a quarterly report by - Technopak

Emerging Opportunities
in Retail Real-estate
perspective
a quar terly repor t by
Volume 02 / 2009
10
Various opportunities are emerging in retail real-estate sector which could be tapped for fuelling the growth
in this sector. Certain concepts that have been tried and tested in international markets and are doing
wonderful business, can be introduced in India to create elements of differentiation for a mall.
Some of key emerging opportunities include:
| Volume 02
Outlet Center
An outlet center offers discounted merchandise for Exhibit 10
slow-moving items and non-seasonal merchandise
International Outlet Centers
for various categories. Dominating categories Outlet Center Country Mall Size (Mn sq.ft.)
include apparel & footwear, consumer durables,
furniture, furnishings and electronics. It basically
appeals to brand-conscious and bargain-oriented
customer who also wants to be a fashion leader.
Chelsea Premium Outlets
Atrium Furniture Mall
Sungei Wang Plaza
US
US
Kuala Lumpur
0.2
0.3
1.2
Outlet centers have progressed quickly from nofrills
warehouses to well designated buildings with
Bicester Village UK -
landscaping, gardens and food courts and are competing with other mall formats internationally. This
sort of a concept, leveraging first-mover advantage, does not exist in India. Customers typically tend to
spend more time in such center as compared to other malls. This is mainly due to the availability of deep
assortment of brands at economical prices. There can also be a scope and need for introducing better
elements of entertainment and a food court to ensure a wholesome shopping experience.
Lifestyle Center
A lifestyle center is essentially a premium
shopping destination designed for the entire
family. It combines the traditional retail functions
of a shopping mall with leisure amenities for upscale
consumers. Typically, a lifestyle center has
an open-air and up-scale design. The elements
of architecture and landscaping are carefully
combined to attract wider footfalls converting
shopping from a chore to a fun activity for shoppers.
It combines the carefully selected tenant-mix to
ensure long-term sustainability and unique food
and entertainment options.
Exhibit 11
International Lifestyle Centers
Lifestyle Center Country Size of Mall (Mn sq.ft.)
Deira City Center Dubai 1.2
Ngee Ann City Singapore 2.0
Suria KLCC Kuala Lumpur 1.4
Times Square Kuala Lumpur 3.5
Pacific Place Hong Kong 0.7
Lifestyle centers have emerged as the most successful way to differentiate and create space in the already
established retail malls in the US. There is a scope to introduce this unique concept in India to provide an
all-in-one shopping and entertainment experience to shoppers.
Retail Real-estate Trends | 20