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Palatinose - Soft Drinks International

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14 INDUSTRY NEWS<br />

<strong>Soft</strong> <strong>Drinks</strong> <strong>International</strong> – February 2011<br />

Asia Pacific<br />

Leadership changes<br />

in Australasia<br />

BEVERAGE companies in Australasia are<br />

undergoing a significant change in executive<br />

command. Among the moves, Frucor Beverages’<br />

long-serving Managing Director, Mark<br />

Cowsill, is to retire at the end of May. And<br />

Peter Kean, Managing Director of Lion<br />

Nathan New Zealand, is crossing the Tasman<br />

to take control of the Australian juice and<br />

dairy giant, National Foods, from the beginning<br />

of April.<br />

Cowsill has been with Frucor for more<br />

than 18 years. During that time he has<br />

played a key role in taking Frucor from a relatively<br />

small subsidiary of the New Zealand<br />

Apple and Pear Marketing Board to a major<br />

international beverage business with growing<br />

global sales.<br />

Under Cowsill’s management, Frucor has<br />

diversified into new categories and products,<br />

such as the V energy drink range and<br />

Mizone waters and sports drinks.<br />

Frucor also made several strategic acquisitions,<br />

including Pepsi bottling rights in New<br />

Zealand, the fresh juice business Simply<br />

Squeezed and the sales and distribution arm<br />

of the Australian juice business, Spring Valley.<br />

Cowsill also took Frucor through a series of<br />

ownership changes; it is now owned by Suntory.<br />

Kean has been with Lion Nathan for<br />

nearly 25 years, moving steadily up the corporate<br />

ladder to take over as Chief Executive<br />

of the New Zealand operation of the<br />

Indonesia starch<br />

purchase<br />

THE Cargill group has acquired a majority<br />

stake of just over 85% in PT Sorini Agro<br />

Asia Corporindo, one of the world’s leading<br />

producers of Sorbitol, as well as other starch<br />

and starch sweeter products. As required by<br />

Indonesian law, Cargill is making a mandatory<br />

tender offer for the remaining shares.<br />

Sorini supplies to customers in more than<br />

70 countries, as well as steadily gaining sales<br />

share within Indonesia itself. It operates two<br />

starch sweetener and five starch plants in<br />

East Java and Lampung provinces.<br />

“We are excited to be a part of Cargill<br />

and by the opportunities accorded to our<br />

customers and employees by this transaction,”<br />

said K.L. Chopra, President-Director of<br />

Sorini. “The combined capabilities and talents<br />

of Cargill and Sorini will enable us to better<br />

serve customers in Indonesia, Southeast Asia<br />

and other markets.”<br />

Peter Kean and, right, Mark Cowsill.<br />

Australasian giant some six years ago.<br />

Lion Nathan is primarily a beer and wine<br />

producer, in addition to distributing an<br />

extensive portfolio which also includes<br />

world-leading spirits brands, notably through<br />

a partnership with Diageo. Earlier involved in<br />

soft drinks – it owned the Pepsi franchise<br />

prior to its sale to Frucor – it has in recent<br />

years developed a small but very successful<br />

range of craft soft drinks aligned to a craft<br />

beer brand. It also distributes and bottles<br />

other soft drinks.<br />

National Foods is one of Australasia’s<br />

Proposed code<br />

changes<br />

FOOD Standards Australia New Zealand<br />

has sought input from interested individuals<br />

and organisations on proposed changes to<br />

the two-country Food Standards Code,<br />

including permitted levels of steviol glycosides<br />

and the use of calcium lignosulphonate<br />

as a food additive.<br />

Cargill is seeking approval to increase the<br />

maximum permitted level of steviol glycosides<br />

in water-based beverages, brewed soft<br />

drinks, formulated beverages, flavoured soy<br />

beverages and ice cream. The group claims<br />

ASEAn Tourism<br />

Forum 2011<br />

largest FMCG companies, with an annual<br />

turnover of around A$3.5 billion. It owns a<br />

wealth of dairy, juice, soy and related brands.<br />

In his new role, Kean will take over from<br />

Andrew Reeves who is moving to another<br />

food group as Chief Executive.<br />

Both Frucor and Lion Nathan NZ are<br />

expected to announce new managing directors<br />

shortly.<br />

the increased levels are required to provide<br />

a more acceptable taste profile for consumers.<br />

DSM Nutritional Products Australia has<br />

sought FSANZ permission for the use of<br />

calcium lignosulphonate as a carrier for fatsoluble<br />

vitamins (A, D, E, K) and carotenoids<br />

in preparations of food additives and nutrients<br />

to facilitate their introduction into<br />

water-based foods and beverages.<br />

FSANZ has also called for submissions<br />

on a general update of the code to maintain<br />

its currency and clarity. The amendments<br />

address inconsistencies, misspellings,<br />

grammatical and typographical errors, omissions<br />

and items that require updating or<br />

clarification.<br />

larly effective way through specially packaged<br />

bottles of Vital premium water.<br />

These featured both the tourism logo –<br />

which includes the famous ruins of Angkor<br />

Wat – and the ATF symbol.<br />

CAMBODIA’s tourism marketing presents<br />

the destination appropriately as the Kingdom<br />

of Wonder, as delegates to the recent<br />

ASEAN Tourism Forum in Phnom Penh discovered.<br />

Meeting in the Diamond Island convention<br />

and exhibition centre at the confluence<br />

of the Mekong River and two other<br />

waterways, delegates were reminded of the<br />

Kingdom of Wonder message in a particu- Kingdom of Wonder water.

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