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Palatinose - Soft Drinks International

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<strong>Soft</strong> <strong>Drinks</strong> <strong>International</strong> – February 2011<br />

100 Years Ago<br />

From the Mineral Water<br />

Trade Journal of<br />

February 1911<br />

December: the imports and exports<br />

Once more we have to apologise for the<br />

fact that the belated method of the Board<br />

of Trade and our own publication-necessities<br />

prevented us giving to our readers in<br />

the last issue of The Journal an epitome of<br />

our export and import trade in December.<br />

We cannot say that in either instance the<br />

figures are satisfactory. It may be that the<br />

proprietors of the foreign waters selling in<br />

this country thought it well during the<br />

month to replenish their stock. Be the<br />

cause what it may, the imports of foreign<br />

waters in December 1910 exceeded the<br />

December imports of 1909 by considerably<br />

over 18,000 bottles. And we cannot altogether<br />

as manufacturers shake one another<br />

by the hand over the quantity of our own<br />

beverages which we exported in the same<br />

month. It is true that that quantity was<br />

50 Years Ago<br />

From the <strong>Soft</strong> <strong>Drinks</strong><br />

Trade Journal of<br />

February 1961<br />

Loading bans<br />

Traders concerned with the delivery of<br />

goods in city and town centres are conscious<br />

of the rapidly changing situation<br />

brought about by the growing traffic problem.Widespread<br />

and ill-judged loading bans<br />

can decrease the efficiency of any delivery<br />

service and add substantially to costs.<br />

To avoid or minimise these losses, the<br />

Traders Road Transport Association is<br />

doing much work, for the benefit of operators<br />

of 'C' licensed vehicles, by opposing<br />

unreasonable bans on loading.<br />

The TRTA was successful in stopping<br />

wholesale bans in 223 London shopping<br />

centres and also in securing some modification<br />

of the Road Traffic and Roads<br />

Improvement Bill regarding the powers of<br />

local authorities to impose loading bans.<br />

At the same time, many cities are proposing<br />

the introduction of loading bans.Some<br />

can be justified but others need to be modified<br />

to assist traders who have legitimate<br />

reasons to stop and unload goods for shops<br />

in the street.<br />

By consultation with the authorities, the<br />

TRTA is frequently finding it possible to<br />

halt or modify proposed bans before they<br />

are published.In other cases, representations<br />

have to be made on behalf of traders at<br />

a Public Inquiry.<br />

nearly 18,000 dozen bottles more than in<br />

was in December of 1908. It was, however,<br />

nearly 5,000 dozen bottles less than it was<br />

in December of 1909. Yes, the month was<br />

in these respects in harmony with the<br />

melancholy year.<br />

An incorrigible Yorkshire youth<br />

One of the past Presidents of the Yorkshire<br />

Association, and an ex-director of the<br />

National Union, attended recently to give<br />

evidence in a case of bottle smashing and<br />

the resale of the broken glass.<br />

The accused was only a youth of 17, and<br />

it is a sad thing to relate that he was the<br />

son of respectable parents.<br />

He was also charged with stealing a<br />

quantity of old metal.<br />

The story told at the Bridlington Policecourt,<br />

when the youth, Samuel Stockhill,<br />

appeared to answer the charges, was not a<br />

pleasant one to hear.In the first place, from<br />

the boy's appearance and demeanour, society<br />

will have some trouble with this youth,<br />

unless some moral force changes him.<br />

He broke 16 Codd's bottles, mixed them<br />

with some more broken glass, and then<br />

Sourced by Stewart Farr<br />

In view of the work being performed, the<br />

TRTA strongly urges all 'C' licence operators<br />

to give their active support to its efforts<br />

by becoming members.<br />

National drinks survey<br />

An examination of the total drinks market<br />

is to form the basis of an extensive survey to<br />

be conducted by Market Investigations<br />

Ltd.Four separate sections of the market are<br />

to be surveyed: soft drinks; wines and spirits;<br />

beer, cider and perry; and beverages.<br />

The soft drinks section, which will provide<br />

comparative information on all types<br />

of drinks, will deal separately with fruit<br />

squashes, cola drinks, carbonated drinks,<br />

bottled fruit juices, canned fruit juices and<br />

any other soft drinks.Special attention will<br />

be focused on Britain's changing drinking<br />

habits.<br />

“The objective,” says Mr Stanley Orwell,<br />

Managing Director of Market Investigations<br />

Ltd, “is to provide top managements with a<br />

FroM THE PAST<br />

53<br />

sold the lot for sixpence to a marine store<br />

dealer.<br />

He glared at the Bench, and boldly told<br />

them he had not had a fair trial, although<br />

he had pleaded guilty to the charges; he<br />

then sneered and grinned, and shouted out<br />

as the constable was removing him after<br />

the sentence of four weeks' imprisonment<br />

had been pronounced.“Thank you;I hope<br />

the sun will shine on you.”<br />

The £500 dog action<br />

What had become known in Glasgow as<br />

the 'Five Hundred Pounds Dog Action'has<br />

been amicably settled.It was brought by Mr<br />

Robert Dougall, aerated water manufacturer,<br />

of Finlay Drive, Dennistoun, against Mr<br />

Samuel Hackett, bootmaker,of 27, Tylefield<br />

Street, Glasgow.Mr Dougall claimed £500<br />

because an Irish terrior belonging to Mr<br />

Hackett, on August 15th, sprang at him,<br />

and caught him by the calf of the left leg. In<br />

trying to avoid the dog, Mr Dougall stumbled<br />

and broke the right leg. Mr Hackett<br />

denied that the dog was vicious.<br />

However, the matter has, as we say, been<br />

settled – as Lord Guthrie was informed in<br />

the Court of Session – by the payment of<br />

£50 and expenses.<br />

complete analysis of intensifying competition<br />

as an aid in formulating future marketing<br />

and advertising policy.”<br />

The survey will take the form of a continuous<br />

measurement of the entire drinks market,<br />

its development, size and location,<br />

based on 14,000 interviews a year with a<br />

cross-section of the population.<br />

It will aim to measure in the first place<br />

total volume of the market in terms of how<br />

much is drunk and the share of the market<br />

held by different brands and products.it<br />

will then analyse this total volume by such<br />

levels of competition as place of consumption<br />

and purchase, characteristics of consumers,<br />

the company with whom they<br />

drink and times and occasions when they<br />

exercise their choice of drinks.<br />

UK - USA link-up<br />

Further details have been announced concerning<br />

the organisation of a jointly-owned<br />

company to be formed for the manufacture,<br />

sale and development of paper containers<br />

for packaging fruit juices and milk.<br />

The new company, to be known as<br />

Liquid Packaging Ltd, will be jointly owned<br />

by The Metal Box Co Ltd, of London and by<br />

another newly formed company to be jointly<br />

owned by John Waddington Ltd of Leeds<br />

and <strong>International</strong> Paper Company of New<br />

York.<br />

Liquid Packaging Ltd will handle the distribution<br />

and sale of packaging equipment<br />

for forming and filling Pure-Pak paper containers.Both<br />

the Waddington-<strong>International</strong><br />

Company and Metal Box will manufacture<br />

Pure-Pak containers under licences granted<br />

by the Ex-Cell-O Corporation of Detroit,<br />

Michigan, USA. ■

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