Palatinose - Soft Drinks International

24 ProDUCTS
Soft Drinks International – February 2011
Squeezed fruit
USA Tropicana Products Inc, a division of
PepsiCo, is testing a new portable children's
snack called Tropicana Tropolis – a smooth
blend of real squeezable fruit. Tropicana says
it has created this innovative new food line
to help “moms squeeze the goodness of
fruit into kids’ daily diets by making fruit fun.”
Tropicana worked with families and health
experts to develop Tropolis. Price, availability
and convenience are, according to Tropicana,
the three main barriers for mothers when it
comes to making fruits and vegetables part
of everyday routines, leaving Americans,
including children, short on the five to 13
fruit and vegetable servings recommended
for everyday consumption.
The brand believes the fruit goodness,
nutrition and portion size of Tropicana Tropolis
will appeal to mothers. It boasts a
smooth blend of real squeezable fruit, is a
good source of fibre, and offers 100% of the
recommended daily value of vitamin C, with
no added sugars, artificial sweeteners or high
fructose corn syrup; and no artificial flavours,
colours or preservatives.
“Mums have fond memories of Tropicana
from their own childhoods, and our hope is
that this new nutritious snack will give them
yet another way to give their children fruit
goodness,” said Memo Maquivar, Tropicana
Vice-President of Marketing. “For kids, we
want Tropicana Tropolis to be all about making
fruit fun and being drawn into ‘a world
of good’.”
Tropicana enlisted the help of children to
identify the flavours they like most, resulting
in the sweet and sour Tropicana Tropolis
varieties: CherryWorld, GrapeWorld and
AppleWorld. The pouch package is designed
to fit in lunchboxes and small hands for a
fun-to-squeeze experience.
In brief…
Tropicana Tropolis is
available in select
stores in limited
markets beginning
late January 2011. If
successful, expanded
distribution is
expected in 2012.
● UK Princes, one of the country's leading
food and drink companies, reports it is planning
to build on recent sales growth with a
campaign of investment which will see the
brand launch a new on-pack offer, as well as
a new consumer website, www.princes.co.uk
The new phase of investment follows
Princes’ ‘Yours to Enjoy’ consumer advertising
campaign last year which reached more than
16 million people.
Carafe pack
UK Innocent has chosen a new recylable PET
carafe to launch a new range of juices. The
not-from-concentrate range includes an orange
juice (both with bits and smooth) and an
apple juice. Developed and designed by a spe-
Bear promotion
UK Coinciding with this month's screenings
of Warner Bros new animation movie
Yogi Bear the Feel Good Drinks Company,
the film's official soft drinks partner, is running
a major on-pack promotion on its
Feel Good Kids Range.
Consumers have the chance to enter
the 'smarter than average' competition to
win a Wild Family Adventure to Florida,
USA. The promotion is featured on all Feel
Good Kids four-pack cartons. In addition
there are 500 limited edition Yogi Bear T-
cialist team at innocent, the carafe contains
25% recycled material, and is claimed easier for
consumers to use and convenient to recycle.
The company says 11 juicy oranges and
eight large apples goes into each carafe.
As with all its products, the company will be
donating 10% of profits to people in need
through its innocent foundation.
shirts to be won instantly when consumers
check their unique on-pack code on the
www.feelgooddrinks.co.uk website.
Steve Cooper, co-founder and Marketing
Director at Feel Good Drinks, said: “We
are delighted to be the sole soft drinks
partner of Yogi Bear as it is such a fantastic
feel good movie and a perfect fit for our
kids brand. Our Feel Good Kids drinks are
made with 100% natural ingredients and
absolutely no added sugar providing one of
your five a day; they also provide great
refreshment for thirsty kids making them a
great addition to Yogi’s ‘pic-a-nic basket!”