Charitable Association for Health Education in<br />

Saudi Arabia to launch a new award for<br />

excellence in health awareness.<br />

The Hayatona award’s aim is to develop a<br />

mechanism for achieving a quantum leap in<br />

the promotion of health awareness programmes<br />

and activities, the award partners<br />

red Bull Shall<br />

WHAT'S in a word? In the United Arab<br />

Emirates, ‘shall’ has taken on a whole new<br />

meaning. It describes the art of tilting a four<br />

wheel drive vehicle on one side and driving<br />

it in that mode for as long a distance as<br />

possible.<br />

Ever a brand to be associated with<br />

adventure and lifestyle sports, Red Bull<br />

energy drink sponsored the inaugural Red<br />

Bull Shall at Hafeet Mountain, Al Ain, in<br />

Red Bull Shall Al Ain. Photo: Ammar Al Atta.<br />

notably from China and elsewhere in Asia.<br />

Priorclave will feature three of its most<br />

popular, electrically heated models at<br />

ArabLab 2011. These are the PS/MID/C60, a<br />

compact top-loading autoclave with 60 litre<br />

capacity; the mid-range PS/QCS/EH150<br />

range, an electrically heated front-loader, with<br />

150 litre capacity and optional direct steam<br />

heating capability; and the 95 litre<br />

PS/OPL/V95 top-loader from the OPAL<br />

range.<br />

Autoclaves in the OPAL range feature<br />

automatic free steaming, a thermal safety lock<br />

and a slimmed down version of Priorclave’s<br />

familiar TACTROL microprocessor control<br />

system.<br />

explain.<br />

In line with this, Al Rabie Saudi Foods will<br />

be giving the association ongoing support as<br />

part of its CSR programme.<br />

Working under the umbrella of the Ministry<br />

of Social Affairs, the association has<br />

established a professional framework of training<br />

and advisory services covering research,<br />

policies and systems, as well as wide-ranging<br />

educational work in the form of workshops,<br />

health awareness leaflets and other initiatives.<br />

It also provides scholarships for professional<br />

development in the field.<br />

association with the Al Ain Police and Al Ain<br />

Municipality.<br />

Each driver was required to demonstrate<br />

his skill in shalling over a 90 metre track<br />

which featured various obstacles. In fact,<br />

shalling calls for team involvement: three<br />

passengers create maximum equilibrium to<br />

keep the vehicle balanced on two wheels.<br />

Ahmed Al Sherif, General Director of the<br />

Emirates Motor Sport Federation, said that<br />

the Red Bull Shall was a means of taking an<br />

increasingly popular sport off the roads,<br />

providing proper safety conditions.<br />

MIDDLE EAST<br />

SUBSCRIBE<br />

13<br />

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monthly copy of<br />

<strong>Soft</strong> <strong>Drinks</strong> <strong>International</strong><br />

email:<br />

subscriptions@<br />

softdrinksinternational.com<br />

European Union: £110, €150<br />

Rest of World: £125, €170, $200<br />

ADVERTISE<br />

To discuss marketing<br />

opportunities email:<br />

advertising@<br />

softdrinksinternational.com<br />

CONTRIBUTE<br />

Send your news to:<br />

news@<br />

softdrinksinternational.com<br />

To discuss editorial<br />

contributions email:<br />

editorial@<br />

softdrinksinternational.com<br />

All major credit/debit cards accepted<br />

Tel: +44 (0)1202 842222<br />

Fax: +44 (0)1202 848494<br />

www.softdrinksinternational.com

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