Palatinose - Soft Drinks International

Soft Drinks International – February 2011
rebranding
AUSTRALIA One of the country's bestknown
juice products is being rebranded
from March as the result of an investigation
last year by the Australian Competition and
Consumer Commission (ACCC) which
resulted in the producer agreeing to courtenforceable
changes. National Foods’ Berri
Australian Fresh will henceforth be known
as Berri Australian Grown.
The ACCC was concerned that the
packaging used until recently suggested that
the products contained only juice that was
freshly squeezed, when in fact they could
contain either fresh juice or a blend of
fresh and aseptically stored juice.
National Foods accepted that the Australian
Fresh packaging might have misled
some consumers and agreed to rebrand,
withdraw old stock and publish corrective
advertisements.
The company explained to consumers in
both advertising and website text just what
Totally Wild
SOUTH AFRICA Totally Wild, a company
that specialises in making beverages
and foods using indigenous African plants,
has extended its juice range. The newest
addition is Cape Aloe and Baobab, marketed
as combining two of Africa’s ‘superfoods’.
“Recent research has discovered that
baobab contains more antioxidants than
blueberries and goji berries, double the calcium
of milk, more iron than red meat or
The Totally Wild range.
On the way out – to become Berri Australian
Grown.
aseptic storage meant and how this helped
ensure a consistent product year-round. It
stressed that no added preservatives were
used and that the range contained no concentrate
stock. All juice is Australian-grown.
Content of the range will remain the same
under the new branding.
spinach and has about six times the vitamin
C content of oranges,” said trade background
notes for the new product.
“Baobab also contains high levels of cholesterol-busting
pectin.”
Cape Aloe and Baobab has a sweet,
tangy and fruity flavour. It joins Totally Wild
Cape Aloe with Pomegranate and Hibiscus
Extract, and Cape Aloe and Mango Juice.
The aloe ferax pulp used in the juices is
harvested sustainably from plants growing
naturally in the Western Cape region and
only organic baobab is used. The juices are
all certified kosher.
JUICES & JUICE DRINKS
More flavours
25
CHINA SkyPeople Fruit Juice Inc, processor
of kiwifruit, apple, pear and other concentrated
specialty fruit juices and
manufacturer of Hedetang-branded fruit
beverages, has unveiled four new Hedetang
juice labels for a 500ml bottle. The management
expects to expand distribution of
Hedetang-branded fruit juice beverages to
200 retail locations in multiple cities including
Beijing, Tianjian, Wuhan and Xi’an by the
end of the second quarter of 2011.
Yongke Xue, CEO of SkyPeople Fruit
Juice, said: “We now sell six flavours of
Hedetang juices in 280 ml glass bottles, our
new 500 ml glass bottle and case packs,
including apple juice, pear juice, kiwifruit
juice, mulberry juice, kiwifruit cider and
mulberry cider. We position our juices at a
premium retail price of 4.80 yen or
US$0.73 for the 280 ml bottle, 11.80 yen
or US$1.79 for the 500 ml bottle and
78.00 yen or US$11.84 for our six-pack
box. Our pricing, unique flavours and superior
taste of our beverages allow us to
retain shelf space at some of the best
known food retailers in China.”
He added that: “We are extremely
pleased with our results so far, with our
beverage sales growing by an impressive
89%, from US$5.3 million in 2008 to
US$10.0 million in 2009. The new labels,
along with expanded distribution into new
markets, will help increase our brand
awareness and sales.”
SkyPeople currently sells Hedetang juices
to more than 100 retail stores in Xi'an, Beijing,
Wuhan, Tianjian and other cities in
China.
To discuss advertising
opportunities
email: advertising@
softdrinksinternational.com
or call +44 (0)1202 842222