Palatinose - Soft Drinks International

Soft Drinks International – February 2011
Sales milestone
USA/CHINA Minute Maid Pulpy has
joined the roll call of Coca-Cola brands that
have achieved global retail sales of more
than US$1 billion, bringing the number of
billion dollar brands in the company's portfolio
to 14. The brand has reached the US$1
billion sales mark in five years.
This milestone marks the first time that a
brand of The Coca-Cola Company, developed
and launched in an emerging market,
has reached the billion dollar mark. Minute
Maid Pulpy was introduced nationally in
China in 2005, and is now among the premier
juice drink brands in 18 territories
across three continents including Indonesia,
Taiwan, Philippines, Thailand and India.
In 2010, Pulpy was introduced in Algeria,
Malaysia, Singapore and Vietnam. In addition,
Pulpy was launched in Mexico as Valle Pulpy
under the del Valle trademark. In Kazakhstan,
Pulpy is sold as Piko Pulpy. The brand is
poised for further global expansion in 2011.
Joseph Tripodi, Chief Marketing and Commercial
Leadership Officer, TCCC, said: "The
rapid scalability of the Pulpy brand in developing
markets is critical to the continued
growth of the global juice business of The
Coca-Cola Company. The development in
China of the Pulpy brand, one that is now
growing share in many other markets, is a testament
to the ability of our system to rapidly
range extended
SOUTH AFRICA 2 litre Elopak variants
have been added to the Zing Fruit Juice
range from Pacmar, joining the well-established
1 litre and 200ml Tetra Pak offerings.
Pacmar explains the decision to extend the
range “was made to meet the rising consumer
demand for savings through bulk purchases.”
Zing is a fruit nectar range combining juice,
water and permitted sweeteners. The fruit
juice content ranges
between 20% and 70%.
“The feedback from
Zing’s consumers in
Africa has been rather
exceptional,” says Pacmar’s
Renay Bunke. “The
brand has really lived up
to its expectations and it
continues to grow due
to the escalating consumer
demand.”
As well as South
Africa, Zing is also sold
in Botswana, Swaziland,
Namibia and Zambia.
www.softdrinksinternational.com
Summer meltdown
SOUTH AFRICA The southern summer
promotion by the country's big-selling Liqui-
Fruit long-life juice brand has again generated
huge crowd participation and extensive
local media publicity beginning with the
appearance of a ‘mysterious iceberg’ off a
popular beach.
Consumers were invited to photograph
themselves and Liqui-Fruit with the ‘iceberg’
on its travels. A grand finale in Cape Town in
mid-January saw Linda Lloyd from Hout Bay
take the top prize of R50,000.
Limited edition
AUSTRALIA Producer Saxby’s has done
well over the southern summer, a period of
unprecedented weather stress on the east
coast of the continent, with a limited edition
Toffee Apple flavour. Consumers gave a very
positive reception to the drink, offered in
600ml bottles.
Saxby’s Toffee Apple has been distributed
primarily in the producer’s key market catchment
area of northern New South Wales
but has also been available elsewhere in
NSW and Queensland.
Saxby’s was established in Taree in the late
1850s by young English immigrant George
Saxby who also established the region’s first
JUICES & JUICE DRINKS
Muhtar Kent celebrates Minute Maid Pulpy's achievement.
scale innovation from any part of the world."
Minute Maid Pulpy is a natural juice drink
with real fruit juice and real orange pulp.
Orange is the core flavour but the product
23
is available in a range of other flavours in different
markets, such as Lemon, Tropical,
Mango/Orange, Pink Grapefruit and
Aloe/Apple.
Liqui-Fruit is made by Paarl-based Ceres
Fruit Juices, South Africa’s largest juice producer
and part of the Pioneer Foods group.
newspaper and was a two-term mayor as
well as a long-serving councillor. His first
beverages were bottled at Chatham, near
Taree, under the label ‘George Saxby, Manning
River’. The company is still familyowned.