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Palatinose - Soft Drinks International

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52 EVEnT PrEVIEW<br />

<strong>Soft</strong> <strong>Drinks</strong> <strong>International</strong> – February 2011<br />

Pro2Pac<br />

delivering packaging’s best<br />

Co-located with<br />

IFE at London’s<br />

ExCel centre,<br />

Pro2Pac will be<br />

open from 13th<br />

to 16th March.<br />

www.pro2pac.co.uk<br />

With packaging consistently a hot topic on<br />

the news agenda over the last year, there<br />

couldn’t be a better time for the UK's processing<br />

and packaging exhibition designed exclusively<br />

for the food & drink industry to stage its return to<br />

London’s ExCeL.<br />

Promising to be the most exciting event in its<br />

history, Pro2Pac will provide a stage for nearly<br />

100 leading food and drink manufacturers, suppliers<br />

and technology providers to showcase a<br />

range of new packaging solutions, sustainable<br />

materials, manufacturing equipment and firstclass<br />

processing and packaging services to help<br />

companies innovate, operate more effectively,<br />

increase profits, and keep up with consumer<br />

demand.<br />

Major industry players such as Ravenwood<br />

Packaging, T Freemantle and Nicholl Food<br />

Packaging, plus first-time exhibitors such as<br />

Tinware Direct, Winkworth Machinery Ltd and<br />

Aptar Food and Beverages will capitalise on the<br />

fact that, with an annual turnover of £70 billion,<br />

the food and drink industry is the UK's largest<br />

manufacturing sector. In addition to the strong<br />

UK presence at Pro2Pac, companies from<br />

Australia, the Republic of Ireland, Israel, France,<br />

Taiwan and Finland will be represented, highlighting<br />

the increasing international importance<br />

of the show.<br />

Visitors registering for Pro2Pac will also be<br />

able to attend IFE – the <strong>International</strong> Food &<br />

Drink Exhibition – located alongside Pro2Pac at<br />

ExCeL and featuring thousands of major food<br />

and drink suppliers from around the globe. With<br />

businesses from across the industry able to<br />

source the most cost-effective practices, equipment<br />

and materials to improve business all<br />

under one roof, the show is a ‘must’ for anyone<br />

in the sector.<br />

Sustainability is high on the agenda for every<br />

new product at the development stage as manufacturers<br />

look to increasingly ‘green’ alternatives<br />

for both packaging and processing methods.<br />

Educational programme<br />

In addition to world-class exhibitors, Pro2Pac is<br />

set to deliver its most exciting educational programme<br />

yet with a host of experts presenting in<br />

the Packaging Innovation Seminar Theatre on<br />

the latest issues affecting the industry.<br />

Confirmed speakers for the Packaging<br />

Innovation Seminars include representatives<br />

from multi-retailers Tesco and Morrisons and<br />

smoothie-maker Innocent <strong>Drinks</strong>.<br />

Sarah Paskell, Design Manager at Tesco, will<br />

join forces with Doug James, MD at design company<br />

Honey, to discuss how physical packaging<br />

can change quality, mood and relationship with<br />

the consumer. The presentation will explore specific<br />

examples where the physical pack has<br />

Pro2Pac seminars.<br />

changed perceptions and contributed strongly to<br />

delivering significant increases in sales and profit.<br />

Examples will include The City Kitchen, a<br />

brand exclusive to Tesco, which has delivered<br />

£50+ million in its first year and where the physical<br />

pack played a key role in changing sector<br />

perceptions.<br />

Steve Jackson, Technical Manager of<br />

Packaging at Wm Morrison Supermarkets PLC,<br />

will explore the chain’s Great Taste Less Waste<br />

Campaign, which aims to re-educate customers<br />

into wasting less food in the home. It will focus<br />

on shelf life extension, product quality and how<br />

to use Morrison’s unique vertical integration to<br />

leverage the best practise and new developments<br />

in packaging.<br />

Louise Stevens, Sustainability Manager at<br />

Innocent <strong>Drinks</strong>, will examine how the company<br />

has been working to make its packaging both as<br />

consumer-appealing and sustainable as possible<br />

ever since it started selling smoothies back in<br />

1999. Today the company is trying to develop<br />

new ways of reducing the carbon intensity of its<br />

packaging portfolio, a measure it started tracking<br />

in 2010 in conjunction with signing up to<br />

WRAP's Courtauld Commitment II.<br />

Other speakers include Lord Rupert<br />

Redesdale, who acts as Vice-Chair of the All<br />

Party Parliamentary Climate Change Group,<br />

Mike Dudbridge from the University of Lincoln,<br />

Geoff Courtney from the UK Can Makers,<br />

Benjamin Punchard, Head of Global Packaging<br />

Research at Euromonitor, and Josh Brooks, Editor<br />

of leading trade magazine Packaging News.<br />

Packaging design<br />

For the first time this year, the show will have an<br />

entire section dedicated to the Packaging Design<br />

Challenge - a competition presenting the most<br />

cutting-edge packaging designs from manufacturers,<br />

designers and technology providers. The<br />

competition will culminate in a presentation of<br />

the entrants’ ideas at the Packaging Innovation<br />

Hub where visitors will vote to choose their<br />

favourite designs. ■

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