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perspective a quar terly repor t by Volume 02 / 2009 | Volume 02 Education and Employment The industry with current employment at the level of 140,000 and 53,000 graduates, will generate 235,000 positions in the next 5 years. However, there would still remain a gap of 42,000 graduates and qualified personnel. There are only 25 IHM’s and there are approximately 180 institutions (150 colleges in the private sector) granting certificate/diploma/degree courses in specialized areas like Food & Beverage (F&B) Production, Food & Beverage (F&B) Service, Housekeeping etc. Opportunities for Foreign Tourism Bodies The number of Indians travelling abroad has increased sharply in the past 10 years and in 2008 reached a level of 11 Mn outbound travelers. This number is expected to grow to 29 Mn by 2018. Exhibit 9 Number of Travellers (Mn) 30 25 20 15 10 5 0 From the above chart, we can see that the number of outbound tourists from India has been seeing a steady growth and has almost tripled from 4 Mn travelers in 1998 to 11 Mn travelers in 2008. This number is expected to further increase to 18 Mn in 2013 and 29 Mn in 2018. West Asia and South East Asia are the most popular destinations for Indians travelling abroad. Together these 2 regions constitute almost 48% of the total outbound traffic from India. The phenomenally high number of Indians travelling to places in the West and South East Asian countries opens up a host of opportunities for the other countries in this vicinity to attract travelers and tourists. Some key takeaways for foreign tourism boards include the following: •Extensive destination marketing and promotions in conjunction with the Ministry of Tourism •Showcase destination to focus groups and participate in domestic travel fairs •Conduct a familiarization visit for the top outbound travel companies 65 | Indian Tourism : Managing Growth by Breaking Barriers 4 5 Number of Outbound Indian Travellers 6 7 8 1998 2003 2004 2005 2006 2007 2008 2013 2018 Source – Ministry of Tourism Exhibit 10 10 11 N. America, 9% E. Europe, 2% E. Asia, 16% C & S America, 0% Australia, 2% S. Asia, 7% 18 Share of Outbound Travellers, 2006-08 Africa, 5% W. Europe, 12% 29 SE Asia, 28% W. Asia, 20% Source – Ministry of Tourism
•Offer incentives like visa on arrival or free transit visa perspective a quar terly repor t by •Organize culinary fairs in collaboration with the top 5-star hotels in the country in order to showcase culinary styles across cultures Looking Forward Together Each day, the tourism industry meets the aspirations of millions of people who want to travel to share experiences, to encounter different cultures. It has grown in response to increasing demand and it has been at the forefront of innovation, adapting its services and harnessing the best new technologies to deliver consistent quality and value for money. The results are evident in more jobs and greater prosperity, enhanced customer choice and experience, and widened understanding around the world. The tourism industry is uniquely well placed to play a crucial role in how the world meets new challenges of this century. The prospect of solutions to today’s and tomorrow’s world problems is brought closer when enlightened governments and engaged local communities choose to work together with the industry. The common determination to co-operate more closely has raised the possibilities for ensuring that growth is managed to stimulate economic activity around the world, that communities are respected, that the worlds resources are protected and the barriers of distance, inequality of opportunity or lack of imagination are overcome. The tourism industry is eager to harness its imagination and energy to this open ended challenge and it looks forward to sharing the common task with government and industry. Challenges Before the Industry The tourism industry in India is faced with certain challenges of regulatory as well as external nature. These are highlighted below. Regulatory Challenges •Complex Tax Structure: The hospitality industry faces multiple tax structures at the central and state level. This makes payment of taxes quite cumbersome. •High Taxes: The taxes charged are compounded by the luxury taxes which push up the average room cost. Volume 02 / 2009 | Volume 02 External Challenges •Economic Slowdown: The hospitality industry has been hit by the global economic meltdown. Foreign tourist arrivals have been badly hit and occupancy levels across the country have fallen. •Impact of Terrorism: The recent terrorist attacks in Mumbai have shaken the confidence of MNCs and business travelers. Many have been forced to re-consider their travel plans and subsequently, the winter season which implies brisk business for the hospitality industry has seen far lower occupancies. •Cost of Land: When compared to other markets across the globe, in India, the cost of the land constitutes a very large chunk, especially in case of large infrastructure projects. This delays the breakeven of these projects and discourages further investments. •Cost of Debt: The cost of debt in India is higher than the cost of debt in other countries. This again discourages further investments. •Skilled Manpower Shortage: The industry is facing a manpower shortage which pushes up the cost of acquiring quality talent. Indian Tourism : Managing Growth by Breaking Barriers | 66
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