Palatinose - Soft Drinks International
Palatinose - Soft Drinks International
Palatinose - Soft Drinks International
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52 EVEnT PrEVIEW<br />
<strong>Soft</strong> <strong>Drinks</strong> <strong>International</strong> – February 2011<br />
Pro2Pac<br />
delivering packaging’s best<br />
Co-located with<br />
IFE at London’s<br />
ExCel centre,<br />
Pro2Pac will be<br />
open from 13th<br />
to 16th March.<br />
www.pro2pac.co.uk<br />
With packaging consistently a hot topic on<br />
the news agenda over the last year, there<br />
couldn’t be a better time for the UK's processing<br />
and packaging exhibition designed exclusively<br />
for the food & drink industry to stage its return to<br />
London’s ExCeL.<br />
Promising to be the most exciting event in its<br />
history, Pro2Pac will provide a stage for nearly<br />
100 leading food and drink manufacturers, suppliers<br />
and technology providers to showcase a<br />
range of new packaging solutions, sustainable<br />
materials, manufacturing equipment and firstclass<br />
processing and packaging services to help<br />
companies innovate, operate more effectively,<br />
increase profits, and keep up with consumer<br />
demand.<br />
Major industry players such as Ravenwood<br />
Packaging, T Freemantle and Nicholl Food<br />
Packaging, plus first-time exhibitors such as<br />
Tinware Direct, Winkworth Machinery Ltd and<br />
Aptar Food and Beverages will capitalise on the<br />
fact that, with an annual turnover of £70 billion,<br />
the food and drink industry is the UK's largest<br />
manufacturing sector. In addition to the strong<br />
UK presence at Pro2Pac, companies from<br />
Australia, the Republic of Ireland, Israel, France,<br />
Taiwan and Finland will be represented, highlighting<br />
the increasing international importance<br />
of the show.<br />
Visitors registering for Pro2Pac will also be<br />
able to attend IFE – the <strong>International</strong> Food &<br />
Drink Exhibition – located alongside Pro2Pac at<br />
ExCeL and featuring thousands of major food<br />
and drink suppliers from around the globe. With<br />
businesses from across the industry able to<br />
source the most cost-effective practices, equipment<br />
and materials to improve business all<br />
under one roof, the show is a ‘must’ for anyone<br />
in the sector.<br />
Sustainability is high on the agenda for every<br />
new product at the development stage as manufacturers<br />
look to increasingly ‘green’ alternatives<br />
for both packaging and processing methods.<br />
Educational programme<br />
In addition to world-class exhibitors, Pro2Pac is<br />
set to deliver its most exciting educational programme<br />
yet with a host of experts presenting in<br />
the Packaging Innovation Seminar Theatre on<br />
the latest issues affecting the industry.<br />
Confirmed speakers for the Packaging<br />
Innovation Seminars include representatives<br />
from multi-retailers Tesco and Morrisons and<br />
smoothie-maker Innocent <strong>Drinks</strong>.<br />
Sarah Paskell, Design Manager at Tesco, will<br />
join forces with Doug James, MD at design company<br />
Honey, to discuss how physical packaging<br />
can change quality, mood and relationship with<br />
the consumer. The presentation will explore specific<br />
examples where the physical pack has<br />
Pro2Pac seminars.<br />
changed perceptions and contributed strongly to<br />
delivering significant increases in sales and profit.<br />
Examples will include The City Kitchen, a<br />
brand exclusive to Tesco, which has delivered<br />
£50+ million in its first year and where the physical<br />
pack played a key role in changing sector<br />
perceptions.<br />
Steve Jackson, Technical Manager of<br />
Packaging at Wm Morrison Supermarkets PLC,<br />
will explore the chain’s Great Taste Less Waste<br />
Campaign, which aims to re-educate customers<br />
into wasting less food in the home. It will focus<br />
on shelf life extension, product quality and how<br />
to use Morrison’s unique vertical integration to<br />
leverage the best practise and new developments<br />
in packaging.<br />
Louise Stevens, Sustainability Manager at<br />
Innocent <strong>Drinks</strong>, will examine how the company<br />
has been working to make its packaging both as<br />
consumer-appealing and sustainable as possible<br />
ever since it started selling smoothies back in<br />
1999. Today the company is trying to develop<br />
new ways of reducing the carbon intensity of its<br />
packaging portfolio, a measure it started tracking<br />
in 2010 in conjunction with signing up to<br />
WRAP's Courtauld Commitment II.<br />
Other speakers include Lord Rupert<br />
Redesdale, who acts as Vice-Chair of the All<br />
Party Parliamentary Climate Change Group,<br />
Mike Dudbridge from the University of Lincoln,<br />
Geoff Courtney from the UK Can Makers,<br />
Benjamin Punchard, Head of Global Packaging<br />
Research at Euromonitor, and Josh Brooks, Editor<br />
of leading trade magazine Packaging News.<br />
Packaging design<br />
For the first time this year, the show will have an<br />
entire section dedicated to the Packaging Design<br />
Challenge - a competition presenting the most<br />
cutting-edge packaging designs from manufacturers,<br />
designers and technology providers. The<br />
competition will culminate in a presentation of<br />
the entrants’ ideas at the Packaging Innovation<br />
Hub where visitors will vote to choose their<br />
favourite designs. ■