Palatinose - Soft Drinks International

Soft Drinks International – February 2011
Low sodium
DUBAI The supermarket chain, Emirates Co-operative Society, has
taken on a number of new food and beverage agencies as part of its
evolution as a major distribution company.
One key agency is for Erikli spring water from Turkey, promoted as
having very low sodium content. Erikli is offered in a variety of packaging
options, from 225ml to 5 litre.
Lake break
UK Natural mineral water Aqua Pura is focusing on its source, deep
in the Cumbrian countryside, with a new on-pack offer which runs
until May. Having undergone a major relaunch based on its Cumbrian
provenance, Aqua Pura is offering consumers the chance to win
a luxury break in the Lake District.
Working with Cumbria Tourism, Aqua Pura has sourced a range of
top quality accommodation, including hotels, B&B’s and self-catering
options. Winners will also receive spending money and vouchers for
free entry for a number of activities. The promotion will also offer
thousands of 2-for- 1 vouchers for popular Lake District attractions
to the runners-up.
Graham Breed, the brand's Marketing Director, said: “We are
proud of our Cumbrian roots. We wanted to give consumers the
chance to visit the outstanding countryside in the Lake District. We
believe that our latest promotion will drive interest to the bottled
water fixture, helping to drive sales and add value to the category.”
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